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Looking to attract a swarm of engaged followers? Start by getting to know your social customer and follow up by
delivering value, providing unique experiences, and constantly exceeding expectations. Follow these quick tips to set
your social abuzz.
Monitor Organic Conversations
Let Fans get their Hands Dirty
People are talking about your brand, your competitors,
and your industry right now. Tune in to see what they
are saying and chime in with relevant, interesting, and
useful insights to build rapport. Showing that you are
present to interact and engage goes a long way with
Offer your social network opportunities to engage
and participate with you socially. Invite feedback, ask
interesting questions and share responses in a poll, or
host a contest and invite followers to submit personal
or multimedia content.
Keep Track of Interactions
Find a way to keep track of social interactions. Having
a relationship history on hand when responding to an
inquiry or offering new information provides context
that helps tailor your message to the customer’s needs
and desires. It also helps make each interaction more
personal and relevant.
Every follow, and unfollow, is a click away. Figure
out why individuals chose to follow you in the first
place and continue to deliver content that meets and
exceeds expectations. While you don’t want to flood
your social channels with self-promotion, people
expect to hear about your brand and its product or
service offering. Stay on topic, and deliver value.
Identify and Reward Pollinators
Make Your Social Presence Blossom
Are certain fans and followers spreading the word
about your brand more often and enthusiastically?
Nurture relationships with individuals that are
actively engaged with your brand and amplifying your
Create unique experiences that help consumers
connect with your brand. Whether you create a visually
stunning, interactive Facebook Application or share a
beautiful, funny, or moving YouTube video, find ways
to stand out among the crowd.
Be Consistently Compelling
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