Orchestration with Spredfast
As more and more groups and contributors participate in social, it’s easy to get buried in email threads and
spreadsheets. This approach wastes time and money, and makes it hard to focus on the bigger picture. Many
successful social brands use Spredfast to automate approval paths, implement workflow and assignment rules,
centralize content distribution, and manage conversation moderation.
Spredfast helps you collaborate efficiently and effectively so
that workflow and approvals don’t hinder your social success.
Distribute Approved Content
Social contributors access a central repository of approved content and messaging. This makes it easier for your
team to maintain the right publishing cadence and greatly facilitates quality engagement.
Automate Detailed Workflows
Spredfast replaces long email threads with system notifications and workflow automation, simplifying collaboration
between cross-functional teams as well as large groups.
Accelerate Critical Approvals
Flexible approval paths help you maintain the right level of oversight—without hindering your ability to respond
to sensitive and important conversations.
Moderate Important Conversations
It’s easy to identify important conversations and respond quickly. Plus, teams can write internal notes and share
status updates for greater facilitation.
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ORCHESTRATION SUCCESS STORY WHOLE FOODS
In addition to maintaining globally managed presences on Facebook, Twitter, and Pinterest (among
other social networks), Whole Foods enables over 2,500 employees at its 340+ stores to provide relevant,
local, and timely content to their communities. This allows each region to share its own local flavor while
preserving brand integrity.
Whole Foods has more than 250
Facebook Pages to serve specific
metro areas with local, relevant
Over 300 Twitter accounts engage
with and share timely information
with local shoppers and residents.
Whole Foods’ Pinterest page
curates visual products, food and
lifestyle ideas, as well as companyrelated causes.
THE BIG PICTURE
Automation isn’t simple. True orchestration gets really complex really fast. Be prepared to address all kinds
of social engagement — reactive vs. proactive, brand vs. revenue marketing, and more.
Don’t let your team be handicapped by old-school approaches to managing approvals, workflow, and
collaboration. Spredfast can help you keep up with the breadth, scope, and pace that quality social
For more ideas on Orchestration, refer to The Social Business Textbook - Chapter 3.
9 | Spredfast Study Guide Section 3: Orchestration
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