Enhance Listening with Spredfast

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The average social enterprise generates 20,000 daily interactions across more than 50 social accounts, involving 29 employees. Savvy brands use Spredfast, making it easy to identify important …

The average social enterprise generates 20,000 daily interactions across more than 50 social accounts, involving 29 employees. Savvy brands use Spredfast, making it easy to identify important conversations, ensure that the right people respond, and track contextual information about social interactions.

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  • 1. Enhance Listening with Spredfast The average social enterprise generates 20,000 daily interactions across more than 50 social accounts, involving 29 employees. Many still try to manage this volume using native sites, freemium tools, email and Excel, with less than satisfactory results. Savvy brands use Spredfast, making it easy to identify important conversations, ensure that the right people respond, and track contextual information about social interactions. Spredfast minimizes the social noise, so you can focus on the conversations that matter most to your business. Monitor Important Conversations You can configure streams to monitor all major networks—Facebook, Twitter, LinkedIn, Google+, YouTube, blogs, Bazaarvoice, Slideshare, Foursquare, Flickr, Bing, and RSS — at a department, group, or individual level. Enlist Entire Teams Spredfast ensures you won’t miss important conversations. It’s easy to identify and assign activity to the right team or individual. And you can rely on threaded views for full context, across all message types and networks. Understand Your Audience Highlight your key influencers, so you can segment your audience and communicate authentically. Every post includes insights about its author--like audience size, interactions with your brand, aggregate social activity, and more. Analyze and Archive With Spredfast, you can analyze activity to learn what your fans and followers are taking about. You can also store or export activity and audit logs to your corporate archives and retention system. 4 | Spredfast Study Guide Section 1: Social Listening Back To Top
  • 2. social listening Success Story Jason’s Deli Jason’s Deli listens for direct brand mentions (@jasonsdeli) as well as indirect mentions (#jasonsdeli, jason’s deli) and responds to positive, negative, and neutral comments. By listening proactively, Jason’s Deli is able to: Answer a Customer Inquiry Influence a Customer’s Purchase Decision Address a Negative Customer Experience The Big Picture Don’t let insight come at the expense of action. Share-of-voice and sentiment analysis are useful information, but only when you’re armed with tools to act upon those insights. There is no need to replace existing listening tools. Spredfast simply integrates with your listening solution, giving you complementary analysis and a way to improve reach, engagement, and results. For more ideas on social listening, refer to The Social Business Textbook - Chapter 1. 5 | Spredfast Study Guide Section 1: Social Listening Back To Top