Transcript of "Create, Curate, and Converse with Spredfast"
Create, Curate, and
ConversE with Spredfast
Social media creates new content challenges and opportunities, as brands try to maximize engagement across a
diverse and ever-evolving social landscape. Whereas other media are geared around driving impressions, social
media content aims to inspire conversations. Smart social brands use Spredfast to plan effective social campaigns,
curate and amplify engaging content, and understand which content performs best for their business.
Spredfast shows you which content drives engagement and makes it easy
to create, curate, and participate in the conversations that deliver results.
Compare Message Performance
Spredfast delivers key insight about the content that engages your audience most, so you can plan effectively and
optimize future campaigns. You can measure engagement using content labels, Bit.ly and custom link shorteners.
Amplify Top Performers
You can highlight and share important conversations and top-performing content with distributed teams. This
insight can help you maximize engagement throughout your organization and expand your reach.
Curate External Content
Spredfast identifies conversations about your brand or industry, and makes it easy for your teams to respond and
interact. Joining conversations started by others is a great way to grow your audience and attract engagement.
Keep Teams on Brand
A customizable content library lets you publish approved assets to distributed teams. You can also establish
standard responses to common questions and ensure the right people participate in important conversations.
12 | Spredfast Study Guide Section 5: Social Content
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CONTENT SUCCESS STORY THE CW
The CW Television Network is home to shows like 90210, Gossip Girl, and The Vampire Diaries. Their social
presences are tailored to the style and audience of each show, and they create and curate great content
and converse with their fans.
To promote the new Carrie
Diaries, custom images of
characters from other series
in “8-Bit” mode were created
to spread the word about the
Most of the tweets in the America’s Next Top Model Twitter feed are curated
from past contestants, fans, and Ms. Tyra Banks herself.
Fans of The Vampire Diaries can join in on weekly live chats on Twitter
during episodes using a custom hashtag created to start and keep track of
THE BIG PICTURE
There’s no “one-size fits all” in the social content game. The most effective content can come from anywhere
(inside or outside the organization) and any format (in 140 characters or rich media). Be sure your content
strategy lets you create, curate, and respond to all kinds of great content.
Spredfast helps you manage complexity and understand which content inspires quality social engagement.
You can use these powerful insights to develop comprehensive social content strategies.
For more ideas on Content, refer to The Social Business Textbook - Chapter 5.
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