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Create, Curate, and
ConversE with Spredfast
Social media creates new content challenges and opportunities, as brands try t...
CONTENT SUCCESS STORY THE CW
The CW Television Network is home to shows like 90210, Gossip Girl, and The Vampire Diaries. ...
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Create, Curate, and Converse with Spredfast

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Smart social brands use Spredfast to plan effective social campaigns, curate and amplify engaging content, and understand which content performs best for their business.

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Transcript of "Create, Curate, and Converse with Spredfast"

  1. 1. Create, Curate, and ConversE with Spredfast Social media creates new content challenges and opportunities, as brands try to maximize engagement across a diverse and ever-evolving social landscape. Whereas other media are geared around driving impressions, social media content aims to inspire conversations. Smart social brands use Spredfast to plan effective social campaigns, curate and amplify engaging content, and understand which content performs best for their business. Spredfast shows you which content drives engagement and makes it easy to create, curate, and participate in the conversations that deliver results. Compare Message Performance Spredfast delivers key insight about the content that engages your audience most, so you can plan effectively and optimize future campaigns. You can measure engagement using content labels, Bit.ly and custom link shorteners. Amplify Top Performers You can highlight and share important conversations and top-performing content with distributed teams. This insight can help you maximize engagement throughout your organization and expand your reach. Curate External Content Spredfast identifies conversations about your brand or industry, and makes it easy for your teams to respond and interact. Joining conversations started by others is a great way to grow your audience and attract engagement. Keep Teams on Brand A customizable content library lets you publish approved assets to distributed teams. You can also establish standard responses to common questions and ensure the right people participate in important conversations. 12 | Spredfast Study Guide Section 5: Social Content Back To Top
  2. 2. CONTENT SUCCESS STORY THE CW The CW Television Network is home to shows like 90210, Gossip Girl, and The Vampire Diaries. Their social presences are tailored to the style and audience of each show, and they create and curate great content and converse with their fans. Create To promote the new Carrie Diaries, custom images of characters from other series in “8-Bit” mode were created to spread the word about the premiere. Curate Most of the tweets in the America’s Next Top Model Twitter feed are curated from past contestants, fans, and Ms. Tyra Banks herself. Converse Fans of The Vampire Diaries can join in on weekly live chats on Twitter during episodes using a custom hashtag created to start and keep track of the conversation. THE BIG PICTURE There’s no “one-size fits all” in the social content game. The most effective content can come from anywhere (inside or outside the organization) and any format (in 140 characters or rich media). Be sure your content strategy lets you create, curate, and respond to all kinds of great content. Spredfast helps you manage complexity and understand which content inspires quality social engagement. You can use these powerful insights to develop comprehensive social content strategies. For more ideas on Content, refer to The Social Business Textbook - Chapter 5. 13 | Spredfast Study Guide Section 5: Social Content Back To Top

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