Building B2B Relationships Through Social
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Cliff Kinard (IBM), Jon Sander (Mason Zimbler), Rohit Bhargava (Ogilvy) ...
Cliff Kinard (IBM), Jon Sander (Mason Zimbler), Rohit Bhargava (Ogilvy)
Social strategies vary between companies and industries, but business-to-business enterprises face very specific opportunities and challenges in social media. No consumer goods to purchase in an online store? No problem. Looking for ways to convert? Consider relationship and content marketing. Think you can’t find actual sales opportunities on social? Think again.
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