Boost Segmentation and
Targeting with Spredfast
Social networks allow brands to understand, segment, and target their social audience using an unprecedented
amount of demographic, psychographic, and behavioral criteria. Yet, busy social teams struggle to capitalize on
this opportunity. Smart brands use Spredfast to study audience characteristics, embrace network targeting tools,
and optimize engagement strategies for their most important market segments.
Spredfast makes it easy to segment your audience and publish targeted
content to drive quality engagement across all major social networks.
Study Your Audience
Spredfast lets you to study your audience across all accounts to identify your most active and valuable segments. You
can analyze detailed demographics such as relationship status, education level, professional industry, and more.
Define Target Segments
By leveraging audience insights, you can build and save target profiles and reuse them for a variety of campaigns
over time. These predefined profiles make targeting more accessible to larger groups of social contributors.
Embrace Network Targeting
Network targeting capabilities can be used for more than just paid promotions. You can use Spredfast to publish
targeted messages from a consolidated interface, and measure their performance across campaigns.
Optimize Messages for Key Segments
By combining audience insight with social performance data, you can continuously improve your social campaigns
and optimize messages for those segments that truly drive business results.
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SEGMENTATION & TARGETING SUCCESS STORY STARBUCKS
With 18,000 retail stores in 60 countries, Starbucks customers are as diverse as the iconic coffee chain’s
handcrafted beverages. In addition to segmenting social presences by consumer interests (Starbucks
Frappuccino has over 10M fans on Facebook and 27K Twitter followers), Starbucks also segments audiences
and utilizes message level targeting by:
THE BIG PICTURE
Effective segmentation and targeting are key to success in marketing and customer loyalty programs. Social
media leverages these concepts more than any other channel-be sure your team capitalizes on the resulting
By centralizing and simplifying audience analysis, segmentation, and targeting, Spredfast gives you the
insight you need to execute sophisticated campaigns that drive quality engagement and business results.
For more ideas on Segmentation and Targeting, refer to The Social Business Textbook - Chapter 6.
15 | Spredfast Study Guide Section 6: Segmentation and Targeting
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