Boost Segmentation and Targeting with Spredfast
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Boost Segmentation and Targeting with Spredfast

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Smart brands use Spredfast to study audience characteristics, embrace network targeting tools, and optimize engagement strategies for their most important market segments.

Smart brands use Spredfast to study audience characteristics, embrace network targeting tools, and optimize engagement strategies for their most important market segments.

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Boost Segmentation and Targeting with Spredfast Document Transcript

  • 1. Boost Segmentation and Targeting with Spredfast Social networks allow brands to understand, segment, and target their social audience using an unprecedented amount of demographic, psychographic, and behavioral criteria. Yet, busy social teams struggle to capitalize on this opportunity. Smart brands use Spredfast to study audience characteristics, embrace network targeting tools, and optimize engagement strategies for their most important market segments. Spredfast makes it easy to segment your audience and publish targeted content to drive quality engagement across all major social networks. Study Your Audience Spredfast lets you to study your audience across all accounts to identify your most active and valuable segments. You can analyze detailed demographics such as relationship status, education level, professional industry, and more. Define Target Segments By leveraging audience insights, you can build and save target profiles and reuse them for a variety of campaigns over time. These predefined profiles make targeting more accessible to larger groups of social contributors. Embrace Network Targeting Network targeting capabilities can be used for more than just paid promotions. You can use Spredfast to publish targeted messages from a consolidated interface, and measure their performance across campaigns. Optimize Messages for Key Segments By combining audience insight with social performance data, you can continuously improve your social campaigns and optimize messages for those segments that truly drive business results. 14 | Spredfast Study Guide Section 6: Segmentation and Targeting Back To Top
  • 2. SEGMENTATION & TARGETING SUCCESS STORY STARBUCKS With 18,000 retail stores in 60 countries, Starbucks customers are as diverse as the iconic coffee chain’s handcrafted beverages. In addition to segmenting social presences by consumer interests (Starbucks Frappuccino has over 10M fans on Facebook and 27K Twitter followers), Starbucks also segments audiences and utilizes message level targeting by: Location Language THE BIG PICTURE Effective segmentation and targeting are key to success in marketing and customer loyalty programs. Social media leverages these concepts more than any other channel-be sure your team capitalizes on the resulting opportunities. By centralizing and simplifying audience analysis, segmentation, and targeting, Spredfast gives you the insight you need to execute sophisticated campaigns that drive quality engagement and business results. For more ideas on Segmentation and Targeting, refer to The Social Business Textbook - Chapter 6. 15 | Spredfast Study Guide Section 6: Segmentation and Targeting Back To Top