Balance Organization AND
Governance with Spredfast
Social affects every part of the business, making oversight and organiz...
ORGANIZATION & GOVERNANCE SUCCESS STORY AARP/AT&T/USA TODAY
There is no one right way to organize your social presence. A ...
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Balance Organization and Governance with Spredfast

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Social affects every part of the business, making oversight and organization vitally important. Smart brands address the challenges of organization and governance by using Spredfast to define business goals, empower contributors, protect brand integrity, promote best practices, and assign access and permissions.

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Balance Organization and Governance with Spredfast

  1. 1. Balance Organization AND Governance with Spredfast Social affects every part of the business, making oversight and organization vitally important. Yet, it’s impossible to govern social through traditional means. It’s also difficult to make sure that business goals define strategy more than governance policy. Smart brands address these challenges by using Spredfast to define business goals, empower contributors, protect brand integrity, promote best practices, and assign access and permissions. Spredfast helps you achieve social success without changing your organizational structure or sacrificing control. Adapt to Any Organization Spredfast manages all groups and social accounts in a single platform, regardless of size or structure (geography, brand, product, department). This centralization provides greater organization, control, and governance. Make Groups Self-Sufficient Each part of your organization can manage its own social programs and accounts. Different groups can set their own user roles, permissions, and group-specific business goals or KPIs. Manage Complex User Permissions All of your social contributors and participants have fine-grained access levels and permissions that let them engage on the right social accounts. Your organization can also utilize single sign-on (SSO). Enforce Corporate Policies Spredfast can help you enforce important social policies (do’s and don’ts) by distributing pre-approved content and/or automating approval processes and engagement strategies. 6 | Spredfast Study Guide Section 2: Organization and Governance Back To Top
  2. 2. ORGANIZATION & GOVERNANCE SUCCESS STORY AARP/AT&T/USA TODAY There is no one right way to organize your social presence. A few common configurations include organizing by business unit, geographical location, or product offering. In addition to operating a corporate handle, AARP uses state-level accounts to provide relevant local information to members of the nonprofit organization geared towards serving people 50+. Want to connect with AT&T? To keep tabs on company updates? To get customer support? To find a deal? To find a job? Whatever the case—they have a tailored account to connect with you. Some brands choose to organize by specific product or service offering. Take USA Today, the nation’s number one newspaper in print circulation, for example. They organize their social presence by news category. THE BIG PICTURE The social landscape changes at a ridiculous pace and those changes often affect corporate policies. However, there is no need to upend your social organization’s structure to adapt to changing social policies. Spredfast can be configured to fit your unique organization. Plus, it’s nimble enough to keep up with social media trends and the evolving needs of your business. For more ideas on Organization and Governance, refer to The Social Business Textbook - Chapter 2. 7 | Spredfast Study Guide Section 2: Organization and Governance Back To Top

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