7 Whiteboard Sessions For Every Social Media Strategist

The 7 Whiteboard Sessions Every SocialMedia Strategist Needs to Have in 2012Social strategists are constantly assessing the best way they can plan successful social initiatives andoptimize their programs. Anyone working in social media knows there are numerous opportunities – andchallenges – to mature social efforts across the business. Meeting #1There are 7 key areas for opportunity and resolution forenterprises and agencies that should be given extra attention ClICk HErE TO DOWNlOAD Gaining Deeper Insight Into the Social Customertoday. By holding meetings with stakeholders on the the 36-page whitepaper withfollowing, your company will be equipped with what’s needed best practices, adviceto implement efficient, effective and successful social into dive media from industry leaders and an BEHAVIOR &programs. For more details and ideas, download the 36-page CONTENT ENGAGEMENT action plan to get started!guide ”The 7 Whiteboard Sessions Every Social Mediaorganic conversations monitor Manager RELATIONSHIP HISTORYNeeds to Have in 2012”. follow dialog about your brand 2009 2011 2013 tune into industry trendsG a i n i n g I n s ig h t A b o u t Y our S oci content engagement al Cus t om er customer brand 2010 2012 trackYour social customer should be at the heart of everything you take into consideration when publishing onsocial media channels. What value are they getting out of your initiatives? What messages resonate best IDENTIFYING AND EMBRACINGwith them? Opportunities for gaining insight include: Meeting #2 ADVOCATES & INFLUENCERS» Diving into behavior and content engagement klout score Adopting Social Media Company-Wide @mentions audience size» Accessing the entire social relationship of your customers retweets INFLUENCE comments blog coverage» Identifying and embracing advocates and influencers in your network media coverage ADOPTION COMPANY-WIDEA d op t i ng S o c ia l M e d ia C om pan y-W i d e NEXT STEPS: Products 1. Do you have a plan in place on assessing HR Operationalizing Social Me Sales & ServicesThe concept of social business is quickly becoming a reality for companies, and your advantages of what is being said about the brand?adopting social media as a company are vast. More people can share thethe conversation histories 2. Are you tracking opportunity and responsibility CORPORATE BUY-IN Customer Care Marketingof communicating on behalf of your company - marketing,your network members? Internal Workflows and Pr of customer care, sales and HR. For company compare media types have an advocate program in place? 3. Do youadoption, you will need to focus on: check out competitors ORGANIZING TEAMS» Getting buy-in at the corporate level find missed opportunities ORGANIZE SOCIAL DEV identify participants» Properly organizing teams PRESENCE BY... e define roles» Providing proper training & ongoing guidanceONGOING GUIDANCE brand outline goals SET ROLES & ju I ’m a pro! service offering c RESPONSIBILITIES classes geography rOp er a t i o n a l izin g S o cia l best practices t h curriculum lows an d P rocesses Med i a wi W orkf SOCIAL MEDIA creating content business goals overseeing process webinars TRAININGAs social media pervades various departments of a company, organizational approving content communication tech training etiquette teamsworkflows and processes need to be implemented to ensure success. Figuring out how to coordinate and COO business goalsadministration accountsmanage social activity quickly becomes complex. To make this more efficient, your team should plan on: NEXT STEPS: management viewing only AC» Determining how to organize your social presence 1. Is your company ready, culturally, to expand social conte SOCIAL» Setting roles and responsibilities for teams participating in social business? be utilizing media into all parts of the 2. Who are the internal teams that should CHAMPION» Developing a social media policy social media? 3. Who is/are the best people to serve as internal team A stakeholders for training and guidance? 1 2012 Social Media Resolutions © NEXT STEPS: 1. What are the workflows needed to implement and social activity across internal departments?

Meeting #4G et t i n g t h e M o s t O u t o f Your G reat Con tent Getting the Most Out of Your Great ContentWe’ve all heard that content is king, and in social that may be more true than on any other channel.Conversations and engagement stem from content, and responses are a type of content themselves. Toleverage content well, you should assess: PLAN CONTENT PROACTIVELY» Planning out content proactively REPURPOSE EXISTING CONTENT» Repurposing existing content on social channelscentralized editorial roadmap!» Centralizing content to be accessed easily CENTRALIZED CONTENT dust off that old whitepaper increases frequency of sharesDel i v er in g Be t t e r C u s tom er reduces red tape Experi ences Meeting #5 improves ease of access Delivering Better Customer Experiences BUILD IN SOCIAL TACTICSYou’re on social media. But so are your competitors, other services and other products vying for attention fuels efficiencyand the personal networks of your customers and prospects. Delivering TO LARGER CAMPAIGNS positive experiences continues to ASSESS & ADJUSTbe a major factor in the success of big brands in social. Your team needs to determine how to create: blog post product launch post photos AS NEEDED :ENGAGEMENT MEANINGFUL to Flickr» Meaningful engagement what’s being shared? questions demo on» Interactive and creative experiences who’s @mentioning? ask answer activity drivingopinions YouTube INTERACTIVE & CREATIVE tweet welcome downloads?» An approach that strives to be different time with most traffic? incentives EXPERIENCES Meeting #6 consistent, compelling presence across all social channels Integration NEXT STEPS:In t egr a t io n BE DIFFERENT 1. How can you centralize content? INTEGRATING CHANNELS 2. What regular sets of activity can be planned in advance? keepSocial media is not an island unto itself; it’s part3. How can you be tyingIntegrating social embed, share social activity picture. yourWHAT’S NEXT? of a largersocial link, content to business goals? monitor reactionsmedia, both with other channels and with the technical systems you use as a company, help exponentially weird to keep them engaged! website documents emaildrive success and provide insight into performance. A plan should be formulated on: events» Integrating social into other channels NEXT STEPS: WEB ANALYTICS» Utilizing Web Analytics in social media 1. What type of engagement resonates with your audience? traffic from social links DATA INTEGRATION Meeting» Data Integration and portability ers 2. How can your social channels visits from social media new be leveraged traditional CRM cus tom Showing a Return on Social Medi to enable and prompt engagement? value of activity & conversions export bulk info tuff 3. Can you utilize Facebook to move beyond status es activity archive fre updates to incorporate interactive experiences?Sh ow i n g a r e t u rn o n S o ci al Med i a $$$ searchable NEXT STEPS: Return on Social ? ? + Brand AwarenessROI, or return on investment, is a vague term and can mean many things to many people, often focusing 1. What communication channels don’t currently have social media integrated?attention on defining the unattainable versus illustrating business value. How is your team tracking analytics with 2. Can you integrate your web and VAGUE Analytics the management system you are using? +calculating the results of your social efforts? A few metrics to consider are: Measurement 3. Should you be exporting social media activity» Reach – the number of people seeing your content to keep a record of interactions? ACTIVITY by Tea emails» Activity – the activity level of your employees in social tweets campaig REACH = # people touched convers» Engagement – interactions from social media content facebook posts tweets» Industry benchmarks community conversations INDUSTRY ENGAGEMENT likesrea dy to s t a rt p l a n n in g your com pan y’s BENCHMARKS retweets response time socialbusinessindex.com clicks7 w h i t eb o a rd s e s s io n s ? The 7 Whiteboard Sessions Every Social Media Strategist Needs to Have in 2012 @mentions The biggest areas for opportunity and resolution across the enterpriseDownload the 36-page whitepaper to learn best practices, advice social media outcomes SOCIAl MEDIA TrAINING etiquitte business goals PlAN CONTENT PrOACTIVElY centralized editorial roadmap! BEHAVIOr & NEXT STEPS: CONTENT ENGAGEMENT monitor organic conversations 1. What are your business objectives for the management follow dialog about your brand ema rEAC ils ACTIVITY tune into industry trends H =# twee ts campaignsfrom industry leaders and an action plan to get started! peop face le touc hed track content engagement conversations book business objectives post social media initiative you are planning? tweets s ? DEVElOP POlICY XT NE ns d! ADOPTION ethics ge T’S actio enga COMPANY-WIDE WHA or re them judgment nit Products mo keep 2. What are the metrics that show the impac Hr Sales & Services copyrights to Customer Care responsibility Marketing INTEGrATING CHANNElS DATA INTEGrATION on your stated objective? link, embed, share social activity traditional CrM export bulk info website documents activity archive email 3. Can you assess where you started and events searchable where you are now? 1 2012 Social Media Resolutions ©

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7 Whiteboard Sessions For Every Social Media Strategist

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