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Spreadshirt the company



A presentation about Spreadshirt, its story and business model.

A presentation about Spreadshirt, its story and business model.



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  • 30.11.10
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Spreadshirt the company Spreadshirt the company Presentation Transcript

  • Spreadshirt The World’s Creative Apparel Platform
      • Website owners can get an online shop with self designed shirts and embed it into their homepage
      • Online Platform to create and sell individual apparel
    The Idea Spreadshirt Page your own label
    • Who we are
      • Spreadshirt is the leading online platform for creating, buying and selling “me-shirts”.
    • What we do
      • Spreadshirt provides a wearable self-expression medium for people to voice their passions, wit and irreverence.
    • Why it matters
      • As illuminated by Twitter and Facebook, people crave sharing who they are, what they think, and what they love.
    • Why it’s better
      • Me-shirts are stylish conversation starters that people love to wear.
    Overview page Page
  • The Founders Page your own label Matthias Spieß, CTO Founder Spreadshirt Board Lukasz Gadowski Founder Chairman of the Supervisory Board Founder Team Europe Ventures
    • We inspire companies or individuals across cultures to create and sell high-quality clothing, personalized for their community or friends.
    • Our shop partners easily turn their ideas into wearable statements, then quickly and seamlessly integrate them into their website or online presence
    • We provide education and inspiration from creation to placement to promotion
    Vision – The World’s Creative Apparel Platform Page your own label
    • Established in 2002 in Leipzig, Germany
    • Founded by students without any capital
    • Headquartered in Leipzig and Boston Branches in Berlin, Paris, London, and Legnica (Poland)
    • ~300 people in Europe and North America
    • Prizes & Awards:
      • HP Business Innovation Award (2004)
      • German Internet Prize (2005)
      • Red Herring 100 Europe Award (2006)
      • Europe’s Top 500 (2006)
      • Online Star (2006)
      • Best Place to Work (2008)
    Fact overview
    • ~1,5 million shirts shipped worldwide in 2009
    • 500,000 shop partners selling to their own community
    • Millions of direct customers expressing themselves
    • All printed on demand whether 1 shirt or 100
    • >25% of customers tell us they wear their shirt “every time it is clean”
    • World class Net Promoter Score
    • Highest quality printing techniques
    • Orders received in 2-3 days … a customer WOW
    • 2500 skus offered, including fashion brands, organics, plus sizes and children
    Page your own label
  • Business Organization Page
      • 500.000 registered shops
      • partners are selling their designs and products in their own shops
      • End customers design and order their personalized shirts
      • Ongoing online design competition
      • Users rate designs and vote winners
      • Winning designs are produced in limited edition and sold in online-shop
      • The complete merchandise offer for bulk orders
    your own label
    • Opportunity to earn money for shop partner
    • Increasing attractiveness of the homepage
    • no financial risk or obligation, no upfront costs or inventory
    • Full flexibility in products and pricing
    • Easy to use tool
    Business Model – Shop Partner Example: www.kahn.designkabine.de Page
    • Former goalkeeper FC Bayern and national German soccer team
    • Fans throughout Germany
    your own label
    • Customers use their own creativity to design individual shirts with design and text
    • Longer user retention and brand exposure
    • Personalisation makes customers much more attached to p roduct
    • Partners earn percentual commission on every sale
    Business Model – Designer Shop Example: www. chuck.spreadshirt.co.uk Page your own label
  • Other References Page your own label
    • T-Shirt-Designer
    • Users create their individual s hirt
    • On Demand production
    • Selection of over 100 products
    • Ready to ship in 24 – 48 h
    • Own designs or designs from marketplace
    Business Model – Direct to Customer Page your own label
    • Europe's biggest continuous T-Shirt-Design-competition
    • 100.000 members > blog- and designercommunity
    • Winner-design is printed on a limited charge of 500 t-shirts
    • Consecutive and special competitions
    Business Model – laFraise Page your own label
  • Business – Management-Team Page your own label Matthias Spieß, CTO Co-Founder, IT Phil Rooke, CMO Marketing, Sales, laFraise, Business Units Tobias Schaugg, CFO Finance, HR, legal Jürgen Gauger Global Production, Global Service, FOM
  • Business - Locations Page London (Great Britain) Sales & Marketing Utrecht (The Netherlands) Sales & Marketing Paris (France) Sales & Marketing Leipzig (Germany) Headquarters und Production Berlin (Germany) Marketing & R&D Legnica (Poland) Production Subsidiary in the U.S. – Spreadshirt Inc. (Boston, MA) with production in Greensburg, to serve the American market efficiently your own label
    • Our focus is to provide quality throughout all steps of our platform.
    • Our selection includes well-known quality brands such as Hanes, American Apparel,Continental Clothing and Fruit of the Loom.
    • The environmentally conscious have a range of ecological products to choose from.
    • By using plot printing ,you get prints that are truly long-lasting. You can also print with special materials that shine, sparkle or have a velour-like feel.
    • We cater to all target groups. Our selection includes apparel for men, women, babies, toddlers, juniors and sportswear.
    Quality Assurance Page your own label
    • At Spreadshirt, we take responsibility for our actions as a company.  We want to act ethically, considering the global, local, social and environmental impacts of our decisions.
    • We have ethical guidelines showing what we require of ourselves and a code of conduct to underline what standards our suppliers must follow.
    • In addition we provide all information about the origin of our products, the certificates and seals they have.
    • Furthermore we have an ethics committee, which regularly meets and discusses potentially questionable designs and shops.
    • We invite you to read more about our ethical and environmental guidelines, which can be found under “responsibility2 on our website spreadshirt.co.uk.
    Responsibility Page your own label
    • Eike Sievert
    • PR Manager
    • eis[at]spreadshirt.com
    • www.spreadshirt.net
    Contact Information Page your own label