Spreadshirt the company


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A presentation about Spreadshirt, its story and business model.

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Spreadshirt the company

  1. 1. Spreadshirt The World’s Creative Apparel Platform
  2. 2. • Website owners can get an online shop with self designed shirts and embed it into their homepage • Online Platform to create and sell individual apparel The Idea Spreadshirt Page 2your own label
  3. 3. • Who we are − Spreadshirt is the leading online platform for creating, buying and selling “me-shirts”. • What we do − Spreadshirt provides a wearable self- expression medium for people to voice their passions, wit and irreverence. • Why it matters − As illuminated by Twitter and Facebook, people crave sharing who they are, what they think, and what they love. • Why it’s better − Me-shirts are stylish conversation starters that people love to wear. Overview page 3 Page 3
  4. 4. The Founders Page 4your own label Matthias Spieß, CTO Founder Spreadshirt Board Lukasz Gadowski Founder Chairman of the Supervisory Board Founder Team Europe Ventures
  5. 5. • We inspire companies or individuals across cultures to create and sell high-quality clothing, personalized for their community or friends. • Our shop partners easily turn their ideas into wearable statements, then quickly and seamlessly integrate them into their website or online presence • We provide education and inspiration from creation to placement to promotion Vision – The World’s Creative Apparel Platform Page 5your own label
  6. 6. • Established in 2002 in Leipzig, Germany • Founded by students without any capital • Headquartered in Leipzig and Boston Branches in Berlin, Paris, London, and Legnica (Poland) • ~300 people in Europe and North America • Prizes & Awards: − HP Business Innovation Award (2004) − German Internet Prize (2005) − Red Herring 100 Europe Award (2006) − Europe’s Top 500 (2006) − Online Star (2006) − Best Place to Work (2008) Fact overview • ~1,5 million shirts shipped worldwide in 2009 • 500,000 shop partners selling to their own community • Millions of direct customers expressing themselves • All printed on demand whether 1 shirt or 100 • >25% of customers tell us they wear their shirt “every time it is clean” • World class Net Promoter Score • Highest quality printing techniques • Orders received in 2-3 days … a customer WOW • 2500 skus offered, including fashion brands, organics, plus sizes and children Page 6your own label
  7. 7. Business Organization Page 7 • 500.000 registered shops • partners are selling their designs and products in their own shops • End customers design and order their personalized shirts • Ongoing online design competition • Users rate designs and vote winners • Winning designs are produced in limited edition and sold in online-shop • The complete merchandise offer for bulk orders your own label
  8. 8. • Opportunity to earn money for shop partner • Increasing attractiveness of the homepage • no financial risk or obligation, no upfront costs or inventory • Full flexibility in products and pricing • Easy to use tool Business Model – Shop Partner Example: www.kahn.designkabine.de Page 8 ● Former goalkeeper FC Bayern and national German soccer team ● Fans throughout Germany your own label
  9. 9. • Customers use their own creativity to design individual shirts with design and text • Longer user retention and brand exposure • Personalisation makes customers much more attached to product • Partners earn percentual commission on every sale Business Model – Designer Shop Example: www. chuck.spreadshirt.co.uk Page 9your own label
  10. 10. Other References Page 10your own label
  11. 11. • T-Shirt-Designer • Users create their individual shirt • On Demand production • Selection of over 100 products • Ready to ship in 24 – 48 h • Own designs or designs from marketplace Business Model – Direct to Customer Page 11your own label
  12. 12. • Europe's biggest continuous T-Shirt-Design-competition • 100.000 members > blog- and designercommunity • Winner-design is printed on a limited charge of 500 t-shirts • Consecutive and special competitions Business Model – laFraise Page 12your own label
  13. 13. Business – Management-Team Page 13your own label Matthias Spieß, CTO Co-Founder, IT Phil Rooke, CMO Marketing, Sales, laFraise, Business Units Tobias Schaugg, CFO Finance, HR, legal Jürgen Gauger Global Production, Global Service, FOM
  14. 14. Business - Locations Page 14 London (Great Britain) Sales & Marketing Utrecht (The Netherlands) Sales & Marketing Paris (France) Sales & Marketing Leipzig (Germany) Headquarters und Production Berlin (Germany) Marketing & R&D Legnica (Poland) Production Subsidiary in the U.S. – Spreadshirt Inc. (Boston, MA) with production in Greensburg, to serve the American market efficiently your own label
  15. 15. • Our focus is to provide quality throughout all steps of our platform. • Our selection includes well-known quality brands such as Hanes, American Apparel,Continental Clothing and Fruit of the Loom. • The environmentally conscious have a range of ecological products to choose from. • By using plot printing ,you get prints that are truly long- lasting. You can also print with special materials that shine, sparkle or have a velour-like feel. • We cater to all target groups. Our selection includes apparel for men, women, babies, toddlers, juniors and sportswear. Quality Assurance Page 15your own label
  16. 16. • At Spreadshirt, we take responsibility for our actions as a company.  We want to act ethically, considering the global, local, social and environmental impacts of our decisions. • We have ethical guidelines showing what we require of ourselves and a code of conduct to underline what standards our suppliers must follow. • In addition we provide all information about the origin of our products, the certificates and seals they have. • Furthermore we have an ethics committee, which regularly meets and discusses potentially questionable designs and shops. • We invite you to read more about our ethical and environmental guidelines, which can be found under “responsibility2 on our website spreadshirt.co.uk. Responsibility Page 16your own label
  17. 17. Eike Sievert PR Manager eis[at]spreadshirt.com www.spreadshirt.net Contact Information Page 17your own label