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Branding, Marketing & Merchandise
 

Branding, Marketing & Merchandise

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Presentation from BootCampPGH, April 21, 2007. A brief overview of marketing tips and creating merchandise for your brand.

Presentation from BootCampPGH, April 21, 2007. A brief overview of marketing tips and creating merchandise for your brand.

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    Branding, Marketing & Merchandise Branding, Marketing & Merchandise Presentation Transcript

    • Branding, Marketing & Merchandise BootCampPGH April 21, 2007 Lindsay Patross http://blog.spreadshirt.com
    • Tip #1: Go for customer WOW
      • Go for customer “WOW!” with your product
      … making your customer your promoter
    • Tip #1: Go for customer “WOW!”
      • Target one simple question:
      • Would you recommend this product?
      Cite: Satmetrix (Bain + Fred Reichheld), netpromoter.com
    • results of WOW Cite: Satmetrix (Bain + Fred Reichheld), netpromoter.com
    • Tip #2: Have a clear, consistent theme
      • Customers need to know what to promote
    • Tip #4: Tell your story
      • Blogging is a great way to tell your story
          • People like to buy from people they like
          • People like to buy from people “like them”
          • People like to buy things that people “like them” buy
    • Tip #5: Learn from customers
      • Blogging, forums, etc. are great ways to interact with customers
    • Tip #7: Be both active and passive
      • Email and RSS
    • Tip #8: Find folks wanting to find you
      • Social networking… be there
    • Why merchandise your brand?
      • Promote your podcasts, blogs, Website
        • Let your listeners spread the word offline… in new places
      • Make money
        • Capitalize on the love for your brand… fans buy gear
      • Bring your online community offline
        • Keep people engaged… and meeting!... when they are away from the Internet
    • Blog Gear www.CraftBeerRadio.com
    • The Gift of Merchandise
      • Put your logo to use!
      • Think of items that can be used on a dialy basis.
        • T-shirts, aprons & totes
      • add your logo and the recipient will be reminded of your brand every time they wear your t-shirt to the gym.
    • Best practices in design
      • Have just enough text
        • People cannot read small font
        • Too much text is hard to read
        • Keep text near the top… lots happen at the bottom
      • Location, location, location
        • Front… message in their face, graphics work well
        • Back… give people something to read while standing in line
        • Sleeves… something different
    • Front and Back
    • Text Placement
    • Promoting your merchandise
      • Think about the merchandise as content… make it interesting
        • Don't replace your content with merchandise
      • Use pictures of what you… visuals attract
      • Add links to sidebar, footer, and emails
      • Add new products regularly
      • Run promotions
        • Make limited edition merchandise
        • Have a t-shirt of the Month club
        • Do contests: Pick one winner a week from new newsletter subscribers
      HAVE FUN WITH IT!
    • Getting started
      • Chose a merchandising partner on the quality, style, and features
        • The partner you chose represents your brand
        • CafePress and Spreadshirt are the leading solutions
        • Any time you spend on procurement, inventory, production or shipping is time away from your content
      You can have a store ready in 30 minutes
      • Quality : Research products, printing, and service
        • Read forums, blogs and order samples
      • Style : Think about the style you want to present
        • Classic, fashion forward, adult, teen
      • Features : Merchandise done by you, or customized by your customers