Branding Beyond Your Logo: Creating Quality Content For Your Shop
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Branding Beyond Your Logo: Creating Quality Content For Your Shop

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A look at some unique ideas on how to create merchandise beyond logo wear to increase your brand recognition.

A look at some unique ideas on how to create merchandise beyond logo wear to increase your brand recognition.

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Branding Beyond Your Logo: Creating Quality Content For Your Shop Branding Beyond Your Logo: Creating Quality Content For Your Shop Presentation Transcript

  • Branding Beyond Your Logo: Creating Quality Content For Your Shop Lindsay Patross, Spreadshirt June 21, 2007
  • Agenda
      • Who Has a Brand? You Do!
      • Why Think Beyond the Logo
      • Good Design Takes Time
      • Creating Cool Products
      • Examples
      • Share
  • Who Has A Brand?
    • Bands
    • Bloggers
    • Teams
    • Websites
    • Clubs
    • Organizations
    • More…
  • Why Brand?
    • “ A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours.”
    • Source: http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html#7
  • Why Merchandise Your brand?
    • Promote your podcasts, blogs, website
      • Let your listeners spread the word offline… in new places
    • Make money
      • Capitalize on the love for your brand… fans buy gear
    • Bring your online community offline
      • Keep people engaged… and meeting!... when they are away from the Internet
      • To get people buying and wearing your brand…
      • Create Cool Merchandise
  • Why Think Beyond The Logo
    • More ways to connect your people to your brand
    • Cool Merch for your fans to promote your brand/band/blog
      • Designs that make people look twice
    • Sell More Stuff
    • Mix Up Your Product Assortment
  • Good Design Takes Time
    • Take the time to create quality designs for your shop
    • Take the time to make sure your product assortment makes sense
      • Find a balance between 5 and 500 items in your shop
        • Colors
        • Sizes
  • Creating Cool Products
    • Think about how you can describe your brand without saying your name
      • Initials/Codes
      • Simple Graphics
      • Sayings/Slogans
  • Creating Cool Products
    • Think about how you can describe your brand without saying your name
      • Initials/Codes
      • Simple Graphics
      • Sayings/Slogans
    Let’s take a look at some examples…
  • ORGANIZATION: Creative Treehouse
  • ORGANIZATION: Creative Treehouse
  • WEBSITE/FORUM: Crafster.org
    • Crafster.org lets their shoppers create the slogans.
    • For their shop they created a graphics and let users create their own text.
  • More Crafster
    • Collaboration between Crafters.org and their fans to create merch that sells and that the shoppers will wear.
  • PODCAST: The Show with Ze Frank
    • Daily Video Podcast
    • Viewers are called “Sports Racers”
    • Different versions of the duck
    Black Flock on Black – very cool!
  • BLOG: Overheard in New York
    • Shirts are made from text of posting
    • Logo on the back
    • With so many different shirts, fans can buy multiple items
  • TV SHOW: Edge TV
    • Could have simply put the logo on a shirt
    • But instead…
  • TV SHOW: Edge TV
    • Inside jokes from the show
    • URL on the back
    • Funny production company shirts
    “ It takes balls to be a feminist.”
  • WEBSITE: I Hate Crocs
    • IhateCrocs.Blogspot.com
  • More Crocs
  • Share Your Ideas & Designs
    • Need help?
    • Check out the “Help Me Design Cool Merch” thread in the Spreadshirt Forum
      • http://forum.spreadshirt.com/showthread.php?t=1878
    • We want to see what you create!
      • Marketplace
      • Spreadshirt Flickr Group
      • Spreadshirt Forums