Branding Beyond Your Logo: Creating Quality Content For Your Shop Lindsay Patross, Spreadshirt June 21, 2007

Agenda Who Has a Brand? You Do! Why Think Beyond the Logo Good Design Takes Time Creating Cool Products Examples Share

Who Has a Brand? You Do!

Why Think Beyond the Logo

Good Design Takes Time

Creating Cool Products

Examples

Share

Who Has A Brand? Bands Bloggers Teams Websites Clubs Organizations More…

Bands

Bloggers

Teams

Websites

Clubs

Organizations

More…

Why Brand? “ A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours.” Source: http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html#7

“ A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours.”

Source: http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html#7

Why Merchandise Your brand? Promote your podcasts, blogs, website Let your listeners spread the word offline… in new places Make money Capitalize on the love for your brand… fans buy gear Bring your online community offline Keep people engaged… and meeting!... when they are away from the Internet To get people buying and wearing your brand… Create Cool Merchandise

Promote your podcasts, blogs, website

Let your listeners spread the word offline… in new places

Make money

Capitalize on the love for your brand… fans buy gear

Bring your online community offline

Keep people engaged… and meeting!... when they are away from the Internet

To get people buying and wearing your brand…

Create Cool Merchandise

Why Think Beyond The Logo More ways to connect your people to your brand Cool Merch for your fans to promote your brand/band/blog Designs that make people look twice Sell More Stuff Mix Up Your Product Assortment

More ways to connect your people to your brand

Cool Merch for your fans to promote your brand/band/blog

Designs that make people look twice

Sell More Stuff

Mix Up Your Product Assortment

Good Design Takes Time Take the time to create quality designs for your shop Take the time to make sure your product assortment makes sense Find a balance between 5 and 500 items in your shop Colors Sizes

Take the time to create quality designs for your shop

Take the time to make sure your product assortment makes sense

Find a balance between 5 and 500 items in your shop

Colors

Sizes

Creating Cool Products Think about how you can describe your brand without saying your name Initials/Codes Simple Graphics Sayings/Slogans

Think about how you can describe your brand without saying your name

Initials/Codes

Simple Graphics

Sayings/Slogans

Creating Cool Products Think about how you can describe your brand without saying your name Initials/Codes Simple Graphics Sayings/Slogans Let’s take a look at some examples…

Think about how you can describe your brand without saying your name

Initials/Codes

Simple Graphics

Sayings/Slogans

ORGANIZATION: Creative Treehouse

ORGANIZATION: Creative Treehouse

WEBSITE/FORUM: Crafster.org Crafster.org lets their shoppers create the slogans. For their shop they created a graphics and let users create their own text.

Crafster.org lets their shoppers create the slogans.

For their shop they created a graphics and let users create their own text.

More Crafster Collaboration between Crafters.org and their fans to create merch that sells and that the shoppers will wear.

Collaboration between Crafters.org and their fans to create merch that sells and that the shoppers will wear.

PODCAST: The Show with Ze Frank Daily Video Podcast Viewers are called “Sports Racers” Different versions of the duck Black Flock on Black – very cool!

Daily Video Podcast

Viewers are called “Sports Racers”

Different versions of the duck

BLOG: Overheard in New York Shirts are made from text of posting Logo on the back With so many different shirts, fans can buy multiple items

Shirts are made from text of posting

Logo on the back

With so many different shirts, fans can buy multiple items

TV SHOW: Edge TV Could have simply put the logo on a shirt But instead…

Could have simply put the logo on a shirt

But instead…

TV SHOW: Edge TV Inside jokes from the show URL on the back Funny production company shirts “ It takes balls to be a feminist.”

Inside jokes from the show

URL on the back

Funny production company shirts

WEBSITE: I Hate Crocs IhateCrocs.Blogspot.com

IhateCrocs.Blogspot.com

More Crocs

Share Your Ideas & Designs Need help? Check out the “Help Me Design Cool Merch” thread in the Spreadshirt Forum http://forum.spreadshirt.com/showthread.php?t=1878 We want to see what you create! Marketplace Spreadshirt Flickr Group Spreadshirt Forums

Need help?

Check out the “Help Me Design Cool Merch” thread in the Spreadshirt Forum

http://forum.spreadshirt.com/showthread.php?t=1878

We want to see what you create!

Marketplace

Spreadshirt Flickr Group

Spreadshirt Forums