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Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
Spread.ly English presentation
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Spread.ly English presentation

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These slides explain spread.ly …

These slides explain spread.ly
http://www.spreadly.com

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  • 1. Who istheheadbehindSpread.ly?<br />Spread.ly is a toolofthecompanyekaabo GmbH <br /><ul><li>Foundation of ekaabo GmbH in 11 / 2006
  • 2. Untilthemiddleof 2010 specializedin conception, developmentandoperationofverticalcommunities
  • 3. Berater.de / Mymusic.de / CIOnet.com / BankingClub.de / DozentenScout.de etc.</li></li></ul><li>Facebook opensup new market opportunities<br />April 2010 – ekaabo answerstoFacebook`sLike-Button: The dislike was subjectofcontroversyandthebutton was mentionedinternationallyforthefirst time.<br />KnowledgeandtechnologyofformerprojectYOUR INTERNET ID(Social Graph, Facebook Connect) are incorporated intoSpread.ly.<br />
  • 4. Spread.ly enterssocialsharingmarket<br />Hardlyanywebsiteoperatorrenouncessocialsharingtools– why?<br />
  • 5. Reasonsforsocialsharing<br />Apresumedchancetorecommendone‘sowncontentto a greatnumberofnewusers<br />„Totakepart “ – in thesocialmediagameofFacebook, Twitter & Co<br />Peer pressure - othersdo ittoo<br />Nocosts– implementedquickly! <br />
  • 6. The truthaboutsocialsharing (today)<br />Forwebsiteoperatorsitisdifficulttomeasurethevalueofa recommendedcontent.<br />The greaterthechoiceof share-icons, thelesstheyareused.<br />Socialsharing via Facebook LIKE, isofadvantagetoyourcompetitors.<br />Only Facebook knowsthefansofyourbrandsandproductsreallywell.<br />
  • 7. 100% benefitsforsiteoperators<br />Whyisthe Spread.ly sharebuttonfirstchoice?<br />
  • 8. Big data- momentoftruth<br />Do figures next to the Facebook like button give a true picture? And what are the implications?<br />Marketing peopleneedtruefigurestoidentifyand rate multipliers! <br />Individual approach to this target group of multipliers is the key goal: Social CRM, en vogue!<br />Spread.ly`s backend providessiteoperatorswhopayforitwithdetailedanalysis!<br />
  • 9. Comparison FB LIKE vs. Spread.ly LIKE<br />A Spread.ly LIKE<br /><ul><li>always placed at the on top
  • 10. contains a picture / video
  • 11. has a descriptive text
  • 12. can be liked and commented on via Facebook likes and comments box</li></ul>A Facebook LIKE<br /><ul><li>is rarely seen
  • 13. serves your competitors and Facebook</li></ul>Relaunch Facebook, 25th Feb 2011<br />
  • 14. Single buttontofeedthefourmostimportantservices<br />
  • 15. Transparency is important for us!<br /><ul><li>Coverage
  • 16. Demographicdata
  • 17. Services
  • 18. Comparisonvalue
  • 19. Timeframe
  • 20. … </li></li></ul><li>Small dealskeepthecustomerssatisfied!<br />Side operatorsthankcustomersfortheirrecommendations!<br />Spreadvouchersandthespiritrises!<br />Positive experienceswhilespreadingnewsstays in mind<br />New advertisingopportunityiscombinedwitha recommendation<br />
  • 21. The valueofusersusers´ networkasa socialcurrency<br />The newformulaforthevalueof a click / a recommendationis a combinationofrange, clickthroughsandquality.<br />Deals canbeofferedexclusivelyto a peergroupofuserswithdefinedattributes.<br />Resulting in thecreationof an incentivesystemprovidinggoodpositive andsocialcommunication!<br />
  • 22. SocialCRM II<br />
  • 23. SocialCRM<br />Targetedaddressingofimportantmultipliers<br />Visitorsretention<br />Client acquisition<br />Leads & Upsales<br />Scatteringloss = 0 <br />
  • 24. all-in-onesolutionforSocial Sharing<br />Status quo Spread.ly<br />
  • 25. Competitors<br />
  • 26. OpportunitiesforSite Operators<br />Setup ofSocialCRMcontaininginformationfrom different networks.<br />New possibilitiestodeal on third-partyweb sitesinvolvingLIKES.<br />Closed Group Deals<br />Deal onlywithx LIKES<br />Deal onlywithrangeofyfollowers / friends<br />Deal onlywithzclicks on therecommendbutton<br />Innovative advertisingformatbased on LIKES <br />
  • 27. Thankyouforreading!<br />Marco Ripanti<br />marco@spreadly.com<br />CEO ekaabo GmbH<br />69469 WeinheimGermany<br />Tel. 49 - 6201 – 845 20 12 <br />

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