Spread.ly English presentation

Who istheheadbehindSpread.ly?
Spread.ly is a toolofthecompanyekaabo GmbH
Foundation of ekaabo GmbH in 11 / 2006
Untilthemiddleof 2010 specializedin conception, developmentandoperationofverticalcommunities
Berater.de / Mymusic.de / CIOnet.com / BankingClub.de / DozentenScout.de etc.

Facebook opensup new market opportunities
April 2010 – ekaabo answerstoFacebook`sLike-Button: The dislike was subjectofcontroversyandthebutton was mentionedinternationallyforthefirst time.
KnowledgeandtechnologyofformerprojectYOUR INTERNET ID(Social Graph, Facebook Connect) are incorporated intoSpread.ly.

Spread.ly enterssocialsharingmarket
Hardlyanywebsiteoperatorrenouncessocialsharingtools– why?

Reasonsforsocialsharing
Apresumedchancetorecommendone‘sowncontentto a greatnumberofnewusers
„Totakepart “ – in thesocialmediagameofFacebook, Twitter & Co
Peer pressure - othersdo ittoo
Nocosts– implementedquickly!

The truthaboutsocialsharing (today)
Forwebsiteoperatorsitisdifficulttomeasurethevalueofa recommendedcontent.
The greaterthechoiceof share-icons, thelesstheyareused.
Socialsharing via Facebook LIKE, isofadvantagetoyourcompetitors.
Only Facebook knowsthefansofyourbrandsandproductsreallywell.

100% benefitsforsiteoperators
Whyisthe Spread.ly sharebuttonfirstchoice?

Big data- momentoftruth
Do figures next to the Facebook like button give a true picture? And what are the implications?
Marketing peopleneedtruefigurestoidentifyand rate multipliers!
Individual approach to this target group of multipliers is the key goal: Social CRM, en vogue!
Spread.ly`s backend providessiteoperatorswhopayforitwithdetailedanalysis!

Comparison FB LIKE vs. Spread.ly LIKE
A Spread.ly LIKE
always placed at the on top
contains a picture / video
has a descriptive text
can be liked and commented on via Facebook likes and comments box
A Facebook LIKE
is rarely seen
serves your competitors and Facebook
Relaunch Facebook, 25th Feb 2011

Single buttontofeedthefourmostimportantservices

Transparency is important for us!
Coverage
Demographicdata
Services
Comparisonvalue
Timeframe
…

Small dealskeepthecustomerssatisfied!
Side operatorsthankcustomersfortheirrecommendations!
Spreadvouchersandthespiritrises!
Positive experienceswhilespreadingnewsstays in mind
New advertisingopportunityiscombinedwitha recommendation

The valueofusersusers´ networkasa socialcurrency
The newformulaforthevalueof a click / a recommendationis a combinationofrange, clickthroughsandquality.
Deals canbeofferedexclusivelyto a peergroupofuserswithdefinedattributes.
Resulting in thecreationof an incentivesystemprovidinggoodpositive andsocialcommunication!

SocialCRM II

SocialCRM
Targetedaddressingofimportantmultipliers
Visitorsretention
Client acquisition
Leads & Upsales
Scatteringloss = 0

all-in-onesolutionforSocial Sharing
Status quo Spread.ly

Competitors

OpportunitiesforSite Operators
Setup ofSocialCRMcontaininginformationfrom different networks.
New possibilitiestodeal on third-partyweb sitesinvolvingLIKES.
Closed Group Deals
Deal onlywithx LIKES
Deal onlywithrangeofyfollowers / friends
Deal onlywithzclicks on therecommendbutton
Innovative advertisingformatbased on LIKES

Thankyouforreading!
Marco Ripanti
marco@spreadly.com
CEO ekaabo GmbH
69469 WeinheimGermany
Tel. 49 - 6201 – 845 20 12

Spread.ly English presentation

by Spreadly - We monetize Social Sharing on Mar 14, 2011

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Spread.ly English presentation — Presentation Transcript