Online Directories
Video and Local Social Media Marketing
2009/2010
“Considerable opportunity exists in two growing market
segments: video production companies targeting SMBs ...and
Yellow Pages publishers adding video to their local sales
bundles.” The Kelsey Group
“Add local social media marketing to the online video mix and
online directories will explode.” SpotZero

What we are doing
with Online Video
Social Media Marketing
and
for
local businesses
May be a great fit for your
DIRECTORY
Attract more attention, engagement and traffic to each directory listing
with short videos promoted via Blogs, Social Networking (Facebook, LinkedIn,
Twitter, YouTube... ) Forums and Social Bookmarking
At the same time, attract more attention and traffic to your directory from
consumers as well as new businesses that are not currently listed
with you.

Current Local Directory Model
Search-Based
1 2 3
Local
Business Directory Consumer
Advertiser Profile
1. Businesses are approached by the directory or find the directory via search
2. Business listings/profiles are created and placed on the directory
3. Consumers search for the right directory and then search the directory for what they are looking for

Video and Social Media Enhanced
Local Directory Model 3.0
Consumer
4 8 7 Consumer
Consumer
Local Directory SOCIAL
Business Profile MEDIA
Advertiser
Universe
Video
Consumer Consumer
6
5 Consumer
SpotZero SpotZero
Online Social Media
Video Marketing
4. Businesses are offered a premium option for video and “local” social media marketing
5. SpotZero produces a custom video to be placed on the business profile
6. SpotZero promotes each profile/video via social media outlets including Blogs, Social Networking Sites
(Facebook, LinkedIn, Twitter, YouTube... ), Forums and Social Bookmarking
7. Interaction drives awareness of and engagement with the video, the business profile and the directory
8. Increased traffic to the profile, directory and business

Video and Social Media Stats
2009/2010

Contact Info
David Murdico
Business Relations, Partner
Direct (323) 719-3409
Email dm@spotzero.com
Toll Free (800)-881-5657
Website www.spotzero.com
Blog www.gettingspotted.com
Twitter @spotzero / www.twitter.com/spotzero
Facebook www.facebook.com/spotzero
Email spotzero@spotzero.com