Engaging Fans in a Digital World
@SeanCallanan
@SportsGeekSportsGeekhttp://sportsgeekhq.com
@SportsGeek
@SeanCallanan
@SportsGeek
SportsGeekhttp://sportsgeekhq.com
The Digital Fan Journey
SUPER	

FAN
NEW	

FAN
@SportsGeekSportsGeekhttp://sportsgeekhq.com
Welcome	 to	 the	 	 
CONTENT	 
GAME	 @SportsGeekSportsGeekhttp://sportsgeekhq.com
@SportsGeek
What do
YOUR
fans want?
SportsGeekhttp://sportsgeekhq.com
UNDERSTANDING DIGITAL FANS
@SportsGeekSportsGeekhttp://sportsgeekhq.com
@Wil_Anderson
250,000
50,000
$50
SportsGeekhttp://sportsgeekhq.com
#SEAT2013
DIGITAL	 CAMPAIGN	 TRIFECTA
CONTENT	 
ENGAGEMENT	 
DATA
@SportsGeekSportsGeekhttp://sportsgeekhq.com
A summary of this goal will be stated here that is clarifying and inspiring
engageyourfans
@SportsGeek
Engagement
High
Low
Traffic	

High
Low
How they fit...
@SportsGeekSportsGeekhttp://sportsgeekhq.com
@SportsGeek
The most efficient way to get
the behavior you're looking
for is to find positive
deviants and give them a
platf...
Where Digital delivers...
@SportsGeek
Reach Engage Convert Retain
Awareness Informal Transactional Emotional
Television	

...
Membership
Ticketing
Sponsorship
Merchandise
Fan events
Monetisation
SportsGeekhttp://sportsgeekhq.com @SportsGeek
Sponsor...
Connecting sports, fans & sponsors using technology	

http://SportsGeek.com.au
You don’t start communities.
They already e...
@SportsGeek
@SeanCallanan
Sean@SportsGeekHQ.com
0407 047 200

SportsGeekHQ.com

!
Download 

Sports Geek Podcast

http://S...
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Engaging Fans in a Digital World - ASTN October 2013

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Presentation by Sean Callanan on digital & social media opportunities in sports at Australian Sports Technologies Network 2013 Conference. For latest in sports digital go to http://sportsgeekhq.com/ Subscribe to Sports Geek podcast in iTunes http://sportsgeekhq.com/itunes

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Engaging Fans in a Digital World - ASTN October 2013

  1. 1. Engaging Fans in a Digital World @SeanCallanan @SportsGeekSportsGeekhttp://sportsgeekhq.com
  2. 2. @SportsGeek @SeanCallanan @SportsGeek SportsGeekhttp://sportsgeekhq.com
  3. 3. The Digital Fan Journey SUPER FAN NEW FAN @SportsGeekSportsGeekhttp://sportsgeekhq.com
  4. 4. Welcome to the CONTENT GAME @SportsGeekSportsGeekhttp://sportsgeekhq.com
  5. 5. @SportsGeek What do YOUR fans want? SportsGeekhttp://sportsgeekhq.com
  6. 6. UNDERSTANDING DIGITAL FANS @SportsGeekSportsGeekhttp://sportsgeekhq.com
  7. 7. @Wil_Anderson 250,000 50,000 $50 SportsGeekhttp://sportsgeekhq.com
  8. 8. #SEAT2013 DIGITAL CAMPAIGN TRIFECTA CONTENT ENGAGEMENT DATA @SportsGeekSportsGeekhttp://sportsgeekhq.com
  9. 9. A summary of this goal will be stated here that is clarifying and inspiring engageyourfans @SportsGeek
  10. 10. Engagement High Low Traffic High Low How they fit... @SportsGeekSportsGeekhttp://sportsgeekhq.com
  11. 11. @SportsGeek The most efficient way to get the behavior you're looking for is to find positive deviants and give them a platform, a microphone and public praise. Seth Godin SportsGeekhttp://sportsgeekhq.com
  12. 12. Where Digital delivers... @SportsGeek Reach Engage Convert Retain Awareness Informal Transactional Emotional Television Print Radio Sponsorship Social Media Advertising Website Social Media Sponsorship Ticket sales Membership Events Merchandise Sponsorship Social Media Email Membership Customer service Newsletters Email Build Audience Build Revenue SportsGeekhttp://sportsgeekhq.com
  13. 13. Membership Ticketing Sponsorship Merchandise Fan events Monetisation SportsGeekhttp://sportsgeekhq.com @SportsGeek Sponsorship Branded content Digital advertising Fan events Sponsor offers Sales Leads Internal External
  14. 14. Connecting sports, fans & sponsors using technology http://SportsGeek.com.au You don’t start communities. They already exist. They are already doing what they want to do. The question you should ask is 
 ‘How can I help them do it better?’ ! Mark Zuckerberg, Facebook Founder & CEO! @SportsGeekSportsGeekhttp://sportsgeekhq.com
  15. 15. @SportsGeek @SeanCallanan Sean@SportsGeekHQ.com 0407 047 200 SportsGeekHQ.com ! Download Sports Geek Podcast http://SportsGeekHQ.com/SGP http://SportsGeekHQ.com/iTunes SportsGeekhttp://sportsgeekhq.com
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