Digital Cheer Squad


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Digital Cheer Squad is a social media frequent flyer and gamification system developed by Sports Geek to reward digital sports fans for supporting their team online. Clients include: Minnesota Timberwolves, West Coast Eagles, Auckland Blues, North Queensland Cowboys, Brisbane Lions, South Sydney Rabbitohs and Adelaide Crows.

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  • Want to connect with your digital fans on Facebook & Twitter? Then you need Digital Cheer Squad developed by Sports Geek
  • What is Digital Cheer Squad? It grades a fan’s social media activity based upon the support they show for your team. You develop the rules and you decide the points system to encourage the digital activity you want from your fans on Facebook and Twitter.
  • What you have is excited digital fans that are showing support for your team or brand using social media.How do you? Connect sponsors to digital fan base Amplify your digital footprint Drive social fans back to your website
  • The answer is or @DigiCheerSquad on Twitter
  • Fan Engagement & TrainingYour rules. Your Fans.Train your fans to be the best fansIdentify your digital cheer squadHelp your fans amplify your messageReward your digital fans
  • SponsorshipPresenting Partner & AdvertisingSponsored RulesLike our sponsor to gain pointsHashtagsIntegrate sponsors in hashtags
  • Data - Emails & ReportsQualified emails via Digital Cheer Squad ruleGet the emails of your social media savvy fansSocial Media fan analysisWhat hashtags are used the most?Are fans sharing your content on Facebook?Which players are most engaged with fans?Which Twitter accounts are Retweeted?
  • Digital Cheer Squad was launched with the Minnesota Timberwolves at 2011 NBA Draft for more info go to
  • Elements required for Digital Cheer Squad setup include:Branding & Advertising Rules for your fans to follow and score points fromLevels for your fans to reach as they succeed
  • This is what the Minnesota Timberwolves website looked like on the night of the NBA Draft 2011.
  • The Digital Cheer Squad (then called Sports DP (Digital Passion) was embedded into the site with an iFrame.Allowed for fans to be training on Twitter (version 1 was Twitter only)
  • After the fans login they get multiple hints to improve their score and ranking among other fans.Digital Cheer Squad rules come in two forms: Single Action rules – actions fans can only do once – Follow Twitter Accounts and Like Facebook Pages Multi Action rules – actions fans can repeat – Retweet, use hashtags, comment on posts, share posts, etc
  • Timberwolves fans rallied around Derrick Williams on Twitter with the help of Sports DP (now known as Digital Cheer Squad)
  • Fans love being recognised for social media fandom
  • 50 fans signed up in 2 hours after this tweet
  • Super fans were identified, they went above and beyond to promote the team.
  • From Sports Geek Linkedin page - Johnson SVP/Chief Marketing Officer at Minnesota Timberwolves & Minnesota LynxSports DP (now Digital Cheer Squad)helped increase the level of engagement of Timberwolves fans and did it in a way that tapped into their fun, competitive nature.Scott Spiridigliozzi Manager of Interactive Services at Minnesota Timberwolves Sports DP ((now Digital Cheer Squad) played an integral role in the success of the Minnesota Timberwolves Draft Party and live interactive web show. We were very pleased with how quickly this product caught on with our fans, turning them into brand evangelists - powerful tool!
  • West Coast Eagles launched version 2 with Facebook rules and integration.
  • Rules are now released throughout the season allowing fans to own the hashtags.@WestCoastEagles pointed fans to the Swoop to introduce a hashtag against rival team, it was trending in Perth 3 hours later.
  • West Coast Eagles Digital Cheer Squad from season 2012Go To to see 2013 version -
  • Auckland Blues 2013 Digital Cheer Squad implementation AKA True Club HQGo to
  • Auckland Blues profile a fan each week from True Blue HQ which gets terrific response from the fans and great social feedback for sponsor Barfoot & Thompson with over 500 mentions each month from fans.
  • Top True Blue HQ fans are promoted throughout the site with the Mini Ladder widget.
  • North Queensland Cowboys were the last team to implement Digital Cheer Squad with Cowboys Social Club go to
  • A great response from Cowboys fans upon launch of Cowboys Social Club.
  • Why should you get Digital Cheer Squad?Turn ALL your fans into brand evangelistsDrive fans into social actions to YOUR goalsDevelop a digital cheer squad to promote YOUR teamIncrease traffic to YOUR website to see latest Digital Cheer Squad rankings Run social promotions driven by YOUR fans using Facebook & TwitterUnderstand which social outcomes your passionate fans LIKEBuild your “Talking about this” numbers in FacebookConnect sponsors with your digital fan base via Facebook & Twitter
  • Want to get started?Rules DevelopmentTwitter rules - Follows, Hashtags, SharesFacebook rules - Likes & SharesBranding SetupWebsite & Advertising integrationHint & Levels setupDigital Cheer Squad LaunchLaunch plan - online & offlineIntegrate current marketing efforts
  • Contact Sports Geek – connecting sports, fans & sponsors using technology.
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