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Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
Presentatie Zoomio - Ben van der Laan
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Presentatie Zoomio - Ben van der Laan

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Presentatie van Ben van der Laan (Zoomio) tijdens de Sportfondsen Landelijke Manager Dagen 2011.

Presentatie van Ben van der Laan (Zoomio) tijdens de Sportfondsen Landelijke Manager Dagen 2011.

Published in: Sports, Business, Technology
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  • 1. Zoomio Campaigner
    THE MOST ADVANCED SYSTEM FOR “EVENT & DATA TRIGGERED MARKETING AUTOMATION”
    Return OnInvestment
    • LEAD GENERATION
    • 2. LIFECYCLE CAMPAIGNING
    • 3. E-COMMERCE MARKETING
    Ben van der Laan
  • 4. ZOOMIO –LEADER IN E-MARKETING
    • Opgericht in Kopenhagen 2003
    • 5. Leading European system binnen Event triggeredmarketingautomation
    • 6. Meer dan 1.000 klanten
    • 7. > 5,5 mio e-mails per dag
  • ZOOMIO KLANTEN
    HEADSETS
    LEASING
    IT EQUIPMENT
    FINANCE
    SPORTS GEAR
    SOFTWARE
    BUSINESS SERVICES
    INDUSTRIAL CLEANING
    VENTILATION
    AIRPORT
    WINDOWS
    DRAINAGE SYSTEMS
    MEDIA
    WEBSHOPS
    INDUSTRIAL COMPONENTS
    CONSUMER GOODS
    QUALITY ORGANIZATION
    IT-DISTRIBUTOR
    HOTELS & RESTAURANTS
    FERRY SERVICES
  • 8. Marketing beweegt..
    Van productgedreven..
    Naar consumentgedreven..
  • 9.
  • 10.
  • 11. Website
    Webshop
    S.e.m.
    Crm
    Telemarketing
    D.m.
    E-mail marketing
    events
  • adwords
    Follow up
    landingpage
    crm
    conversie
    E-mail permissie
    Email response
  • 18. Lead generatielead development
    • contact in eerder stadium
    • 19. vastleggen en opkweken
    • 20. kwalificeer
    • 21. oogsten en distribueren
    • 22. rapporteren
  • Waarmikken we op?
    leadgeneratie
    Life cycle programma’s
    4
    3
    Groei en onderhouden
    Welkomst
    programma’s
    5
    Reactivatieprogramma’s
    2
    Leadgeneratie
    Programma’s
    Ongoing programma’s : nieuwsbrieven, evenementen,
    Permissie programma’s
    1
  • 23. tijd
    Event driven campagnes:
    Thema campagnes:
    -nieuwsbrieven
    • Beursdeelname
    • 28. seminar
  • Event triggered & data driven
    IF [then]
  • 29. Event–triggered & data driven?
    Event triggered
    Prospect doet iets waar we automatisch op reageren;
    Data driven
    We weten iets van de prospect waar we automatisch op reageren;
  • EVENT TRIGGERED MARKETING AUTOMATION
    CAMPAIGN ELEMENTS RESPONS PASSIVE RESPONS ACTIVE AUTOMATED ACTIONS
    SEND SMS
    MAKE ACTION ON CALL LIST
    AD TO A LIST
    REMOVE FROM A LIST
    MAKE A CRM ACTION
    MAIL A SNAIL MAIL
    UPDATE DATABASE
    E-MAIL
    E-MAIL OPEN
    E-MAIL SEND
    E-MAIL BOUNCE
    E-MAIL ANSWER
    E-MAIL CLICK
    E-MAIL UNSUBSCRIBE
    @
    SMS
    SMS SEND
    SMS OK
    SMS ERROR
    SMS ANSWER
    SMS UNSUBSCRIBE
    )
    MICRO SITESWEBFORMS
    SURVEYS
    WEB BANNER CLICK
    WEBFORM OPEN
    WEBSIDE OPEN
    WEBSIDE LINK CLICK
    WEBFORM SENDS
    -
    CANVAS
    NO ANSWER
    WRONG NO.
    ANSWER
    ACCEPT/E-MAIL
    NO INTEREST
    )
  • 36. Traceableprocesses
    Branchingtele marketingscripts
    Trackableemails
    Measurable off lineelements
    PersonalizedSMS
    Personalizedweb pages/
    surveys
    Marketing Database
    web Database
    CRM Database
  • 37. Is mijn data goed?
  • Zijn mijn ideeen goed?
    © 2010 – ZOOMIO Nederland - 17
  • 46. Wat werkt nu beter?
    Gem. open rate
    Gem. response rate
    ,benchmark open rate
    Quadrant I:High flying eagles
    Quadrant IV:Work horses
    Quadrant II:Peacocks
    Quadrant III:Dead dogs
  • 47. Wat is mijn beste verzenddag?
    © 2010 – ZOOMIO Nederland - 19
  • 48. koopgedrag; recency-frequency
    © 2010 – ZOOMIO Nederland - 20
  • 49. optimale segmentatie
    © 2010 – ZOOMIO Nederland - 21
  • 50. Word ik wel afgeleverd?
  • 51. Word ik wel gezien zoals ik wil?
  • 52. ZOOMIO CAMPAIGNER PLATFORM
    End-to-End Campaigning & Professional Services
    Inbox
    ISPs
    STRATEGY
    Customizing
    Best Practice
    Consulting
    E-Mail-Marketing
    Outsourcing
    ZOOMIO CampaignerPlatform
    Analytics
    Layer
    Workflow Engine
    Segmentation
    Engine
    Administration
    Datawarehouse
    Real Time
    Analytics
    ZOOMIO API
    E-Commerce Module
    (CRM/ERP/Shop-System)
    Business Apps
    Database
  • 53. ZOOMIO CAMPAIGNINGvan 1st. naar Next Generation
    AUDIENCE
    CAMPAIGNS
    RESULTS
    List-Size:
    Opt-in/-out
    Response:
    Open/Click Rate
    Newsletter:
    onesizefits all
    per
    campaign
    1st Gen.
    List-size:
    Opt-in/-out
    Response:
    Open/Click Rate
    Development:
    Target groups
    Scores
    Customer segments
    Sales:
    DirectConversions
    Post-Conversions
    CLTV/CLC:
    Closed Loop Campaigning
    Newsletter:
    Individualized
    personalized
    benchmark
    Segmented Lists:
    Life Cycle
    Interests
    Response
    NEXT GENERATION
    Actionsmails:
    Reachsegments
    Autopilot-
    campaigning:
    Triggeredalong
    Life Cycle
    Closed Loop Strategy:
  • 54. MULTI-STAGE
    ZOOMIO © 2009
    FROM FREE MEMBER TO PREMIUM MEMBER
    STUDYING
    GRADUATED
    PAID JOB
    CAREER JOB
    BASIC MEMBER
    LOYAL MEMBER
    FREE MEMBER
    AMBASSADOR
    CAMPAIGN TO BECOME FULL MEMBER
    CAMPAIGN TO GET INSURANCES
    CAMPAIGN TO GET PENSION ETC.
    RULE BASED CAMPAIGNS
    CAMPAIGNS TO SELL TRANING/COURSES
    RULE BASED CAMPAIGNS COMBINED WITH TRACKING AND TRIGGER BASED CAMPAIGNING
  • 55. MULTI-WAVE
    ZOOMIO © 2009
    HALF YEAR SINCE LAST UPDATE OF PERSONAL DATA
    T - 14
    T - 21
    T - 7
    T - 28
    2ND REMINDER
    PASSIVE MEMBER
    INFORMATION
    1ST REMINDER
    7 DAYS LEFT
    • PERSONAL DATA
    • 56. UNIVERSITY
    • 57. LINE/SPECIALTY
    • 58. EXPECTED DATE OF GRADUATION
    UPDATE YOUR INFORMATION
  • 59. Case - Segmentatie
  • 60. Medihertz.de
    German based leading online pharmacy
    Servicing 25.000 customers/monthly across Europe
    Employs more than 56 pharmacist, cosmetologist and other professionals
  • 61. Enorme order stijging in de wekelijksecampagne mails
    Added:
    Workflow to follow-up
    on click stream
    543
    Gender & age
    prescription
    Number of orders
    242
    100
    Push - mail
    Segmented
    Behavioral
  • 62. Campagnes beginnen ook zonder @
    vanaf website
    Via landing page via CpC
    Business card
    Cold Canvas/TM
    DM campagnes met Pin codes
    Inbound calls
  • 63. Every step youtake..
    Html
    Java-scripts voor actiepagina’s
    Bouwen en controleren campagnes
    Tekst schrijven
    Vormgeving
    Design
    Doelen stellen
    Campagnes uitwerken
    Meten resultaten
    Evalueren
    Bijsturen
    Nieuwe campagnes
    Data kwaliteit
    Segmentaties
    dataverrijking
  • 64. Next steps
    NB
    NL
    PUSH
    1:N
    Topics
    NL
    Event
    NL
    Special
    NL
    Opt-
    Out
    Opt-
    In
    Prospect
    2nd contact
    1st contact
    Established
    Premium
    WF:
    Sign-up
    Captureleads(websites, Schiphol)
    WF:
    1st-Timers
    Feedback
    Mails &
    Follow-up
    Incentive
    WF:
    Reactivation
    Mails
    90 days
    180 days
    CAMP:
    fotografie
    CAMP:
    zaalverhuur
    CAMP:
    specials
    WF:
    Honey Moon
    TurningProspectsinto
    visitors
    PULL
    1:n/1:1
    CAMP:
    International; Schiphol
    WF:
    Online ticket
    WF:
    Tell a friend
    WF:
    Webshop; cartabandoned
    WF:
    Verjaardag
    WorkFlows – automated
    CAMPaigns – on demand
  • 65. Geen vragen maar antwoorden 
    Page 34
  • 66. Marketing Automation Roadmap
    Fase 2Next Generation
    Campaigning
    Fase 3Sustainable growth
    Fase 1 Quick wins
    60
    Dagen
    90
    dagen
    ON
    DEMAND
    ROI Accelerators
    Geavanceerdecampagnes
    Gesegmenteerde
    & getriggerede campagnes
    - Groeien van permissie-base
    - Conversie aankopen verhogen- Realiseer meer tweede aankopen- Betere resultaat uit de nieuwsbrief- RFM Analyse- segmentatie Campagnes-Welkomstproramma‘s - 2de aankoop programma‘s - Mail-a-friend campagnes
    Waarde en Resultaat
    - Marketing Effectiveness Score
    - Loyalty& RiscScoring- Checkout-to-OrderRatio
    - RFM Analyse- Koppeling Backofficesyst- 1:1 Recommandatie
    Campagnes:
    - Re-activatiecampagnes- RFM campagnes-Life-Cyclecampagnes- Inclusiefsocialmediafeeds- Up-en Cross selling
    - Benchmark van resultaten- Optimimalisatie- Opbouw van profielen- Automatisering
    Campagnes- Event triggerdcampagnes- bounce-afhandeling- Verjaardsdagscampagnes- Bounce-campagnes
    Lift off
    Business
    Tijd
  • 67. Surveys
    © 2010 – ZOOMIO Nederland - 36

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