Major events and development in europe nick pink and jon long

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  • 1. Major events and development in EuropeJon Long and Nick PinkLondon, 20 June 2013
  • 2. Cricket in Europe
  • 3. Cricket in Europe
  • 4. Cricket in Europe
  • 5. Cricket in Europe
  • 6. Targeting a global game… by targetingGlobal development target:1 million new participants by 2015 (+20% per year)European targets (31 countries):360,000 participants in Europe by 2015Progress to date:202,000+ (24% increase in 2012)
  • 7. A quick quiz questionWhat is the significance of this list?London, London, London, London, London, London, BirminghamThe European cities that have hosted the finals of major cricket eventsIs this a bad thing?Not yet
  • 8. The biggest moment in European cricket history?
  • 9. EurosportThe major event effect - exposure
  • 10. The major event effect - opportunity
  • 11. The major event effect - funding
  • 12. Changing the game in Europe - positioning
  • 13. Changing the game in Europe - positioning
  • 14. Changing the game in Europe - targetingTarget: increasing youth participationCase study: USEP, France – trainingteachers and reaching 10,000 youngpeople
  • 15. Nick photoChanging the game in Europe - partnerships
  • 16. IrelandChanging the game in Europe - rewarding
  • 17. Lesson 1: Take new opportunities seriously
  • 18. Lesson 2: Facilitate progress, reward success
  • 19. Lesson 3: Focus on your strengths
  • 20. Take new opportunities seriously, they might become seriousFacilitate progress and reward successExploit your strengths, work on your weaknessesTHANK YOU, GRACIAS, MERCI, DANKE, GRAZIE!Cricket development in IrelandJon LongNick PinkIn summary