SportPursuit – 2 years in
This presentation is designed for
anyone who is a customer of, supplier
of, employee of or even just
interested in, SportP...
Why SportPursuit?
Demand for quality kit was (and still
is) at an all time high…
…but wallets are increasingly
becoming squeezed
Three key trends in online retail
1. The rise of the specialist
2. Curation – a way to navigate the
endless choice
3. Big,...
Furniture
Web 2.0
Holidays
Web 2.0
Sport
Web 2.0
We launched in August 2011 with a
mission to bring online sports retail
into the modern age…
…and make quality sports gear
available to way more people
Our winning formula – it’s that simple
Our
winning
formula
Great
Brands
Premium
site
Great
service
Content &
Community
Unb...
Word got around quick – within 18m
we had half a million members
And had stocked 400 brands and
90,000 products
We have a big dream – we want grow
the market for quality sports kit
By making it more inspirational &
aspirational than ever before
We believe in great brands and the kit
they make. We think more people
should discover them.
We believe people enjoy their sport
more if they do it in great kit.
We stand for our community;
ordinary people doing extraordinary
things
We stand for the everyday athlete, not
the elite athlete. We believe they too
deserve access to great kit.
We stand against a dull shopping
experience – new, fun products to
discover. Not the same old stuff.
We are a company run by sports
people, for sports people. Our
passion must shine through.
We must inspire people. We aim to
deliver a little dose of inspiration to
them every day.
5 simple values define how we run
our company
1. Be customer centric
2. Be commercially and execution oriented
3. Be smart...
1. Be customer centric
• We put the customer first, no exceptions, we are
striving to do better and give them what they wa...
2. Be commercially and execution oriented
• We believe in brilliant execution of the basics – once
we have these nailed th...
3. Be smart and lean
• We look to do more with less - we look for operational
improvements wherever we can
• We are techno...
4. Be passionate & determined
• We believe in passion and hard work – we are
constantly striving to improve everything we ...
5. Live sport, have fun & be humble
• We “walk the walk” – we are sports enthusiasts. We are
out there enjoying sports, we...
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SportPursuit - Company Culture & Values 2013

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A company-wide presentation explaining SportPursuit's values, and what makes us who we are. Hosted by Adam Pikett and Bryn Snelson on July 2nd 2013, the presentation looks at how the culture of SportPursuit will affect the busines going into the years ahead.

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SportPursuit - Company Culture & Values 2013

  1. 1. SportPursuit – 2 years in
  2. 2. This presentation is designed for anyone who is a customer of, supplier of, employee of or even just interested in, SportPursuit. It exists to help you get to know us better – who we are, where we’ve come from and where we’re going
  3. 3. Why SportPursuit?
  4. 4. Demand for quality kit was (and still is) at an all time high…
  5. 5. …but wallets are increasingly becoming squeezed
  6. 6. Three key trends in online retail 1. The rise of the specialist 2. Curation – a way to navigate the endless choice 3. Big, beautiful imagery - aspiration
  7. 7. Furniture Web 2.0
  8. 8. Holidays Web 2.0
  9. 9. Sport Web 2.0
  10. 10. We launched in August 2011 with a mission to bring online sports retail into the modern age…
  11. 11. …and make quality sports gear available to way more people
  12. 12. Our winning formula – it’s that simple Our winning formula Great Brands Premium site Great service Content & Community Unbeatable Prices
  13. 13. Word got around quick – within 18m we had half a million members
  14. 14. And had stocked 400 brands and 90,000 products
  15. 15. We have a big dream – we want grow the market for quality sports kit
  16. 16. By making it more inspirational & aspirational than ever before
  17. 17. We believe in great brands and the kit they make. We think more people should discover them.
  18. 18. We believe people enjoy their sport more if they do it in great kit.
  19. 19. We stand for our community; ordinary people doing extraordinary things
  20. 20. We stand for the everyday athlete, not the elite athlete. We believe they too deserve access to great kit.
  21. 21. We stand against a dull shopping experience – new, fun products to discover. Not the same old stuff.
  22. 22. We are a company run by sports people, for sports people. Our passion must shine through.
  23. 23. We must inspire people. We aim to deliver a little dose of inspiration to them every day.
  24. 24. 5 simple values define how we run our company 1. Be customer centric 2. Be commercially and execution oriented 3. Be smart and lean 4. Be passionate & determined 5. Live sport, have fun & be humble
  25. 25. 1. Be customer centric • We put the customer first, no exceptions, we are striving to do better and give them what they want - sales go up and down, a disappointed customer never comes back • We champion our brand partners – what is good for them is good for our business • We care about our industry – we are here to grow the market, not harm it
  26. 26. 2. Be commercially and execution oriented • We believe in brilliant execution of the basics – once we have these nailed then we can innovate • We are doers – ideas are cheap, companies that win are the ones that get things done
  27. 27. 3. Be smart and lean • We look to do more with less - we look for operational improvements wherever we can • We are technology driven – we look for smart ways to use technology to do more with less
  28. 28. 4. Be passionate & determined • We believe in passion and hard work – we are constantly striving to improve everything we do • We know it won’t be easy – we will occasionally have to go above and beyond to make something happen • We believe that caring about what we do is what will separate us from the competition
  29. 29. 5. Live sport, have fun & be humble • We “walk the walk” – we are sports enthusiasts. We are out there enjoying sports, wearing great kit • We look to hire sports enthusiasts – we believe shared love of sport makes us stronger • We believe in taking the time to enjoy ourselves - building a business is fun, we take the time to enjoy it • We believe in staying humble

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