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Why every business needs a blog.


Blogging is a powerful, cost-effective marketing tool. Find out why every business simply must have a blog.

Blogging is a powerful, cost-effective marketing tool. Find out why every business simply must have a blog.

Published in Business , Technology
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  • 1. Why every business needs a blog. By Splash Copywriters
  • 2. Do you… … want to use one of the most cost-effective ways of boosting a business, both in terms of SEO and actual leads?
  • 3. The proof. Let’s pull out some facts and figures…
  • 4. B2B companies that blog generate 67% more leads per month.
  • 5. 37% of marketers say blogs are the most valuable type of content.
  • 6. 68% of consumers spend time reading content from a brand they’re interested in.
  • 7. 73% of people prefer blogs to ads.
  • 8. Shared content increases the chance of a sale by 50%.
  • 9. 27millionpieces of content get shared daily. How many shares does your stuff get?
  • 10. 61% of consumers are more likely to buy from companies that publish content than from those that don’t.
  • 11. 329millionpeople read blog content every single month.
  • 12. Blogs give you a chance to talk about your business in a personable voice, and to build a reputation in your industry.
  • 13. Blog posts will drive new traffic to your website. If you build a regular audience, then more visitors means more potential customers.
  • 14. Every new blog post means a fresh index from Google. That, combined with other SEO work, will boost your ranking within search engines.
  • 15. Blog posts don’t expire. That means you can get leads from a post the next day, the next month, or in 10 years’ time.
  • 16. Even though just a single blog post a week will do, many businesses don’t have the time or know-how for this. If that sounds familiar, don’t worry…
  • 17. … we can help.
  • 18. Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest brands.
  • 19. We know how to write words that work, so if you think we can help you in any way, get in touch.
  • 20. Call Matt on 07812 581 297 or take a look at our website: