Improve your business
website in 3 phases.
By Splash Copywriters
www.splashcopywriters.co.uk
Work through these 3 phases to drastically
improve your business copy and the
effectiveness of your website.
Phase 1: Realise what you’re about.
1. Define your company in 160 characters or
less.
2. Work out your 3 greatest strength...
Phase 2: Look at who spends their
money with you.
1. Define your ideal customer.
2. How does your ideal customer like to a...
Phase 3: Put everything into action.
1. Work out how you will illustrate your
USP on your website.
2. Work out the value o...
Splash Copywriters are experienced, creative
copywriters who have written for some of
the UK’s biggest companies.
We know how to write words that work, so if
you think we can help you in any way, get in
touch.
Call Matt on 07812 581 297 or take a look at
our website:
www.splashcopywriters.co.uk
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Improve your business website in 3 phases.

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Work through these 3 phases to sharpen up your business content and improve the effectiveness of your website.

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Transcript of "Improve your business website in 3 phases."

  1. 1. Improve your business website in 3 phases. By Splash Copywriters www.splashcopywriters.co.uk
  2. 2. Work through these 3 phases to drastically improve your business copy and the effectiveness of your website.
  3. 3. Phase 1: Realise what you’re about. 1. Define your company in 160 characters or less. 2. Work out your 3 greatest strengths and your 3 biggest weaknesses. 3. What’s your niche? 4. What’s your USP? 5. What skills do you offer clients?
  4. 4. Phase 2: Look at who spends their money with you. 1. Define your ideal customer. 2. How does your ideal customer like to access their content? Do they need jargon? Do they even like words? Pictures? 3. Think about what problems your customers face, whether you can solve them, and at what price. 4. What keywords are your best customers likely to search for to find you.
  5. 5. Phase 3: Put everything into action. 1. Work out how you will illustrate your USP on your website. 2. Work out the value of your products or services, and how you can use words to sell the benefit of them. 3. List the problems you solve for your clients. 4. Create some content.
  6. 6. Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest companies.
  7. 7. We know how to write words that work, so if you think we can help you in any way, get in touch.
  8. 8. Call Matt on 07812 581 297 or take a look at our website: www.splashcopywriters.co.uk
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