Effective words need
By Splash Copywriters
Take it from a copywriter…
… there’s no point coming up with the perfect
words if they’re going to be presented poorly.
Especially in business.
It’s sloppy and you’ll just butcher the delivery.
You may even do more harm than good.
… if you want customers to read your
messages, present your words well.
Fonts are clothes for your words, so choose
You wouldn’t go to a dinner party and throw
on any old rags, so why do the same with
your business copy?
The size of the fonts.
If you open up a random book, you can
sense if it’s going to be an easy read without
absorbing a word.
So make sure the reader doesn’t have to
squint or work hard to read what you’ve got
Break down all barriers.
Copy for the digital generation.
People only scan the words on websites, they
don’t read copy from start to finish.
Do you know what % of words are actually
read on a typical page of a website?