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Does your website do what you need it to?

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This presentation deals with the effectiveness of business websites.

This presentation deals with the effectiveness of business websites.

Published in: Business

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  • 1. Does your website do what you need it to? By Splash Copywriters http://www.splashcopywriters.co.uk
  • 2. Every business has got a website these days, but does yours do what you need it to? Do users get a smooth experience?
  • 3. Words. Look at the words on your website – do you make assumptions about your readers?
  • 4. Are you assuming they know more than they do?
  • 5. Are you assuming they don’t know enough?
  • 6. Find the balance between handing over too much information and too little. Don’t put barriers in the way of a sale.
  • 7. Sometimes, businesses get carried away with what they have to sell and forget something really important…
  • 8. … if their website can’t retain a visitor long enough for them to read what the business has to say, then you won’t be getting that sale.
  • 9. So, how do you master good web content?
  • 10. In a nutshell, have a strategy for every word you pick.
  • 11. Why?
  • 12. Because user experience is everything.
  • 13. So when it comes to writing your web copy, remember that balance is everything.
  • 14. If you over-complicate and over-explain, you risk sounding patronising.
  • 15. If you don’t provide all the necessary information in the right tone of voice, you risk your user feeling lost.
  • 16. Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest companies.
  • 17. We know how to write words that work, so if you think we can help, please get in touch.
  • 18. Call Matt on 07812 581 297 or take a look at our website: www.splashcopywriters.co.uk