12 tips for creating the perfect copy for your company website.
12 tips for creating the perfect
copy for your company website.
By Splash Copywriters
1. Listen to your customers…
… before someone else does.
What you have to say about your business
isn’t important – what a prospective
customer needs to hear is.
So be minimalistic with your words and
choose them wisely.
2. What makes you read stuff?
When it comes to writing web copy, your
best bet is to think about what gets you
Which writing styles interest you? Work that
out and then go from there.
Pay attention to the good, effective things on
3. Be efficient with your words.
It’s estimated that you’ve got just 7 seconds
to make an impression online.
So the purpose of each sentence is simple –
it’s to get the next one read.
4. Stay on brand.
Don’t persevere with something just because
you’ve written it.
Make sure your taglines, headlines, copy and
images all work together.
5. Manage your peaks...
… not your troughs.
That means stay on top of your website and
take note of what’s effective and what’s
working well for your business.
6. Less is more.
The digital generation prefer more white
And that’s helpful, because it makes your
words potentially more powerful.
So avoid dissemination.
Be clear about what each web page is
supposed to achieve and keep as much space
7. Punctuation rules.
Most people underestimate punctuation, but
the best brands use it to manipulate the way
we read and feel about their messages.
Understand why punctuation exists and
what it can do.
8. Write with design in mind.
There’s no point coming up with the best
marketing tagline in the world if it doesn’t fit
nicely around an image.
It’s like laughing at your own joke – you’re
going to butcher the delivery.
Take a step back, look at your website and
get an overview of all the content to see if it
9. Use emotion in your words.
Because, frankly, emotion sells.
People always remember the way a business
makes them feel, so bear that in mind when
you’re presenting your business.
10. Be search-friendly.
There’s no point having an all-singing, alldancing website if no one ever finds it.
Create metadata for your content, optimise
your website and work on establishing
11. Use natural language.
Use everyday language to talk about your
It works, so why complicate things with
12. Have good headlines.
Break up your text and your pages with
effective headlines. Lead with a benefit, a
teaser or some sort of interesting story.
Remember: a bad headline won’t bring you
visitors in the first place.
Splash Copywriters are experienced, creative
copywriters who have written for some of
the UK’s biggest brands.
We know how to write words that work, so if
you think we can help you in any way, get in
Call Matt on 07812 581 297 or take a look at