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How to get free publicity to promote any product, service, company or cause

How to get free publicity to promote any product, service, company or cause

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  • 1. Maximizing Publicity, Minimizing Cost Presented By… Michael Hart Speaker – Author – Talk Radio Host – Shameless Publicity Hound B usiness P eople L isten W hen… Michael Hart Speaks Exploit the media’s insatiable appetite for information to get free publicity for any product, service, company or cause!
  • 2. The Changing Media
    • 30 + Years ago most towns had 3 TV stations,
    • 1 newspaper and a few radio stations.
    • 20 + Years ago Cable new channels were beginning
    • to capture the news market
    • 10 + Years ago the internet was born
    • Today we have over 1500 TV stations – 500 Major Newspapers 1000 Satellite radio channels- 22,000 trade publications – 4000 Internet News Portals - 100,000 active Blogs/Vlogs
    • 25,000 podcasts - 2 million electronic Magazines
    • 7 million private publications
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 3. It’s Hungry Too!
    • These new sources of information and
    • news have created more opportunities
    • than ever before!
    • The new - Media has developed
    • an insatiable appetite for information!
    • That may be good news for us but…
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 4. It’s Gettin’ Ugly Out There
    • At no time in history has the media
    • industry been so competitive
    • Winning the attention of consumers
    • is getting tougher and is becoming
    • more important every day
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 5. “ Where’s Everybody Gone?”
    • Traditional print and broadcast media audiences are shrinking
    • The young buck internet is stealing market share – daily!
    • But the old guard is fightin’ back
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 6. The Herd is Thinning
    • But while the media has been slugging it out in the war for eyes and ears …
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 7. The Herd is Thinning
    • But while the media has been slugging it out in the war for eyes and ears…
    • … consumers have become much more selective about the type of content they’re paying for – and paying attention to!
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 8. You Talking to Me?
    • People have lost interest in accounts of the days events and topical feature story reporting
    • Give me “News I can Use”
    • How does the story affect me, my family?
    • plus it better…
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 9. Dazzle Me!
    • Reporters are no longer in the news business – they’re in the entertainment business.
    • Other media is not the only competition
    • Few people have “idle time”
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 10. “ You Complete Me”
    • More than ever reporters and writers are depending on their sources to help them develop provocative story ideas
    • They’re screaming, “help me help you”
    • Help them win the war of attention and
    • you will be richly rewarded
    • … a case study
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 11. “ I thought I had Mono once”
    • A poorly thought out campaign
    • (Okay so it’s my poorly thought out campaign)
    • “ Life Saver Pool Fence
    • Comes to Alabama”
    • Who could care less?
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 12. Who’s killing the children?
    • New Headline
    • “ Is a child killer lurking
    • in your backyard?”
    • Eleven children will die needlessly by Labor Day
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 13. Earn Baby Earn!
    • This story title was compelling enough to “ earn ” the reporters attention!
    • Not everyone owns a pool
    • But most people either have, know,
    • or once were a child
    • Story was about saving kids from
    • drowning not about a fence
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 14. “ Oh the Humanity”
    • Compelling does not have to mean tragic, shocking, weird or lewd
    • No one cares what your product does…
    • Every product, service, company or cause has a “story” to tell
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 15. “ Hey Buddy wanna buy a watch?
    • Reporters/Producers need more. They no longer simply report news – they produce content!
    • Unconventional topics, trends,
    • opposing views, behind the scenes scoops, information packed story ideas, off the wall perspectives and controversial opinions
    B usiness P eople L isten W hen… Michael Hart Speaks ,
  • 16. Media Bling?
    • Consumers are in love with flash
    • Reporters and writers are listening
    • Video – audio – graphics
    • and links to support docs
    • Make it scream – “Look at Me”
    B usiness P eople L isten W hen… Michael Hart Speaks
  • 17. To Maximize Your Publicity
    • Publicity is no longer limited
    • to traditional media outlets
    • “ Orphan Media”
    • Blogs – Ezines
    • You Tube – Google Video
    • Ws.Radio – Blogspot Radio – Social Sites
    • News Readers – Article Submission sites
    B usiness P eople L isten W hen… Michael Hart Speaks ,
  • 18. Maximize More!
    • Self Syndication
    • Submit stories – releases and articles that are keyword rich. Even if it’s not picked up you can always upload to Blogs and Web sites
    • The Power of GOOGLE
    B usiness P eople L isten W hen… Michael Hart Speaks ,
  • 19. … and Minimize Cost
    • News stories posted on the web are more effective in terms of SEO
    • -Links from news sites-
    • Inventoried news stories reach
    • Blogs are particularly starved
    B usiness P eople L isten W hen… Michael Hart Speaks ,
  • 20. Minimize More!
    • Use of News Wires by both
    • reporters and sources
    • Online expert databases/Profnet
    • Craig’s List – Social Site Groups
    • Be Everywhere
    B usiness P eople L isten W hen… Michael Hart Speaks ,
  • 21. Epilogue
    • It’s no longer enough to be a source
    • You must be a RESOURCE
    • Help the outlets produce content
    • Embrace the new media outlets
    • They’re here to stay
    B usiness P eople L isten W hen… Michael Hart Speaks ,
  • 22. Epilogue Squared
    • I’m here to help…
    • You can reach me at 205.362.6419
    • Or for more information
    • www.MichaelHartSpeaks.com
    • [email_address]
    • Thank you and many thanks to PR Newswire
    B usiness P eople L isten W hen… Michael Hart Speaks ,