Your SlideShare is downloading. ×
2011 Healthcare Marketing Overview
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

2011 Healthcare Marketing Overview

449
views

Published on

Published in: Health & Medicine, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
449
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • “Organizing is what you do before you do something, so that when you do it, it is not all mixed up.”– A.A. Milne
  • “Organizing is what you do before you do something, so that when you do it, it is not all mixed up.”– A.A. Milne
  • “Organizing is what you do before you do something, so that when you do it, it is not all mixed up.”– A.A. Milne
  • “Organizing is what you do before you do something, so that when you do it, it is not all mixed up.”– A.A. Milne
  • “Organizing is what you do before you do something, so that when you do it, it is not all mixed up.”– A.A. Milne
  • "There are no shortcuts to any place worth going."Beverly Sills
  • "There are no shortcuts to any place worth going."Beverly Sills
  • Transcript

    • 1. 2011 HealthcareMarketing Overview
      “Restore a man to his health, his purse lies open to thee.” − Robert Burton
    • 2. Consumer Decision Chain
      7/18/2011
      2
      Source:
      Harvard Business Review, December 2010
    • 3. Consumer Decision Chain
      7/18/2011
      3
      Source:
      Harvard Business Review, December 2010
    • 4. Consumer Decision Chain
      7/18/2011
      4
      Source:
      Harvard Business Review, December 2010
    • 5. Consumer Decision Chain
      7/18/2011
      5
      Source:
      Harvard Business Review, December 2010
    • 6. Media and Advertising Landscape
      7/18/2011
      6
      Source: Mary Meeker, 2010
    • 7. Email and Social Landscape
      7/18/2011
      7
      Age Group 45-64
      • 96% Email Subscribers
      • 8. 20-32% Facebook
      • 9. 1-4% Twitter
      Source: Exact Target, 2010
    • 10. Health within the Internet Landscape
      8 in 10 adult Americans look for health info online.
      The typical search for health information is on behalf of someone else.
      Health information is going mobile.
      17% use mobile device to look for health info
      Tip of the iceberg
      Social network sites are used only sparingly for health updates and queries.
      7/18/2011
      8
      Source:
      Pew Internet & American Life Project, The Social Life of Health Information, 2011
    • 11. Companies Must Strategically Integrate Media…
      7/18/2011
      9
      Integrated Approach and Executable Plan for:
      Email Marketing
      Social Media
      Video
      Tools/Apps
      Search
      Website
      Events
      TV
      Radio
      Print/Outdoor
      Other/More (as makes sense to engage your company’s core demographic)
    • 12. Proprietary list building
      Email
      Mobile/SMS
      Mail (but to a much lesser degree)
      Proprietary Content for Engaging Audience
      Website (News, Publications, Advice, White Papers, Video etc.)
      Email (Notification of new/relevant content)
      Industry publications online (Expert articles, shared links)
      Industry referral sites
      Search
      7/18/2011
      10
      …to Attract and Build a Proprietary Audience
    • 13. To know what’s going on
      News
      Relevant Info
      More
      You to engage with them
      Online (including Mobile*)
      Offline (including Mobile*)
      To have a voice about your product or service
      Reviews
      Feedback Loops
      Apps/Tools
      More
      To spread the word… But only if you give them the tools to do it
      *Huge mobile growth is driving integration of internet with offline marketing (marketing MUST be integrated before companies can start to leverage the mobile consumer)
      7/18/2011
      11
      Your Audience Wants:
    • 14. SRMC
      Susan Rubinsky Marketing Consulting
      “Diagnosis is not the end, but the beginning of practice.”—Martin H. Fischer
      For more information, contact:
      Drew Talbot, Director203-470-2363 | drew.talbot@yahoo.com | www.rubinsky.com
      342 Riverdale Drive, Stratford, CT 06615

    ×