Insight300811_Business_Model_Canvas_liiketoimintamalli_Osterwalder

THE WORLD IS CHANGING

but the world IS BUSINESS hasalways changed CHANGING

TECHNOLOGY IS CHANGING

technology has BUSINESS ISalways changed CHANGING

BUSINESS IS CHANGING

but business IS BUSINESS hasalways changed CHANGING

itʼsbecause

those who canʼt adapt

disappear

ADVERTISINGMUSIC AIRLINES SHIFTING PUBLISHINGINDUSTRIES TELECOMSBANKING CLOTHING

BUT itʼs also about

VALUECREATION

we need new methods tounderstand &craft business models

[source: M.Porter (1980) www.provenmodels.com]

A approach

what is abusiness model?

9BUILDINGBLOCKS

the 9 building blocks of a business model drawings by JAM

PARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS drawings by JAM

THE BUSINESS MODEL CANVASPARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

who has used the canvas?

who has used what worked?  the canvas?

who haswhat  what  usedworked?  didn’t?  the canvas?

key is: ﬁndingthe appropriatebusiness model

Spinno: Business Model Canvas Accelerating Your Business30.8.2011 Spinno BMC A 1

A business model describesthe rationale of how anorganization creates, deliversand captures value A 2

Customer segments  Distinct segments  With common needs, behaviors and other attributes  Strong decision of which segments to serve and which to ignore  Only then a business model can be designed around the strong understanding of specific customer needs A 3

Value propositions  Reason for a customer to turn to one company instead over another  Solves a customer problem or satisfies a customer need  ValueProp consists of selected bundle of products / services that caters to the requirements of a specific customer segment  Bundle of benefits a company offers to customers A 4

Channels  Channel describes haw a company communicates with and reaches its customer segments to deliver a Value Proposition  Communication, distribution and sales channels comprise a company’s interface with customers  Awareness, evaluation, purchase, delivery, aftersales A 5

Customer relationship  The customer relationship describes the types of relationships a company establishes with specific customer segments   Customer acquisition   Customer retention   Boosting sales (upselling) A 6

Revenue streams  The revenue represents the cash flow a company generates from each customer segment  Transaction revenue  Recurring revenue (post purchase support...)  Fixed pricing vs. dynamic pricing  Q’s   For what value are our customers really willing to pay?   How are they currently paying?   How would they prefer to pay?   How much does each revenue stream contribute to overall revenues? A 7

Key resources   The most important assets to make the business model work   Physical   Financial   Intellectual   Human30.8.2011 Alalto Capital A 8

Key Activities   The most important things a company must do to make the business model work   Production   Problem solving   Platform / network30.8.2011 Alalto Capital A 9

Key Partnerships   The network of suppliers and partners that make the business model work   Strategic alliances between non-competitors   Coopetition: strategic partnerships between competitors   Joint ventures to develop new businesses   Buyer-supplier relationships to assure reliable supplies   Motivations   Optimization & economies of scale   Reduction of risk and uncertainty   Acquisition of particular resources and activities30.8.2011 Alalto Capital A 10

Cost Structure  The cost incurred to operate a business model  Business model cost structures:   Cost driven   Value driven  Cost structures   Fixed costs   Variable costs   Economies of scale   Economies of scope A 11

Business Plan: The entrepreneur should be able to clearly communicate the following: · · Business idea, product · Budget and cash flow Sales and marketing strategy · Business model · Team background · Collaborations/Partners · Time schedule/Road Map · Key success factors · Capitalization plan, exit strategy · Operational plan · Risk analysis · Competition4.3.2010 Alalto Capital A 12

Three different types of businesses 1.  Customer relationship businesses 2.  Product innovation businesses 3.  Infrastructure businesses30.8.2011 Alalto Capital A 13

Accelerando   Kokenut ryhmä kansainvälisen liiketoiminnan ammattilaisia   Keskittyy kasvuhakuiseen, innovaatioihin perustuvaan liiketoimintaan   Myynnin, markkinoinnin, jakelun, rahoituksen, R&D ja liiketoiminnan ja sen prosessien kehittämisen osaajia yhdessä   Kokemusta start up –yrittäjyydestä aina suurten kansainvälisten teknologiayritysten johtotehtäviin Suomessa ja ulkomailla30.8.2011 Spinno BMC A 14

Accelerating Services   Myyntistrategian luominen ja jalkauttaminen   Tuotekehitysohjelmien suunnittelu, toteutus ja rahoitus   Liiketoimintastrategiat ja -mallit   Tuotteen positiointi ja hinnoittelu   Rahoituksen suunnittelu ja rahoituslähteet   Kaupallistaminen ja tuotteistaminen   Johtoryhmä- ja hallitustyöskentely   Kansainvälistymissunnitelmat ja toteutus30.8.2011 Spinno BMC A 15

Insight300811_Business_Model_Canvas_liiketoimintamalli_Osterwalder

by Spinno Enterprise Center on Oct 05, 2011

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Insight300811_Business_Model_Canvas_liiketoimintamalli_Osterwalder — Presentation Transcript