Social Media Empowered PR
The evolution of the conversation
Real people, Real Stories
9-12-2008 1

Is Traditional PR dead ?
Why do most traditional PR agencies
avoid the Internet, or offer only
creative services for the internet?
Do we know something they don't?
9-12-2008 2

Every day millions of stories hit the internet.
Hundred-thousands of pictures, ten-thousands
of video’s are uploaded day after day.
9-12-2008 3

People produce, share, vote, suggest…
Upload video’s on YouTube
•
Upload photos on Flickr
•
Comment on Facebook
•
Rate products
•
Digg articles on Digg and Del.ico.us
•
Embed cool widget in their social network
•
Embed video’s in their social network page
•
People share idea’s
•
People play against each other in gaming
•
Advice on which gadgets are best & cheap
•
Create products together
•
…
•
We look just like….humans! And YES …they
want YOU (the brand) to be there as well! But
start a dialogue…
9-12-2008 4

Is Traditional PR missing the picture ?
The media landscape has changed
dramatically. Everybody is a publisher.
People are flooded with information.
Each day millions of stories hit the internet.
Most press releases are just another
piece of boring, one dimensional
corporate information, ready to get
shredded…
Tell me…
Would YOU publish
YOUR own press release?
9-12-2008 5

Is Traditional PR missing the picture?
Peer to peer networks and
recommendations have more impact
than mainstream media.
Bloggers, fora, communities are
taking over the conversation.
People share articles, video’s
pictures, opinions
Tell me…
Is YOUR message
worth mentioning?
9-12-2008 6

It´s all about people
Understanding how different generations
communicate is key!
For the first time in history, technology has
reached a point where everyone has a
voice.
This voice, articulated through social
media, can be extremely powerful and can
force individuals, companies and
communities to change the way they
behave.
9-12-2008 7

People want real stories they can relate to,
stories to share.
9-12-2008 8

Social media empowered public relations
Sending out a traditional press release is no
longer effective.
Corporate information and traditional PR
messages no longer work.
Publishers, professional and citizen alike,
want compelling stories,
honest and upright, easy to publish, easy
to share.
Social media empowered public relations is
all about participating, being part of the
ecosystem. Building mutual relations based
upon trust and transparency.
It is all about creating a natural setting
in which your story can be told, can be
heard can be shared en re-inforced.
9-12-2008 9

Social media empowered public relations revenues
Instead of paying for temporary bannering,
advertorials, paid search
or e-mail marketing, our self developed
social media empowered public
relations product results in a contextual
network which generates:
 Editorial exposure on high traffic- and
niche sites and communities
 Increased visibility in search engines
and communities
 Top positions in search engines on
relevant keywords
 Increased traffic to your sites
Talk is cheap and action speaks
louder than words.
9-12-2008 10
9-12-2008 10

Questions?
Mark-Jan Hozee
hozee@spindokters.nl
06 51 561 411
Paul van Heel
paul@spindokters.nl
06 30 388 235
Michael Luttik
michael@spindokters.nl
06 50 260 240
9-12-2008 11