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An over view of Spike Digital introduction to SEO strategy WORKSHOP v1.1Duncan Colman <br />
An overview of SEO<br /><ul><li>For an introduction, we look at what you think search engine optimisation is and what it c...
Adhering to Google’s guidelines<br /><ul><li>Spike Digital’s summary of the ramifications where Black hat SEO is used.</li...
Keyword targeting and strategy<br /><ul><li>Is best practice SEO all in the long tail?</li></li></ul><li>Killer contentMod...
Killer content<br /><ul><li>Introduction to how Google approaches content quality with the recent Panda update.</li></li><...
Site metrics<br />Setting up and using Google / Bing Webmasters as well as other useful free site metrics tools.<br />
An introduction into offsite SEOModule 4<br />
What is Offsite SEO? <br /><ul><li>An introduction into offsite SEO and its importance in your search efforts.</li></li></...
Spike SEO training - an introduction into search engine optimisation
Spike SEO training - an introduction into search engine optimisation
Spike SEO training - an introduction into search engine optimisation
Spike SEO training - an introduction into search engine optimisation
Spike SEO training - an introduction into search engine optimisation
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Spike SEO training - an introduction into search engine optimisation

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Transcript of "Spike SEO training - an introduction into search engine optimisation"

  1. 1. An over view of Spike Digital introduction to SEO strategy WORKSHOP v1.1Duncan Colman <br />
  2. 2. An overview of SEO<br /><ul><li>For an introduction, we look at what you think search engine optimisation is and what it could mean to your business if you had the perfect SEO strategy.</li></li></ul><li>SEO approaches<br />White Hat <br />What is white hat SEO?<br />Black Hat <br />What is black hat SEO?<br />
  3. 3. Adhering to Google’s guidelines<br /><ul><li>Spike Digital’s summary of the ramifications where Black hat SEO is used.</li></li></ul><li>Keyword research - Where do you need to be?Module 1<br />
  4. 4. Keyword targeting and strategy<br /><ul><li>Is best practice SEO all in the long tail?</li></li></ul><li>Killer contentModule 2<br />
  5. 5. Killer content<br /><ul><li>Introduction to how Google approaches content quality with the recent Panda update.</li></li></ul><li>Getting SEO measurement in placeModule 3<br />
  6. 6. Site metrics<br />Setting up and using Google / Bing Webmasters as well as other useful free site metrics tools.<br />
  7. 7. An introduction into offsite SEOModule 4<br />
  8. 8. What is Offsite SEO? <br /><ul><li>An introduction into offsite SEO and its importance in your search efforts.</li></li></ul><li>Get in touch to arrange!<br />Duncan Colman<br />07738 874540<br />@duncancolman<br />www.spikeseo.co.uk<br />
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