Guide to Twitter                           Duncan Colman              Digital Marketing Consultant
What is Twitter?•Twitter is a unique method of communication : anyone can speak to anyone•Microblogging (140 characters) p...
How does Twitter work?                         •You create 140 character messages                         that can include...
How does Twitter work?  •You follow people (friends, famous people, companies, colleagues…anyone!)  which creates your ‘ti...
How does Twitter work?  •By adding a username to a tweet you can publicly ‘mention’ or talk to any  individual.           ...
How does Twitter work?  •All tweets can be seen internationally by any profile.  •Content can be found by searching or cli...
Trending (#)•By prefixing characterswith a hashtag within atweet you create asearchable ‘trend’ that canbe used to identif...
Retweets• A retweet is where someone  forwards on a tweet to their  followers.• This is the major ‘sharing’ action  on Twi...
Messages (DM’ing)•Messages (directmessages or ‘DM’) areeffectively emailcommunications.•You can only send amessage to some...
Free applications for large scale use   •Hootsuite.com is a great system for automated tweets                     •Tweetde...
Business use•Powerful customer service•Traffic generation•Everyday communications•One to one marketing
Thank You!
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Guide to Twitter

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Do you get Twitter? For some people, it looks a mess and is difficult to get into. This short presentation summarises the core areas of tweets, retweets, direct messaging, mentions and large scale free apps such as Tweetdeck and Hootsuite,

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Guide to Twitter

  1. 1. Guide to Twitter Duncan Colman Digital Marketing Consultant
  2. 2. What is Twitter?•Twitter is a unique method of communication : anyone can speak to anyone•Microblogging (140 characters) platform with lightning word of mouth capability•3.21% of the social media market (source: Hitwise UK)•Great for mobile use
  3. 3. How does Twitter work? •You create 140 character messages that can include website links, image links or hash tags.
  4. 4. How does Twitter work? •You follow people (friends, famous people, companies, colleagues…anyone!) which creates your ‘timeline’. Follows Profile (a) Profile (b) Profile (c) Profile (d) Profile (e)
  5. 5. How does Twitter work? •By adding a username to a tweet you can publicly ‘mention’ or talk to any individual. Mentions Profile (a) Any profile Seen by Profile (b) Profile (c) Profile (d) Profile (e)
  6. 6. How does Twitter work? •All tweets can be seen internationally by any profile. •Content can be found by searching or clicking on the hashtagged ‘trends’
  7. 7. Trending (#)•By prefixing characterswith a hashtag within atweet you create asearchable ‘trend’ that canbe used to identify threadsofdiscussion, gossip, company info and hot topics.
  8. 8. Retweets• A retweet is where someone forwards on a tweet to their followers.• This is the major ‘sharing’ action on Twitter.• Twitter’s API has led to retweet buttons being created and syndicated out all over the web.
  9. 9. Messages (DM’ing)•Messages (directmessages or ‘DM’) areeffectively emailcommunications.•You can only send amessage to someonewhere you follow then andvice versa.
  10. 10. Free applications for large scale use •Hootsuite.com is a great system for automated tweets •Tweetdeck.com (recently acquired by Twitter) is powerful for keyword / trend monitoring •Hootsuite.com is a great system for automated tweets
  11. 11. Business use•Powerful customer service•Traffic generation•Everyday communications•One to one marketing
  12. 12. Thank You!

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