Building offsite awareness – an overview<br />Duncan Colman<br />Digital Marketing Consultant<br />
External links are still king<br /><ul><li>Big brands win in search.
Website businesses that have natural link footprints rank well for generic keyword terms.
Links have the largest impact ahead of any other single factor.</li></li></ul><li>Approach to offsite SEO<br /><ul><li>If ...
 Link placement should always have an emphasis on online reputation management.
Improve the content quality of the page that you are placing a link on. </li></li></ul><li>What does this look like?<br />
Online reputation management<br /><ul><li>Highly relevant nofollow and reciprocal links are part of a natural mix – they a...
Researching relevant link footprints
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Bespoke link building services

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An overview of offsite SEO awareness driven by advanced link building techniques implemented by Spike Digital, based in Leeds, West Yorkshire, UK.

Published in: Business, Technology, Design
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Bespoke link building services

  1. 1. Building offsite awareness – an overview<br />Duncan Colman<br />Digital Marketing Consultant<br />
  2. 2. External links are still king<br /><ul><li>Big brands win in search.
  3. 3. Website businesses that have natural link footprints rank well for generic keyword terms.
  4. 4. Links have the largest impact ahead of any other single factor.</li></li></ul><li>Approach to offsite SEO<br /><ul><li>If you have a brand then your link footprint should illustrate this status.
  5. 5. Link placement should always have an emphasis on online reputation management.
  6. 6. Improve the content quality of the page that you are placing a link on. </li></li></ul><li>What does this look like?<br />
  7. 7. Online reputation management<br /><ul><li>Highly relevant nofollow and reciprocal links are part of a natural mix – they are the activity of ‘non link builders’</li></li></ul><li>Provide quality offsite content<br /><ul><li>Sky Sports widget example – nofollowed image link</li></li></ul><li>Link building methodology<br />Inventory searching<br />Quality assessment<br /><ul><li>Google search queries
  8. 8. Researching relevant link footprints
  9. 9. Industry authority link footprints
  10. 10. IP address / Domain registrant
  11. 11. Does the site rank well?
  12. 12. Costs?</li></ul>Placement <br /><ul><li>Contextual links, image links and even nofollow links
  13. 13. Anchor text: Long tail and unique
  14. 14. URL: Varied evenly between homepage/sub-cat/cat/content pages</li></li></ul><li>Keep it natural!<br />Duncan Colman<br />07738 874540 / 0113 268 5060<br />@duncancolman<br />www.spikeseo.co.uk<br />

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