Bespoke link building services
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An overview of offsite SEO awareness driven by advanced link building techniques implemented by Spike Digital, based in Leeds, West Yorkshire, UK.

An overview of offsite SEO awareness driven by advanced link building techniques implemented by Spike Digital, based in Leeds, West Yorkshire, UK.

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Bespoke link building services Presentation Transcript

  • 1. Building offsite awareness – an overview
    Duncan Colman
    Digital Marketing Consultant
  • 2. External links are still king
    • Big brands win in search.
    • 3. Website businesses that have natural link footprints rank well for generic keyword terms.
    • 4. Links have the largest impact ahead of any other single factor.
  • Approach to offsite SEO
    • If you have a brand then your link footprint should illustrate this status.
    • 5. Link placement should always have an emphasis on online reputation management.
    • 6. Improve the content quality of the page that you are placing a link on.
  • What does this look like?
  • 7. Online reputation management
    • Highly relevant nofollow and reciprocal links are part of a natural mix – they are the activity of ‘non link builders’
  • Provide quality offsite content
    • Sky Sports widget example – nofollowed image link
  • Link building methodology
    Inventory searching
    Quality assessment
    • Google search queries
    • 8. Researching relevant link footprints
    • 9. Industry authority link footprints
    • 10. IP address / Domain registrant
    • 11. Does the site rank well?
    • 12. Costs?
    Placement
    • Contextual links, image links and even nofollow links
    • 13. Anchor text: Long tail and unique
    • 14. URL: Varied evenly between homepage/sub-cat/cat/content pages
  • Keep it natural!
    Duncan Colman
    07738 874540 / 0113 268 5060
    @duncancolman
    www.spikeseo.co.uk