Your SlideShare is downloading. ×
0
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
You've got email!
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

You've got email!

265

Published on

Want to avoid IT buyers hitting “delete” when they see your email? Hoping they’ll open it, click it… and keep on clicking? IT buyers tell Spiceworks they prefer email over any other communication from …

Want to avoid IT buyers hitting “delete” when they see your email? Hoping they’ll open it, click it… and keep on clicking? IT buyers tell Spiceworks they prefer email over any other communication from a tech vendor – so make sure your email marketing is up to snuff. We can help your email stand out in an IT buyer’s crowded inbox and become something that your target market loves opening (yep, loves!).

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
265
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. You’ve got email! Create emails that IT buyers click, open… and love!
  • 2. Today’s marketing maven, Magan Le! #SpicySmarts
  • 3. Your guide to the inbox gold …and out of the junk folder #SpicySmarts
  • 4. The guts of an email What’s connected to what #SpicySmarts
  • 5. The guts of an email What’s connected to what Subject Line Straight to the point. No deception. #SpicySmarts
  • 6. The guts of an email What’s connected to what From Line Name(s) users will recognize #SpicySmarts
  • 7. The guts of an email What’s connected to what Copy #SpicySmarts
  • 8. The guts of an email What’s connected to what Imagery #SpicySmarts
  • 9. The guts of an email What’s connected to what Bottom Copy Small detail – important touch #SpicySmarts
  • 10. The guts of an email What’s connected to what Mailing Address Adds trust and credibility #SpicySmarts
  • 11. The guts of an email What’s connected to what Unsubscribe Link Clear and easy to find #SpicySmarts
  • 12. Email lay of the land #SpicySmarts
  • 13. Email lay of the land                                                                                     TEXT           IMAGERY           70%  min           30%  max                                                                                                                                                                                                                                                       #SpicySmarts
  • 14. Email lay of the land                                                                                     TEXT           IMAGERY           70%  min           30%  max                                                                                                                                                                                                                                                       #SpicySmarts
  • 15. Email lay of the land                                                                                     TEXT           IMAGERY           70%  min           30%  max                                                                                                                                                                                                                                                       #SpicySmarts
  • 16. Email lay of the land                                                                                     TEXT           IMAGERY           70%  min           30%  max                                                                                                                                                                                                                                                       #SpicySmarts
  • 17. What’s new Copy Cat! (whoa, whoa, whoa, whoooooaa) #SpicySmarts
  • 18. Email Example #1 Zoho ManageEngine #SpicySmarts
  • 19. Email Example #1 Zoho ManageEngine 5x more clicks than average #SpicySmarts
  • 20. Email Example #2 Citrix GoToAssist 3x more clicks than average #SpicySmarts
  • 21. Email Example #2 Citrix GoToAssist 3x more clicks than average #SpicySmarts
  • 22. SURVEY SAYS! #SpicySmarts
  • 23. Which subject line made a splash!? It’s here… the 12 days of PIXMA! A. B. It’s a printer a day give-a-way! #SpicySmarts
  • 24. Which subject line made a splash!? It’s here… the 12 days of PIXMA! A. B. It’s a printer a day give-a-way! #SpicySmarts
  • 25. Which email was inbox gold? A. B. #SpicySmarts
  • 26. Which email was inbox gold? A. B. 51% more clicks than A #SpicySmarts
  • 27. Nurturing the IT buyer Email through purchasing process Email retargeting based on opens and/or clicks Profile targeting based on the info they’ve given you Behavioral targeting based on your users’ actions/inactions #SpicySmarts
  • 28. Nurturing the IT buyer Email through purchasing process #SpicySmarts
  • 29. Nurturing the IT buyer Email through purchasing process 6x Open rate 7x CTR #SpicySmarts
  • 30. Feedback on YOUR email Give it up for this fearless tech marketer! Jay Martin #SpicySmarts
  • 31. You’ve got email! Create emails that IT buyers click, open… and love!

×