Social it purchasing the big ideas spiceworks_forrester_webinar

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Social it purchasing the big ideas spiceworks_forrester_webinar

  1. 1. Social IT Purchasing:How to reach IT buyers while they workTHE BIGIDEAS
  2. 2. Big IdeaFocus on what’sRelevant
  3. 3. Do you really want towaste this guy’s time?Give him relevant content toengage with and tools that’llhelp him reach his goals!I want pricing andall the facts upfront!Websites are just“marketing fluff”
  4. 4. Big IdeaAll networks areNOTcreated equal.
  5. 5. Here’s what a real IT pro says about hisvarious social networks…I have a Facebook account. Anything on there has probablysomething to do with my kids’ sports activities. As far as a site likeLinkedIn goes, I basically keep an online resume there. I’m notlooking for a job so its probably out of date.But, I’m in Spiceworks all day, every day. I couldn’t do my jobwithout it. “Philip MoyaTX SpiceHead(this isn’t him – this is aweeble)
  6. 6. Big IdeaSocial sharing affectsALL STAGESof the buying process!
  7. 7. This follower agrees! JSharing can take the form of things like:•  Product ratings & reviews•  Tech talk among peers•  Expert content from specialists and vendors
  8. 8. Download the on-demand video at:Want more tips?http://spice.ly/VR4QhL

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