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Made Ya Look! Webinar Slides from Spiceworks Dec. 2013
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Made Ya Look! Webinar Slides from Spiceworks Dec. 2013

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You've spent weeks creating an awesome ad and now it's launch day. But will IT buyers like it? Or – more important – will they click on it? Questions like that'll keep a tech marketer up at night. But …

You've spent weeks creating an awesome ad and now it's launch day. But will IT buyers like it? Or – more important – will they click on it? Questions like that'll keep a tech marketer up at night. But never fear: Spiceworks is here with ways to bring that extra-spicy kick to your ads.

We share:

- Best practices for your digital ad strategy
- How-to's on designing fun, eye-catching ads IT buyers love
- Traps to avoid in your ad campaigns

To watch the webinar, copy and past this link - http://pages.spiceworks.com/made-ya-look-webinar.html


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Transcript

  • 1. “When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip.’ -David Ogilvy #MadeYaLoo
  • 2. #MadeYaLoo
  • 3. #MadeYaLoo
  • 4. #MadeYaLoo
  • 5. A B #MadeYaLoo
  • 6. A B #MadeYaLoo
  • 7. #MadeYaLoo
  • 8. Read: While I clearly have no idea what this product actually does, you should definitely stop what you’re doing and go find out. #MadeYaLoo
  • 9. Read: Bla, bla, bla, bla #MadeYaLoo
  • 10. Read: We want to be safe and our product is for business so this makes sense. Plus, I’ve seen this image somewhere else and I liked it. #MadeYaLoo
  • 11. Read: Though every effort was made; I regret to inform you that your novel will not fit onto this postage stamp. #MadeYaLoo
  • 12. Read: We’re in love with ourselves and you should be to. #MadeYaLoo
  • 13. #MadeYaLoo
  • 14. #MadeYaLoo
  • 15. #MadeYaLoo
  • 16. Contests Spokesperson #MadeYaLoo
  • 17. Do – Be personal – Drive interaction/engageme nt – Solve problems, inspire – Branding for consistent feeling Don’t – Buzzwords – Marketing jargon – Stuffy corporate imagery – Too much copy – Hyperbole #MadeYaLoo
  • 18. Continue learning the best ways to engage with IT pros! Join the conversation at: http://spice.ly/SpiceworksTechMarketing #MadeYaLoo

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