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Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
Accelerate Innovation in Your Business with HP
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Accelerate Innovation in Your Business with HP

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Hear first about the new innovative technology coming from HP to help SMB IT professionals like you. See how this new technology can drive innovation in your own business, while delivering …

Hear first about the new innovative technology coming from HP to help SMB IT professionals like you. See how this new technology can drive innovation in your own business, while delivering breakthrough energy, space and cost savings.

Speaker Bio: Julian has 30 years’ experience at HP, working with HP’s channel partners and customers through various hardware product sets ranging from the initial Digital PC’s through PDPs, MicroServers and Vaxes onto HP ProLiants, where he has been working for the past 10 years overseeing Generation 1 through to the current Generation 8 models.

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  • Extra informationWORKLOADCould also be web hostingCPUDual core, hyper threaded processor, so 4 virtual cores. The processor is soldered down. We only picked the one SKU because from a work per Watt standpoint, we found it to be the best.MEMORYOur memory is an ECC SO DIMMNETWORKThe NIC is a Broadcomm 5720STORAGE The HDD use our traditional SL quick release carriersSYSTEM CONFIGSThe servers are hot plug in the chassis, meaning that servicing on server will not affect the others.Chassis are only sold full, as systemsPOWER19W is the highest power per server we have seen. Typical operating more like 12-15WOSWe have not qualified Windows on this server
  • It is important to note, that the tasking of these servers is extremely important. We are targeting applications that require relatively little processing but moderately high IO.First and foremost, the dedicated hosting market is the target for the initial server in the Moonshot solution. This server, with its dedicated HDD and memory, with no sharing of resources is an ideal dedicated hosting server for a hosting company serving SMB companies that do not want to carry their own servers and have no need for high level processing.Also, on the dedicated hosting angle, a single dedicated web server is also a potential use for this server in the dedicated hosting market.Next, simple content delivery servers that require workloads such as processing of requests for data and video servers fetching and shipping unmodified video. (workloads that require transcoding or encoding of video will be better suited by things like our AMD solution or our TI solution)Also, workloads like large distributed memory caching systems —server clusters running software such as MemcacheDAnd lastBig-data-oriented simple search systems, simple database searches on in-memory databases
  • Moonshot is processor neutral supporting any brand of processor from a large number of industry partners. Why is that important? Different partners have different skills, different strengths. A partner that specializes in DSPs can bring that capability and technology to market on the Moonshot Systems providing solutions that are tuned for the telco market or oil and gas. Another partner specializing in graphics processing can provide a solution that is optimize for gaming, video streaming and content delivery.Moonshot allows the best of the industry to compete to create best of breed solutions. With software driven server design we are able to tune the processor, balance it with the right type, speed and quantity of memory, the right IO and connection to other servers. We have a growing library of ProLiant Moonshot Servers, utilizing cutting-edge technology from HP partners. Each server will target specific IoT workloads that support emerging Web, cloud, and massive-scale environments, as well as analytics and telecommunications. Future servers are under development for big data, high-performance computing, gaming, financial services, telecommunications, genomics, facial recognition, video analysis, and more. The first HP ProLiant Moonshot Server is available today with the Intel® Atom Processor S1260. It provides effective results in a dedicated hosting environment—giving you the ability to generate greater revenue from a smaller footprint while driving down your operational costs with low-energy processors and a direct-attached disk drive.
  • As you can see, from this front view, the MS chassis is very dense in its configuration. In the bezel, you see a front panel display which indicates general health for the individual components in the chassis, as well as the general system health. At the core of the initial solution, we have 45 servers included in the configuration and a single switch and uplink pair. As we progress with various solution types, we will have up to 180 servers in the system.As for the switching, each configuration comes standard with a single switch. Initially, the only switch offered is a 45 port, 1 Gb switch paired with a 6 port, 10 Gb uplink. A second switch is available as an option. As we progress and have the 180 server configurations, there will be a 180 port switch option as well that we can pair with a 4 port, 40 Gb uplink to the network. In the future, we will have also 45 port 10 Gb switches ,and 180 port 10 Gb switches. That way, we can optimally pair the switching characteristics required with the solution being offered. Lastly, the switches can be configured as either a fully redundant network for resiliency, or as two independent networks with separate traffic.
  • Turning to the rear of the chassis, we see many of the enablers of the Moonshot architecture. First, notice a bank of 5 fan modules across the top. These fans are all dual rotor, for a total of 10 fans and around 4500W of cooling. Second, across the bottom, we have a bank of 4 power supplies. While initially, we only have the 1200W power supply for the moonshot system, in the future, we will match the proper power supply to the solution to make sure the most efficient means of powering the chassis, for your needed level of redundancy is achieved.Third, you can see the network uplinks (6 x 10Gb here, 4 x 40 Gb off to the side). As we talked about before, the uplinks are paired and matched to an appropriate switch inside the chassis.And last, we have a single point of access to the essential chassis functions and server management functions via the HP Moonshot 1500 Chassis Management module. In this module resides the logic that controls the chassis functions such as power distribution and cooling. Also, this is the single point of access for the Moonshot Chassis manager. In this, you can access the iLO functionality for all 47 devices within the box via a single connection. This single connection vastly simplifies the management network required to manage your servers at scale.
  • In the HP Moonshot System, we have arranged multiple fabrics to enhance the solutions we offer and to increase the number of varying solutions we can create. We have a network fabric, made possible by our two low latency switches which are integrated into the system. We have a storage fabric, allowing for the combination of server, compute and storage in various ways to create solutions bespoke for applications. Also, the Moonshot chassis management module allows for the management of the server to occur from a single point via a dedicated iLO lane to each module in the chassis. And last, the Moonshot architecture contains an integrated cluster fabric that allows point to point connectivity, outside of the switched network, inside the chassis.29 lanes for the four fabrics, 1 for management, 8 enet (4+4, radial to switch), 4 (2+2) storage, 16 (4 x 4) for 2D Fabric.
  • The Network fabric provides the primary external communication path. We’ve equipped the chassis with two independent slots to house two network switches. For communication within the chassis, each network switch has four communication channels to each of the 45 servers. Each channel supports 1GbE, or 10GbE interface. So, this means, in a maximum compute configuration with 4 servers @10Gb, there can be up to 1800 Gb of networking to each switch, more than likely paired with a 4x40Gb uplink (moonshot-4QSFP uplink).At launch we only have the HP Moonshot-45G Switch module paired with the HP Moonshot-6SFP uplink module. This give 60 Gb of uplink to 45 Gb of downlink, meaning that the network is undersubscribed, so any bottlenecking would occur at the 1 Gb LOM on the server, rather than in the network switch itself.Deeper: Each Network Switch supports 16 channels  of 10GbE interface to the network IO Module located in the rear of the chassis.
  • The storage fabric inside the moonshot 1500 chassis enables us to connect storage and compute cartridges in novel ways to complete solutions around targeted workloads. Initially, we only have the configuration where a single HDD is attached to the server. So, we are not taking advantage of the storage fabric. However, future designs and concepts allow us to tackle many more solutions, among those would be web front end, hadoop, data analytics and managed hosting.Deeper dive below -The Storage fabric provides the storage capability for server node cartridges that require local storage within the chassis. The initial Gemini storage fabric uses two channels per cartridge with nine nodes grouped into one cluster to create five clusters of nine nodes In our first usage of the storage, we can only use the middle row as storage cartridges .  Yielding 120 servers with 30 HDD in the solution.The storage fabric supports SAS2.0 or SATA 3.0 interface at 6Gbps speed. Current Gemini cartridges storage options include HDD or SSD devices. The cartridge storage interface format is currently SATA with SAS available in future releases. If drive slicing technology is used to combine multiple independent data streams into the same channel, the HP Storage Aggregation ASIC must be used on the node cartridge, in the storage cartridge or at both locations.  Shared Storage Fabric, or expansion, leverages HP Smart Storage to unlock unused capacity to include these capabilities:SAS/SATA lanes across baseboard give nodes access to disksCartridge cross-routing provides independent paths across cartridges for data mirroring across fault zonesMultiple nodes can ‘share’ a slice of a single drive or SSD to reduce costFuture support for single nodes ‘expanding’ to multiple drives 
  • Go through these individually and explain that HP see these requirements from many customers. From SMB to enterprise they all have the same needs now. In the past an SMB would not need many of these, for example 10 years ago an SMB could accept downtime, but now they expect 99.999 uptime. Enterprise customers have been expecting many of these for years, for example availability, scalability and performance were all expected. However more recently due to the economic climate they have been asking for efficiency and ease of management to reduce costs.Note: Do not answer these requirements by saying how 3PAR solves them. The object is the state them and get the audience to agree to as much of them as possible. Later on we will answer them.
  • Converged management and orchestrationChoreograph across servers, networks, and storageto lower OpEx and accelerate service deliveryScale-out storage software and federationNon-disruptive data growth and mobility between systems for more efficient storage building blocksStandard x86-based platformsIncrease storage performance and density with platform integration on ProLiant and BladeSystem
  • In December 2012 we are unvieling what Gartner recently called the most compelling vision and product portfolio they had ever seen from HP. Converged Storage is all about simplifying the complexity that has been created over the years by those fragmented architectures of our competition.There are several design features at the heart of the portfolio. The portfolio has Autonomic – or self-managing – storage capabilities. All of the solutions are designed to maximize capacity utilization, they are federated to enable data mobility. We are focused on maintaining an open approach where we support multiple hypervisors, compute platforms, and ISV partners.Lastly, we are designing Converged Storage solutions in such a way that they are Polymorphic which means it’s a single system that exists in several forms. We are simplifying our portfolio even more and helping organizations improve ROI with a single approach for Primary Storage and a single approach for Information Protection, Retention, and Analytics. Within these solutions we are providing multi-protocol capabilities for Object, File, and Block storage needs. Lastly we are simplifying storage by providing common data services from SMB to Enterprises and Service Providers so that there is a seamless upgrade path and data mobility from small environments to large deployments.
  • Everyone should be familiar with these four topics. These are the value prop messages from 3PAR.Enterprises with large data volumes need an efficient storage infrastructure; they will be looking to reduce hardware and associated costs substantially to keep their offering competitive. A key issue has been over-provisioning, with many sites exhibiting up to 75% unused capacity. They also need to get operations and administrative costs under control; in many cases existing teams are being stretched massively as their data farms grow. It is crucial that the data for multiple organizations can be managed securely and independently within the storage infrastructure – known as multi-tenancy. 3PAR meets all these requirements – and as we will see, this is a major understatement…They are Multi-Tenant, able to securely support huge numbers of applications and customers, concurrently. This is crucial for Service Providers, and of course is essential for critical applications, particularly in a highly virtualized environment.They are Efficient: case studies show reductions in acquisition and operational costs by up to 50%. 3PAR Thin Provisioning capabilities actually turn the rules of capacity allocation upside down! It allows users to safely allocate more storage capacity to host applications than actually purchased! 3PAR users can postpone physical disk purchases indefinitely, until the true capacity is actually required. They are Autonomic: let’s clarify what we means by Autonomic. A definition helps: autonomic is an adjective, derived from the Greek ‘auto’ = self, and ‘nomos’ = law. Hence Autonomic means self-regulating. Autonomic Storage is like breathing—you don’t even have to think about it. 3PAR simplifies, automates, and expedites storage management by handling storage provisioning, tiering, and change management autonomically—intelligently, at a sub-system level, without administrator intervention. It is this autonomic management of storage capacity that makes 3PAR so easy to manage at the human level. Customer case studies and analyst reports show increased storage management efficiency of up to 10x, or up to 90% saving in administrator costs. They are Federated, able to move data easily as business needs change. Agility is a key requirement in todays every changing businesses.
  • Everything you’d want in a next generation EVA
  • The core engine enabling the unique capabilities is the HP 3PAR StoreServ ASIC.It is enabling the high-performance real active/active clusterIt make sure that different workloads don’t consume too much resources and so not stall the whole array, a problem most midrange arrays have when facing a mix of random and sequential workloads.It does handle all the RAID calculation in HW, which the EVA did as well and is one of the reasons why both array perform really well independent of the RAID Level. Also make sure that a RAID rebuild, doesn’t consume all the CPU bandwidthAnd last but not least the most important feature the hardware integrated zero detection, which is unique in the industry and allows 3PAR customers to useThin Technologies without trade-offs (more details later).
  • Here is where you can discuss any technical specifications that you feel relevent. SAS backend, 8Gb FC with 10Gb IP, Flash are worth pointing out, along with very high performance levels. You can comment that the 7400 has been going over 300k IOPS in our labs. Note this is NOT SPC1 results, it’s best case lab numbers. We do not know what SPC1 number we will hit yet, due early 2012. Density of 7000 with SFF is impressive, fully populated 7400 fits in a single rack.Highlight that the features are the same across the range.
  • „Unified Storage“ is another topic that is currently hot in the marketWe don’t plan to copy what Netapp or EMC did as it comes with a lot of issuesThere is mid to long term plans to improve our offering, but we can already today offer a great integrated solution with StoreServ and Windows 2012/StoreEasy.Go through the bullets above and make clear that we can already address a wide part of the market and shouldn’t be shy to use this to tick the boxes in an RFP.
  • What’s NEW:New ProLiant Gen8 based platformsLower entry point with new 4-drive and 8-drive configurations4x the density with larger drive capacityFibre Channel support on new modelsLeftHand OS v10Higher performing StoreVirtual VSA for software defined storageNext generation portfolio – 3rd generation 4x30 models based on ProLiant Gen8New software – LeftHand OS version 10.0New SMB/ROBO focused models – 4130 with 4 drives, 4330 with 8 drivesFor StoreVirtual VSA – performance enhancement - Now availableNow offering Fibre Channel support on new hardware models
  • In December – the StoreVirtual Portfolio includes VSA, the New 3rd generation 4130 and 4330 models, and the 2nd generation models – P4500, P4900 and P4800HP StoreVirtual is the most versatile storage platform on the market today as it offers a Virtual Storage Appliance, ProLiant rack and BladeSystem-based hardware models. Scale from one platform to the other, create tiers, or mix and match the product models that best fit the infrastructure for management simplicity and feature consistency.
  • The midrange storage standard for virtualization
  • And HP Networking is on a roll!Did you know that our recent quarterly earnings showed that HP Networking grew 15% year over year and that HP Networking has delivered seven consecutive quarters of double-digit revenue growth?It’s unmistakable and exciting – HP is transforming the networking industry.
  • HP unveiled the FlexNetwork architecture in May, 2011.The FlexNetwork architecture enables enterprises to fully harness the power of media-rich content, virtualization, mobility and cloud computing. It’s a unified network architecture that spans across the data center, campus and branch.It’s open and uses industry standards to support full network integration.It scales on the dimensions of functionality, connectivity & capacity.It uses award-winning vulnerability solutions & research through HP VDLabs.It’s agile for increasingly virtualized applications, rich media & for public and private clouds.Reduces complexity with single pane-of-glass management for physical & virtual environments.
  • HP Networking now has an incredibly broad networking and security portfolio all the way from the edge of the network to the very core of the data center. HP also provides single-pane-of-glass management and a broad range of services for our networking customers.Last year we acquired 3COM, and truly rounded out our portfolio with the newest and most innovative networking technology in the industry. We have a robust and highly competitive networking technology with industry leading innovations.This year, we’ve introduced many new products to our family. Let me show you what some of these products look like and what we really mean by true innovation.
  • Abstraction of control and management plane:Today, control plane is on the physical switch hardwareNetwork control planeFragmented across many devicesCentralized intelligenceAttempts with management tools
  • OpenFlow Supported on (16 current platforms, 2 former):HP 3500 Series (8 models)HP 5400 Series (2 models)HP 6200 Series (1 model)HP 6600 Series (3 models, 2 former)HP 8200 Series (2 models)
  •  Virtual Application Networks is a game changer. It is one you will feel comfortable with because it is similar to server virtualization. HP Virtual Application Networks will transform the networking industry the way hypervisors transformed the server industry.The end-to-end control plane is similar to a hypervisor. And Virtual Application Networks are similar to Virtual Machines (VMs).  
  • Transcript

    1. HP Industry Standard ServersJulian KeetchProduct Management16th May 2013
    2. Intel Ivy Bridge EP / EX – late 2013Intel Haswell – 1H 2014AMD stable to 2015BladeSystem – cClass longevityRoadmap
    3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP Moonshot SystemThe world’s first software defined serverHP Confidential - NDA until 4/8/2013
    4. Introducing ideal server for dedicated hostingHP ProLiant Moonshot ServerWorkload Dedicated hostingCPU Intel® Atom Processor S1260, 2.0 GHz/2 core / 2.0GHzMemory 8GB DDR3 ECC 1333MHzNetwork Onboard NIC: Integrated dual-port 1Gb Ethernet NIC per CPUStorage 500GB or 1TB HDD or SSD, non-hot-plug, small form factorSystem configs 45 ProLiant Moonshot Servers in the HP Moonshot 1500 ChassisPower Power < 19W AC under load per cartridge, including switch & chassiscomponentsOS Canonical Ubuntu 12.04Red Hat Enterprise Linux 6.4SUSE Linux Enterprise Server 11 SP2First software definedserver based on Intel®Atom Processor S1260TMTM
    5. Maximize efficiency for light scale-out applicationsMoonshot Application SuitabilityCostsComputeIntensiveMainstreamWorkloadsLightScale-OutPower SpaceIdeal for light scale-out applications• Dedicated hosting & static webfront end• Simple content delivery• No SQL/New SQL scale-outdatabase
    6. Growing library of application-optimizedservers• Multiple partners, workload focused• Enables rapid development of serversHigh densitydynamic webDynamicwebModulardisk sharingWebacceleratorTelcoDesktop InfWeb front endDedicatedhostingMemorycachingSimplified delivery of optimized solutions withsoftware defined servers
    7. HP Moonshot 1500 Chassis front view• The essential foundation for the new style of IT45 hot-plug cartridgesCompute, Storage, orCombinationx86 , ARM, or Accelerator• Single-server = 45 servers perchassis• Quad-server =180 servers perchassis (future capability)Dual low-latencyswitches• HP Moonshot-45G SwitchModule (45 x1Gbdownlinks)
    8. HP Moonshot 1500 Chassis rear view• The essential foundation for the new style of ITRear ViewHP Common-Slot PowerSupplies5 serviceable,redundant, hot-plug fanmodulesDual Network Uplinks• HP Moonshot-6SFP UplinkModule (6 x10Gb StackableUplinks)HP Moonshot 1500 ChassisManagement module
    9. Highly flexible fabric• Supporting a range of current and future capabilitiesTraffic isolation and stacking for resiliencywith dual low-latency switchesEconomical and flexible storagewith shared storage lanesMultiple servers managed as one platformwith dedicated iLO networkIntegrated cluster fabricwith point-to-point connectivity$8 Lanes
    10. Fabric connectivity options• Traffic isolation and stacking for resiliency with dual low-latency switchesSwitch BSwitch AServers 1-45Uplink module BUplink Module ASingle servers45 portsQuad servers (future availability)180 portsSwitch BSwitch AServers 1-45Uplink module BUplink Module A
    11. • Two high-density, low-power switch modules• Low-latency switching performance• 810 1GbE ports per rack (45/switch)• 108 10GbE uplink ports per rack (6/switch)• Modular faceplate design allows for additional options in the future(10GBASE-T, 40GbE)• Dual switches provide traffic isolation or can be stacked for resiliency• Rack level stacking to simplify management domain• Designed for automated configuration and management , chassismanager integration• Layer 2, Layer 3 Routing & QoS, Management (CLI, SNMP, SFLOW).No license keysSwitch and uplinks modules
    12. Storage fabric• Economical and flexible storage with shared storage lanes$Compute +StorageStorageComputeLocal Storage Low Cost Boot & Logging Distributed Storage or RAIDCreates multiple“core to storage”for differentsolutionsVarious cartridgetypes fordifferentcombinationDrive slicing reduces the cost of a boot drive 87%Local HDD or flash storage 8-way drive slicing Storage expansion
    13. Management fabric• Multiple servers managed as one platform with dedicated iLO network• HP Moonshot 1500 Chassis Managementmodule aggregates all to a common setof management interfaces• Single Ethernet port gateway• IPMI and Serial Console for each server• True out-of-band firmware updateservices• SL-APM Rack Management spans rack ormultiple racksSC SCSCSCSCSC SCMgmt.HubSwitchingFabricManagementPortCoolingSub-systemPowerSub-systemStorageBackup orcartridgeHP Moonshot1500 ChassisManagementmoduleSC: Satellite Controller
    14. Thanks
    15. HP StorageHP NetworkingJoe HardyEnterprise Group Presales
    16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17Transforming the industry with HP ConvergedStorageModern storage architecture designed for the cloud, optimized for big dataand built on converged infrastructure.Converged management orchestrationChoreograph across servers, networks, and storageScale-out and federated softwareNon-disruptive data growth and mobilityStandard x86-based platformsIncrease storage performance and densityMobile, Social,Big Data & Cloud
    17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18HP Converged Storage is designed for the futureHP Converged Storage System Vision:Polymorphic SimplicityAdj. Existence in several forms, shapes, & sizes• Primary storage system architecture• Retention & protection architecture• Set of data services low-to-high• Approach to block, object and file• Architecture for both HDD and SDD/FlashHighEndEntry1Block | Object | FileHDD  Flash
    18. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19Ready to help wherever you are in the journeyOPTIMIZETraditional ITBUILDWhat’s NextACCELERATETime to ResultsCONVERGEDSTORAGECONVERGED SYSTEMS& SERVICESESTABLISHEDPLATFORMSMSA | EVA | XP | Tape 3PAR StoreServ | StoreVirtualStoreOnce | StoreAll
    19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP 3PAR StoreServLeading tier 1 storagein the high-end• 3 of the top 4Global ManagedHosting Vendors1• Over 1200new customers1. 451 Research - Market Monitor, 2012
    20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21The only storage architecture you’ll ever needHP 3PAR StoreServ StorageBuilt for virtualization and the cloudHP 3PAR StoreServ10800HP 3PAR StoreServ10400HP 3PAR StoreServ7400HP 3PAR StoreServ7200NewNewEnhancedEnhanced•As compared to your legacy storage array. See HP’s Get Thin Guarantee http://www.hp.com/storage/getthin and Get Virtual Guarantee http://www.hp.com/storage/getvirtual programs for moreAutonomic: Reduce time spent managing storage by90%• System responds effortlessly and instantly to new workloaddemandsMulti-tenant: Double VM density per server –Guaranteed *• Bulletproof tier-1 resilience for massive consolidation ofunpredictable mixed workloadsEfficient: Reduce capacity requirements by 50% -Guaranteed *• Hardware enabled thin technologies and tiering for high efficiencywithout tradeoffs.Federated: Non-disruptive data mobility betweensystems• HP Peer Motion for easy refresh and data servicesmanagement across multiple arrays
    21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22Everything you’d wantin a next generation EVAA pain free and risk free evolution that takesthe best of EVA into the future of storageEVA DNA• Smart Start• Online Import from EVA to3PARdirectly from EVA CommandView
    22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23Traditional Modular StorageLegacy vs. HP 3PAR Hardware ArchitectureCost-efficient usually active-passive dual-controllerdesign limited in scalability and resiliency.Cost-effective, scalable, resilient, meshed, active-active architecture. Meets new requirements forefficiency, multi-tenancy and autonomicmanagement.Host ConnectivityTraditional Monolithic StorageScalable, resilient and active-active but costly.Might not meet multi-tenant requirements efficientlyDisk ConnectivityDistributedControllers&FunctionsHost PortsDataCacheDisk PortsHP 3PAR Architecture
    23. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26File & Block with HP 3PAR StoreServ andStoreEasyCommon Addressable Pool of Storage• File and block services available from the SAME efficient storageinfrastructure to allow most flexibility• Repurposed on demand to the appropriate services as your businessevolves• Efficient storage utilization with 3PAR Thin Reclamation and fullyintegrated File DeDuplication for Windows• Encrypt file data from the client down to drive on the 3PAR array withSMB 3.0 and Bit-Locker.Converged Management via Windows ServerManager• Enables you to access, manage and monitor file and block servicesthrough a single dynamic management interface√ Thin Technologies√ De-Duplication√ Encryption√ Integrated Management√ Integrated High Availability√ Common Pool for File & Block
    24. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP StoreVirtual StorageVersatile software definedstorage – any way youwant it.
    25. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29Software Defined Storage. Built for virtualization.HP StoreVirtualSimple: Simple management for virtualizationCommon management, all-inclusive licensing, and integrationinto hypervisor management tools.Scalable: Grow without disruptionLinear scale-out of performance, capacity, and networkbandwidth for spinning disk and solid-state.Highly Available: Keep your applications runningProven 5 9’s availability and unique multi-site clustering fortransparent failover and simple disaster recovery.Versatile: delivered as a VSA or natively on x86rack/bladeNew 4000 Series HW• Lower Entry: 4130• 4x Density: 4330,4730• Fibre Channel supportNew for VSA SW:• 2X performance onVSA w/ two virtualCPUs
    26. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30HP StoreVirtual – the versatile platformWhatever the environment – there’s a StoreVirtual platform that fitsScale from VSA to BladeSystemas the business growsor use a combination of StoreVirtualplatforms – same features, samemanagementTurn any server into avirtual arrayStorage for aconvergedinfrastructureHP StoreVirtual4630HP StoreVirtualVSAConsolidate storage onperformanceor capacity optimized tiersHP StoreVirtual4130, 4330, 4530, 4730, 4900
    27. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP StoreOnce BackupLeading performanceand efficiency fromSMBs to ServiceProviders
    28. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.32HP Confidential until Dec 4th, 2012Entry-level Mid-range Enterprise2620 Series4210Series4220Series4420Series4430SeriesB62002.5TB’s usable4 to 9TB’susable withupgrade8 to 18TB’susable withupgradeScalable to38TB’s usableScalable to76TB’s usableScalable to512TB’s usableData Protector7HP StoreOnce portfolioGreater scalability, more flexibility
    29. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP StoreSystemThe best of HP ConvergedStorage in one package 3PAR StoreServ3PAR File ServicesStoreOnce
    30. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.34HP StoreSystem ConfigurationHP 3PAR StoreServ Storage• HP StoreServ 7200 2-node with 10.8 TB of Raw OnlineStorageHP 3PAR StoreServ File Services• Dual StoreEasy 3830 Gateways for File StorageHP 3PAR Software• OS Suite• Replication Suite• Data Optimization Suite• Reporting Suite• Security Suite• VMware SuiteHP StoreOnce Backup• StoreOnce 4220 with 12.0 TB of Raw Backup Storage
    31. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.35The next era of storageis here todayHP Converged Storage deliversPolymorphic Simplicity for higherReturn on Information:More value for better decisionsReturn on Infrastructure:Lower costs and boost agilityReturn on Individuals:Save time and reduce complexity
    32. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.36HP IS TRANSFORMINGTHE NETWORKINGINDUSTRY
    33. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.37Architectural Leadership with FlexNetworkOpen Scalable Secure Agile ConsistentFlexFabric FlexCampus FlexBranchFlexManagementFlexNetwork ArchitectureFlexManagementConverges NetworkManagement &OrchestrationFlexFabric FlexCampus FlexBranchConverges and securesdata center network,compute, and storage inthe physical and virtualworldsConverges wired andwireless networks todeliver secure identity-based accessConverges networkfunctionality, securityand services forsimplicity
    34. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.38Leadership from edge to the data center coreHP NetworkingFlexManagement • Network Node Manager• Operations Automationand Orchestration• Operations Center• Intelligent Management CenterFlexFabricCOREROUTING AGGREGATION EDGE/SERVER ACCESS SECURITYFlexBranchSWITCHING WIRELESS SECURITYROUTINGFlexCampusCOREROUTING AGGREGATION EDGE SECURITYWIRELESS
    35. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.39Delivering FlexFabricFlexFabric • Simplifies with 2-tier fabric architecture• Performs 80% better for vMotion• Recovers 500x times faster5900 10GbE ToR5830 GbE ToR12500 4-Chassis IRFIRF
    36. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.40What is OpenFlow?Protocol for direct access toswitch forwarding plane• Controller or control software usesOpenFlow protocol to provideprogrammable interface to switches &routers• Open standard defined by the OpenNetworking Foundation (ONF)FirewallIPSEdgeSwitchesEdgeSwitchesControllerWirelessAPsNet AppsCoreSwitchAggSwitchesCoreSwitches
    37. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.41Commercial Availability of OpenFlowFirst Tier-one Networking vendor with commercialOpenFlow• Broadest fixed & modular switch portfolio supportingOpenFlow• Largest install base now supporting OpenFlow• +5 years of OpenFlow development experience• Fully supported by HP, enterprise ready• No special licensing required• Available for download now
    38. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.42New Operating Model Delivers Agility Needed for CloudProgrammable Virtual Network Tuned to theAppServer CPUsVM VM VM VMHypervisorFlexManagementFlexNetwork ArchitectureEnd-to-End Control PlaneVirtual Application Network Virtual Application Network Virtual Application Network Virtual Application NetworkFlexFabric FlexBranchFlexCampusCoreRouting Access CoreRouting Access Routing Switching Wireless
    39. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.43TRANSFORMINGThe Way You Do Networking
    40. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.Thank You

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