With having Mobile First strategy, we are in a process of developing adaptive, future-friendly and sites to give maximum usability experience to empower our customers to access the web in the most convenient manner at their phones. Various studies have shown nearly 75% users leave your website, just because they get difficult to access it through their phone & most of them never return back. As Smartphone is being the most important tool for decision making process, so it is important to allow your company/product/services to be visible in the most effective manner.

1. Best Mobile Optimized
Website
Do We Need a #MobileFirst Strategy & Should Invest
in Apps?

2. ADIDAS IS A GLOBAL LEADER IN
FOOTWEAR INDUSTRY, WITH HAVING
A PROPER MOBILE OPTIMIZED
WEBSITE THE RESULTS ARE
•680% INCREMENTAL INCREASE IN ROI
•20% conversion rate from mobile store
locator to in-store visits

3. VirginAustralia Sony

4. JAEGER AUDI USA

5. ETSY MAILCHIMP

6. Key Observations
•Great Mobile Website has same look and feel as
native apps!
•The most important factor is user experience.
•Localized information.
•Prioritized user action
•Speedy……

7. Why We Need a Mobile First Strategy?

8. Technology acts as enabler, it is not Goal!
95.5
40.4
15.8
32.0
9.8
0
10
20
30
40
50
60
70
80
90
100
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
Per100inhabitants
Global ICT developments, 2001-2014
Mobile-cellular telephone subscriptions
Individuals using the Internet
Fixed-telephone subscriptions
Active mobile-broadband subscriptions
Fixed (wired)-broadband subscriptions
Note: * Estimate
Source: ITU World Telecommunication /ICT Indicators database

9. Decision Makers Rely on Mobile Devices
•72% Executives use Smartphone & 86% use
their tablet for product or services research
•92% Decision Makers use Smartphone for
Information Retrieval
•78% Feel comfortable transacting on a
mobile

10. What Consumers are doing on Mobile
0
10
20
30
40
50
60
70
80
90
100
Access content/info Internet Access Check Mail Litsen Music Play Game Download and use
Apps
Make Purchase Read Books
99.5
63.1 62.1
49.2
46
41.7
15 15
How People use Mobile

11. Key Issues
•Consumer makes fewer spontaneous purchase
decisions
•Average Mobile web user consumes 6 Hour/Day
on different media
•Consumer Expect seamless communication &
information
•Multichannel Marketing is key of acquiring new
business.

12. Do you think?
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