Any marketing endeavour start with and should start with understanding how your buyers actually come to buy the services or products that you are trying to market. This process a buyer goes through from needing something and ultimately making the purchase is called the “Buyer’s Journey” and it is one of the fundamental pillars of our Brand Immersion Marketing™ methodology. Read full article at http://www.spellbrand.com/buyers-journey

1. INCREASE SALES!
BY UNDERSTANDING YOUR BUYER’S JOURNEY
cc: rafael-castillo - https://www.flickr.com/photos/7972895@N02

2. This process a buyer goes
through from needing
something and ultimately
making the purchase is called
the “Buyer’s Journey”
cc: danielfoster437 - https://www.flickr.com/photos/17423713@N03

3. Let us take the case of a
traveller wanting to take
amazing photos during
his/her travels and the need
for a good digital camera
cc: citirecruitment - https://www.flickr.com/photos/125303894@N06

4. cc: Werner Kunz - https://www.flickr.com/photos/35375520@N07
To go from realizing this NEED
to making a purchase is called
The Buyers Journey

5. STAGE #1:
THE AWARENESS STAGE
cc: lanuiop - https://www.flickr.com/photos/21253420@N00

6. Realize and express symptoms
of a potential problem or
opportunity.
“I Need a handy but high quality
camera for travel adventures.”
cc: Garrett Gill - https://www.flickr.com/photos/45952082@N03

7. During the awareness stage,
buyers usually read editorial
content (blogs, articles),
educational content (blogs),
e-guides and ebooks, expert
content and white papers
cc: sean dreilinger - https://www.flickr.com/photos/43927576@N00

8. STAGE #2:
THE CONSIDERATION STAGE
cc: @boetter - https://www.flickr.com/photos/47854931@N00

9. Research and understand all of
the available
approaches/methods to solving
their defined problem or
opportunity
“There are many different point
and shoot cameras that will suit
my needs.”cc: stevelyon - https://www.flickr.com/photos/15779944@N00

10. STAGE #3:
THE DECISION STAGE
cc: Peter Ras - https://www.flickr.com/photos/48395185@N03

11. Research support documents, data,
benchmarks or endorsements to
make or recommend a final decision
“I start comparing cameras in
similar categories with different
brands such as Canon, Sony, Lumix,
Olympus and so on…”
cc: Daniel Y. Go - https://www.flickr.com/photos/84172943@N00

12. Hopefully, by now you
appreciate the importance of the
buyer's journey and how it helps
you generate content that is
appropriate to the each stage
and how it fits the psychology of
the buyer in that stage
cc: moriza - https://www.flickr.com/photos/44373968@N00

13. Remember, Brand Immersion
Marketing is all about the pull
of inbound marketing and not
about the push and interruption
of the traditional marketing
methods
cc: Robert S. Donovan - https://www.flickr.com/photos/10687935@N04

14. Want to learn more?
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15. Click here
cc: kaizen.nguyễn - https://www.flickr.com/photos/88728129@N08