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Healthcare Pr 360

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SpectrumScience

The landscape for effectively communicating in the healthcare arena has seen significant changes. As one of the nation's leading independent healthcare communications firms, this is our take on what the landscape looks like now.

Health & MedicineNews & PoliticsBusiness
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Healthcare PR: A 360 ° View The Changing Communications Atmosphere…
Covered Topics ,[object Object],[object Object],[object Object]
Today’s Health Communications Atmosphere: A Changing World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mass Communications Channels Losing Power Landscape changing with advent of satellite radio 77% spend “a lot of time” reading health and medicine stories Local, health news still popular BUT Explosion in new comm. vehicles such as blogs, texting, social networks, etc. Local TV News Down 30% Regular viewership is 54% Nightly Network News Down 53% Regular viewership is 28% Regular listenership is 36% Radio Down 23% Regular readership is 40% Papers Down 31%
Social Media Use Climbing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Empowering Health Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Also Empowering Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s a Media Convergence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integration: All the Variety of Main Street Right at Your Fingertips
Targeted Messaging/Audience Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Communications ,[object Object],[object Object]
Tapping Into Online Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wiki: Encyclopedia for the Common Man ,[object Object],[object Object],[object Object],[object Object]
Look Who’s Talking: “ME” Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technorati now tracks more than 112.8 million blogs and 250 million pieces of tagged social media.
Blurring the Lines Between Local/National News ,[object Object],+ allows “ ME” media to join mass media. Really Simple Syndication is a inexpensive file format that also allows syndication of Web content from sources like blogs, newsfeeds, and podcast subscribers.
Catered Content: Podcasts ,[object Object],[object Object],[object Object],[object Object],Market trend Podcast audience expected to climb from 840,000 in 2005 to 56 million by 2010
Lights. Camera. Broadband. ,[object Object],Market trend The number of broadband households is expected to grow from 13 million (2005) to nearly 131 million by 2010.
How we Leverage Broadband Video Content ,[object Object],[object Object],[object Object]
Strong Stakeholder Relations Earn Enhanced Reputation
Reputation: It’s All About Relationships Branded Web Site News Article on Research YOUR BRAND or HEALTH ISSUE Unbranded Online Community Branded Event Word of Mouth Doctor’s Office Materials Patient Profile News Story Conversation with HCP
Creating Touchpoints to Create a Preference ,[object Object],[object Object],[object Object]
Consistent, Reflective Programming will Resonate ,[object Object],[object Object],[object Object],[object Object],[object Object]
All PR is Local
The Basics Still Work: Not Much Pixie Dust in Today’s PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Meet Spectrum: One of the Nation’s Top Healthcare Communications Firms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPECTRUM SCIENCE COMMUNICATIONS 2000 K STREET NW SECOND FLOOR WASHINGTON, DC 20006-1890 T 202 955 6222 SPECTRUMSCIENCE.COM

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Healthcare Pr 360

  • 1. Healthcare PR: A 360 ° View The Changing Communications Atmosphere…
  • 2.
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  • 4. Mass Communications Channels Losing Power Landscape changing with advent of satellite radio 77% spend “a lot of time” reading health and medicine stories Local, health news still popular BUT Explosion in new comm. vehicles such as blogs, texting, social networks, etc. Local TV News Down 30% Regular viewership is 54% Nightly Network News Down 53% Regular viewership is 28% Regular listenership is 36% Radio Down 23% Regular readership is 40% Papers Down 31%
  • 5.
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  • 8.
  • 9. Integration: All the Variety of Main Street Right at Your Fingertips
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Strong Stakeholder Relations Earn Enhanced Reputation
  • 20. Reputation: It’s All About Relationships Branded Web Site News Article on Research YOUR BRAND or HEALTH ISSUE Unbranded Online Community Branded Event Word of Mouth Doctor’s Office Materials Patient Profile News Story Conversation with HCP
  • 21.
  • 22.
  • 23. All PR is Local
  • 24.
  • 25.
  • 26. SPECTRUM SCIENCE COMMUNICATIONS 2000 K STREET NW SECOND FLOOR WASHINGTON, DC 20006-1890 T 202 955 6222 SPECTRUMSCIENCE.COM