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LinkedIn 4 Business

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DEscription of how to use LinkedIn to build your personal brand, as well as how companies can leverage additional capabilities within LinkedIn to find and maintain relationships with customers.

DEscription of how to use LinkedIn to build your personal brand, as well as how companies can leverage additional capabilities within LinkedIn to find and maintain relationships with customers.

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  • As a job searcher, we all know how valuable it is to build and develop your network <br /> <br /> Purpose is to get everyone on the same page on capabilities and features to help your job search or just stay connected to your network <br /> <br /> Both demo and a reference document <br /> <br /> How to set up as well as some advanced features <br /> <br /> I am not an expert&#x2026;.just a job searching using all the available tools at my disposal. <br /> <br /> I am also not a LinkedIn presenter. I constructed this to help out some fellow job seekers and as such have been asked to present it today
  • As a job searcher, we all know how valuable it is to build and develop your network <br /> <br /> Purpose is to get everyone on the same page on capabilities and features to help your job search or just stay connected to your network <br /> <br /> Both demo and a reference document <br /> <br /> How to set up as well as some advanced features <br /> <br /> I am not an expert&#x2026;.just a job searching using all the available tools at my disposal. <br /> <br /> I am also not a LinkedIn presenter. I constructed this to help out some fellow job seekers and as such have been asked to present it today
  • Social media is like teen sex.Everyone wants to do it. Nobody knows how.When it&#x2019;s finally done there is surprise it&#x2019;s not better. Avinash Kaushik, Analytics Evangelist, Google <br /> <br /> <br /> http://www.flickr.com/photos/toymaster/1440280630/
  • Officially, social media is &#x201C;an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.&#x201D; <br /> http://www.wikipedia.org
  • It&#x2019;s also a fancy way to describe the zillions of conversations people are having online 24/7.http://www.flickr.com/photos/11739182@N03/1263985679/ <br /> Kris Hoet
  • BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
  • BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION <br /> VISIT SOCIAL NETWORKS.
  • BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY&#x2014;AHEAD OF PERSONAL EMAIL.
  • Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time.
  • Because social media is democratizing communications. Big time.
  • BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.
  • 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008
  • Believe it or not, that doesn&#x2019;t mean that 93% of social media users think companies should treat social media as yet another channel for broadcasting bullsh*t.
  • 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers
  • YOU SEE, IT&#x2019;S SUPPOSED TO BE A DIALOGUE, <br /> NOT A MONOLOGUE.
  • Millions of people are creating content for the social Web. <br /> <br /> Your competitors are already there. <br /> Your customers have been there for a long time. If your business isn&apos;t putting itself out there, it ought to be.&#x201D; Archie McPhee Seattle <br /> http://www.flickr.com/photos/archiemcphee/2981682025/
  • Classmates.com started in 1995 <br /> <br /> LinkedIn has positioned itself to be the social networking site for business connections to promote services, help build professional connections, and assist job seekers and recruiters. While My Space and Facebook have been compared to a Friday night at the bar of a cocktail hour in meeting people, LinkedIn has been compared to the business professional group breakfast meeting.
  • It is said that MySpace is the Frat party kegger, Facebook is the picnic with family and friends while LinkedIN is the Breakfast networking meeting. <br /> <br /> It&#x2019;s all about another way to Network & Connect!! <br /> <br /> http://www.flickr.com/photos/eye2eye/50892860/
  • Tripled in size since early 2007 <br /> <br /> By found by former colleagues, customers, clients, and partners. <br /> Be found for business opportunities <br /> Be found by recruiters <br /> Find potential clients, service providers, subject experts, and partners who come recommended <br /> Search for great jobs <br /> Discover inside connections that can help you land jobs and close deals <br /> Post and distribute job listings <br /> Find high-quality passive candidates <br /> Get introduced to other professionals through the people you know
  • Its all about the second degree!! Talk about the numbers <br /> <br /> A virtual professional networking tool driven through users&#x2019; trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads. <br /> Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory) <br /> Everyone has their own philosophy about building their network on LinkedIn <br /> Very similar to traditional &#x201C;networking&#x201D; in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer. <br /> <br /> Much like traditional networking, you get out what you put in.
  • Its all about the second degree!! Talk about the numbers <br /> <br /> A virtual professional networking tool driven through users&#x2019; trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads. <br /> Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory) <br /> Everyone has their own philosophy about building their network on LinkedIn <br /> Very similar to traditional &#x201C;networking&#x201D; in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer. <br /> <br /> Much like traditional networking, you get out what you put in.
  • Its all about the second degree!! Talk about the numbers <br /> <br /> A virtual professional networking tool driven through users&#x2019; trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads. <br /> Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory) <br /> Everyone has their own philosophy about building their network on LinkedIn <br /> Very similar to traditional &#x201C;networking&#x201D; in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer. <br /> <br /> Much like traditional networking, you get out what you put in.
  • Also can show: <br /> <br /> Interests <br /> Groups and associations you belong to <br /> Great stuff about you that doesn&#x2019;t fit on a two page resume
  • Major part of your online brand: What you do, the value you deliver, and the audience that you serve <br /> <br /> Major components of your profile <br /> Summary <br /> Employment (past and present) <br /> Education <br /> Industry <br /> Connections <br /> Recommendations <br /> Groups <br /> How to contact <br /> <br /> You dictate what gets shown to your &#x201C;public profile&#x201D; <br /> <br /> Icons: <br /> Print <br /> PDF <br /> Bookmark <br /> <br /> What makes your profile complete? <br /> Your current position <br /> Two past positions <br /> Your education <br /> Your profile summary <br /> A profile photo <br /> Your specialties <br /> At least three recommendations <br /> <br /> Photo or not? <br /> A photo puts a friendly human behind a name and job title. <br /> A photo adds warmth and color to an otherwise neutral box. <br /> A photo delivers the message that you are putting yourself out there, not standing back in the shadows. <br /> A photo demonstrates confidence that you feel good about yourself
  • Home Page: <br /> Inbox <br /> Network Updates <br /> New Members <br /> People you may know <br /> Profile Views*** <br /> Answers <br /> Jobs
  • Can search by person, company, industry, keyword <br /> <br /> Will show names of people who are 1-2-3 <br /> <br /> Will show job title of those further out
  • Goal is to build your network <br /> <br /> To build your network have to search out people that are already members and &#x201C;get connected&#x201D; <br /> <br /> Connection can be thru school, professional associations, friends. <br /> <br /> My philosophy is that I must be ble to describe this individuals qualities and/or talents to someone who wants to meet them.
  • You can view anyone&#x2019;s contact list who is in YOUR contact list <br /> <br /> Number shows number of connections they have <br /> Circle shows it is new
  • Going outside your immediate network
  • In this case, you could use mutual contact as a referal
  • User can decide whether or not to make contact&#x2026;.but you are introduced by a trusted contact <br /> <br /> Use Inmail if more than three degrees away.
  • Art, Creative and Media <br /> Consulting <br /> Employment Services <br /> Financial & Legal Services <br /> Health & Medical <br /> Home & Garden <br /> Other Professional Services
  • Groups are like minded individual where you share a common interest, expertise, or history
  • Can communicate with all of the group <br /> <br /> Often, can interact directly with people that are in the same groups as you
  • Recruiters read the profiles <br /> <br /> Recruiter read recommendations <br /> <br /> See who else this person is connected to
  • Info about poster <br /> <br /> Info about your network and who you know at the hiring company
  • You get points for &#x201C;expertise&#x201D; <br /> <br /> More points you earn the higher you will appear in a list of &#x201C;experts&#x201D; and your notoriety also appears on your profile.
  • Also mention grabber tool
  • Also mention grabber tool
  • Also mention grabber tool
  • Dashboard is divided into the following five sections: <br /> Keep-In-Touch Reminders display potentially important contacts with whom you have not exchanged email in the past two months. <br /> Contacts to Invite shows contacts from your email that are not connected to you on LinkedIn. <br /> Contact Updates <br /> Needs a Reply? displays recently received emails that may require a reply. <br /> Needs Follow-Up? displays sent emails for which you have not yet received a reply.

LinkedIn 4 Business LinkedIn 4 Business Presentation Transcript

  • Get LinkedIn……
  • Get LinkedIn…… Or Be Left Out! LinkedIn4Biz Bob Coppenhaver
  • Left out of LinkedIn?
  • What is Social Media? Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. - Wikipedia 2007
  • photo by Zellaby on flickr.com
  • Officially, though, social media is not like teen sex. * * Phew!
  • “technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org
  • photo by Kris Hoet on flickr.com
  • REASON #1 Forrester, The Growth Of Social Technology Adoption, 2008
  • REASON #2 Nielsen, Global Faces & Networked Places, 2009
  • REASON #3 Nielsen, Global Faces & Networked Places, 2009 photo by Bruno Girinon flickr.com
  • REASON #4
  • REASON #5 “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
  • REASON #6
  • Is it a Fad or Revolution?
  • But wait, there’s more.
  • Cone, Business in Social Media Study, September 2008
  • “ For companies, resistance to social media is futile. BusinessWeek, February 19, 2009 photo by Archie McPhee Seattle on flickr.com
  • Social media tools o Social Networks o News & Bookmarking o Blogs o Microblogging o Video Sharing o Photo Sharing o Message boards o Wikis o Virtual Reality o Social Gaming o Related: o Podcasts o Real Simple Syndication (RSS) o Social Media Press Release
  • Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
  • Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
  • photo by eye2eye on flickr.com Networking .
  • LinkedIn LinkedIn is an online network of more than 20 30 35 38 45 million experienced professionals from around the world, representing 150 industries.  Average individual salary is $109,000 Through LinkedIn you can:  By found  by former colleagues, customers, clients, and partners.  for business opportunities  by recruiters  Find  potential clients, service providers, subject experts, and partners who come recommended  Search for great jobs  Discover inside connections that can help you land jobs and close deals  Get introduced to other professionals through the people you know Bob Coppenhaver – Strategic Marketing & Product Management
  • Trusted Contacts Job Candidates Industry Experts Business Partners Job Leads
  • Trusted Power of the Network Contacts Job Candidates Industry Experts Business Partners Job Leads
  • Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Job Leads
  • Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Census - Cleveland: 478K NE Ohio: 2.25M Job Leads
  • What can I use LinkedIn for??
  • As an individual, what are the key things I can use LinkedIn for? Developing your “Brand” More than just an online resume Share information with others Automatic update on their “home page” Find Referrals into a Company Company Research People in your network Join Groups / Create Groups Stay in touch with your network in real-time! Bob Coppenhaver – Strategic Marketing & Product Management
  • This is THEIR Brand….
  • This is THEIR Brand…. What is YOUR Brand?
  • Building your Network  Complete your profile  Photo, nickname or maiden name, summary, websites, interests, accomplishments  Change from default link to your “name”  Find Connections  Colleges  Work  Clients &Customer Contacts  Business Partners  Professional Contacts / Organizations  People in your address book  Make recommendations and ask for recommendations  Join Groups  Ask questions and provide answers  Publicize your LinkedIn profile  Email signatures  Business cards  Websites Bob Coppenhaver – Strategic Marketing & Product Management
  • Online Profile Profile http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_pro Bob Coppenhaver – Strategic Marketing & Product Management
  • ExecuFolio
  • Home Page Home Page Bob Coppenhaver – Strategic Marketing & Product Management
  • How to Find Connections Bob Coppenhaver – Strategic Marketing & Product Management
  • Inviting a Colleague to Connect  Locate the right profile  Click to add to your network  Choose how you know him/her  Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message  Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
  • Connections Bob Coppenhaver – Strategic Marketing & Product Management
  • Making Wider Connections Search your past Search your network’s connections Keep track of what connections your connections are making Ask for introductions through your network Groups Inmail Bob Coppenhaver – Strategic Marketing & Product Management
  • Find Contacts You Already Know Bob Coppenhaver – Strategic Marketing & Product Management
  • Expanding Your Network (use if they’re not already in LinkedIn) Bob Coppenhaver – Strategic Marketing & Product Management
  • What if I want to meet someone new? Bob Coppenhaver – Strategic Marketing & Product Management
  • Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management
  •  Can use for 2nd & 3rd Degree Connections  Inmail for others Bob Coppenhaver – Strategic Marketing & Product Management
  • Contacts Translate into Leads  Why is this a better way to make contact? You are introduced by your trusted connection  What happens when the recipient receives the request? The recipient decides whether or not to make contact  How do I find leads? You find professionals who match your search criteria You see whether or not the other user is open to further networking and possible other connection Bob Coppenhaver – Strategic Marketing & Product Management
  • LinkedIn and Recommendations Look for (and give) Endorsements • Builds credibility • Provides insight into experience / character
  • Ask for Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
  • Manage Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
  • Why do I care?
  • Service Providers
  • Groups Bob Coppenhaver – Strategic Marketing & Product Management
  • Groups Bob Coppenhaver – Strategic Marketing & Product Management
  • Other Capabilities
  • About LinkedIn Jobs  LinkedIn Jobs  First and only tool that combines the convenience and speed of online job listings  Monster, Hotjobs, Careerbuilder, Vault, etc.  Proven effectiveness of hiring through referrals  Search over 4 million job opportunities  Recruiter are started to use….not just for posting.  Using to find candidates – active and passive Same SICs, same orgs, same job descriptions  Checking Profile  Checking History  Checking Referrals Bob Coppenhaver – Strategic Marketing & Product Management
  • LinkedIn Jobs
  • Job Search Bob Coppenhaver – Strategic Marketing & Product Management
  • Advanced Job Search Bob Coppenhaver – Strategic Marketing & Product Management
  • Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
  • Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
  • Reference Check for Potential Employees
  • Talent Advantage
  • Company Information http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000: Bob Coppenhaver – Strategic Marketing & Product Management
  • Tactics for Finding/Retaining Customers  Discover information about people in an organization  Identify the right people in an organization  Pre-meeting research  Maintain relationships  Get recommendations (!!)  Receive introductions or referrals  Discover relationships between your customers and other departments in the same Company  Discover relationships between your customers and other suppliers (or competitors)  Branding  Word of Mouth Publicity (see above)  Getting notifications when someone changes jobs Can you be a supplier to the new organization? Introduction to replacement  Finding Groups that benefit your goals or better Create a Group!  Pick up Trends in the Marketplace via Groups  Position Yourself as an Expert
  • Tactics for Finding/Retaining Suppliers & Partners  Identify the right people in an organization  Discover information about people in an organization  Maintain relationships  Get recommendations (!!)  Receive introductions or referrals  Discover relationships between your contacts and other supplier  Branding  Word of Mouth Publicity (see above)  Getting notifications when someone changes jobs Can you be a partner or supplier to the new organization?  Finding Groups that benefit your goals  Pick up Trends in the Marketplace via Groups  Position Yourself as an Expert
  • Answers Bob Coppenhaver – Strategic Marketing & Product Management
  • Applications Bob Coppenhaver – Strategic Marketing & Product Management
  • Polls
  • Market Watch (Company Buzz)
  • Events
  • Account Types Personal Account - Free  5 Introductions open at a time.  Can receive unlimited InMail messages.  3 Saved Searches with weekly alerts.  Can view 100 results per search before upgrade is needed. Business Account - US$24.95/month or get two months free and pay US$249.50/year  Can send 3 InMails per month, with a seven-day response guarantee.  Unused InMail credits roll over each month, up to a maximum of nine.  5 Saved Searches with weekly alerts.  15 Introductions open at a time.  Can view 300 results per search before upgrade is needed.  Unlimited one-click reference searches.  OpenLink Network membership.  Unlimited OpenLink messages.  Unlimited Reference Searches.  1 business day customer service.
  • Business Plus - US$49.95/month or get two months free and pay US$499.50/year  Can send 10 InMails per month, with a seven-day response guarantee.  Unused InMail credits roll over each month, up to a maximum of 30.  7 Saved Searches with weekly alerts.  25 Introductions open at a time.  Can view 500 results per search before upgrade is needed.  Unlimited one-click reference searches.  OpenLink Network membership  Unlimited OpenLink messages.  Unlimited Reference Searches.  1 business day customer service. Pro - US$499.95/month or get two months free and pay US$4999.50/year  Can send 50 InMails per month, with a seven-day response guarantee.  Unused InMail credits roll over each month, up to a maximum of 150.  10 Saved Searches with daily alerts.  40 Introductions open at a time.  Can view 700 results per search.  Unlimited one-click reference searches.  OpenLink Network membership  Unlimited OpenLink messages.
  • Summary - How to Maximize LinkedIn Consider this as part of your job search and business networking tasks Personalize your profile Consider connecting to clients or co-workers Use LinkedIn to do your pre-meeting homework Company, Interviewers Get recommendations from former clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation Bob Coppenhaver – Strategic Marketing & Product Management
  • Power tools & Suggestions Backdoor into LinkedIn through Google  site:linkedin.com "search string" and (location) –directory  Example: site:linkedin.com “Eaton" and (OH) –directory  This will return all users with ‘Eaton’ in their profile who work in OH  Example: site:linkedin.com “Eaton" “Marketing” and (Cleveland) –directory  This will return all users with ‘Eaton’ in their profile who work in Marketing in Cleveland Use Google Keyword Tool to suggest alternate words Use HelloTxt if you are on LinkedIn, Facebook, Twitter… Use TinyURL Download LinkedIn Browser Toolbar Download LinkedIn Dashboard for Outlook  Email profile, address grab, reminders, etc… http://www.linkedin.com/static?key=tools Xobni Bob Coppenhaver – Strategic Marketing & Product Management
  • LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
  • LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
  • LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
  • LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
  • Xobni
  • Xobni
  • Thank you Additional credit to: Socialnomics - Erik Qualman “What is Social Media?” - Marta Kagan Bob Coppenhaver – Strategic Marketing & Product Management