Get LinkedIn……
Get LinkedIn……
 Or Be Left Out!
            LinkedIn4Biz
        Bob Coppenhaver
Left out of LinkedIn?
What is Social Media?

Social media describes the online technologies and practices that people use
  to share opinions, i...
photo by Zellaby on flickr.com
Officially, though, social media
is not like teen sex.
                    *



* Phew!
“technology,
social interaction,
and the construction
of words, pictures, videos, and audio.”
http://www.wikipedia.org
photo by Kris Hoet on flickr.com
REASON #1




            Forrester, The Growth Of Social Technology Adoption, 2008
REASON #2   Nielsen, Global Faces & Networked Places, 2009
REASON #3
                                   Nielsen, Global Faces & Networked Places, 2009




photo by Bruno Girinon flic...
REASON #4
REASON #5



      “
             Technology is shifting the power away
                   from the editors, the publisher...
REASON #6
Is it a Fad or Revolution?
But
wait,
there’s
more.
Cone, Business in Social Media Study, September 2008
“
                                              For companies,
                                              resistance to...
Social media tools
o   Social Networks
o   News & Bookmarking
o   Blogs
o   Microblogging
o   Video Sharing
o   Photo Shar...
Social Networking




Bob Coppenhaver – Strategic Marketing & Product Management
Social Networking




Bob Coppenhaver – Strategic Marketing & Product Management
photo by eye2eye on flickr.com




                                Networking
.
LinkedIn
LinkedIn is an online network of more than 20 30 35 38 45 million experienced
   professionals from around the wo...
Trusted
Contacts



   Job
Candidates

 Industry
 Experts

 Business
 Partners

Job Leads
Trusted
             Power of the Network
Contacts



   Job
Candidates

 Industry
 Experts

 Business
 Partners

Job Leads
Trusted
             Power of the Network
Contacts



   Job
Candidates

 Industry
 Experts        328 - 75K - 5M

 Busine...
Trusted
             Power of the Network
Contacts



   Job
Candidates

 Industry
 Experts          328 - 75K - 5M

 Busi...
What can I use LinkedIn for??
As an individual, what are the key
things I can use LinkedIn for?

Developing your “Brand”
    More than just an online ...
This is THEIR Brand….
This is THEIR Brand….




            What is YOUR Brand?
Building your Network

 Complete your profile
     Photo, nickname or maiden name, summary, websites, interests, accompl...
Online Profile                                                                 Profile




        http://www.linkedin.com/...
ExecuFolio
Home Page                                                    Home Page




Bob Coppenhaver – Strategic Marketing & Product...
How to Find Connections




Bob Coppenhaver – Strategic Marketing & Product Management
Inviting a Colleague to Connect
 Locate the right profile
 Click to add to your network
 Choose how you know him/her
 ...
Connections




Bob Coppenhaver – Strategic Marketing & Product Management
Making Wider Connections

Search your past
Search your network’s connections
Keep track of what connections your
 conne...
Find Contacts You Already
Know




Bob Coppenhaver – Strategic Marketing & Product Management
Expanding Your Network
(use if they’re not already in LinkedIn)




Bob Coppenhaver – Strategic Marketing & Product Manage...
What if I want to meet someone
new?




Bob Coppenhaver – Strategic Marketing & Product Management
Getting Introduced




Bob Coppenhaver – Strategic Marketing & Product Management
 Can use for 2nd & 3rd
                                                               Degree Connections
                ...
Contacts Translate into Leads

   Why is this a better way to make contact?
      You are introduced by your trusted con...
LinkedIn and Recommendations

  Look for (and give) Endorsements
    • Builds credibility
    • Provides insight into expe...
Ask for Recommendations




Bob Coppenhaver – Strategic Marketing & Product Management
Manage Recommendations




Bob Coppenhaver – Strategic Marketing & Product Management
Why do I care?
Service Providers
Groups




Bob Coppenhaver – Strategic Marketing & Product Management
Groups




Bob Coppenhaver – Strategic Marketing & Product Management
Other Capabilities
About LinkedIn Jobs
 LinkedIn Jobs
   First and only tool that combines the convenience and speed of
   online job listi...
LinkedIn Jobs
Job Search




Bob Coppenhaver – Strategic Marketing & Product Management
Advanced Job Search




Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings




Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings




Bob Coppenhaver – Strategic Marketing & Product Management
Reference Check for Potential
Employees
Talent Advantage
Company Information




    http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000:
Bob Coppenhaver – Strategic Mark...
Tactics for Finding/Retaining
Customers
 Discover information about people in an organization
 Identify the right people...
Tactics for Finding/Retaining
Suppliers & Partners

 Identify the right people in an organization
 Discover information ...
Answers




Bob Coppenhaver – Strategic Marketing & Product Management
Applications




Bob Coppenhaver – Strategic Marketing & Product Management
Polls
Market Watch (Company Buzz)
Events
Account Types

Personal Account - Free

 5 Introductions open at a time.
 Can receive unlimited InMail messages.
 3 Sav...
Business Plus - US$49.95/month or get two months free and pay US$499.50/year

 Can send 10 InMails per month, with a seve...
Summary - How to Maximize
LinkedIn
Consider this as part of your job search and
 business networking tasks
Personalize y...
Power tools & Suggestions

Backdoor into LinkedIn through Google
     site:linkedin.com "search string" and (location) –...
LinkedIn Outlook Dashboard




Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn Outlook Dashboard




Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn Outlook Dashboard




Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn Outlook Dashboard




Bob Coppenhaver – Strategic Marketing & Product Management
Xobni
Xobni
Thank you




Additional credit to:
Socialnomics - Erik Qualman
“What is Social Media?” - Marta Kagan
Bob Coppenhaver – St...
LinkedIn 4 Business
LinkedIn 4 Business
LinkedIn 4 Business
LinkedIn 4 Business
LinkedIn 4 Business
LinkedIn 4 Business
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LinkedIn 4 Business

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DEscription of how to use LinkedIn to build your personal brand, as well as how companies can leverage additional capabilities within LinkedIn to find and maintain relationships with customers.

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  • As a job searcher, we all know how valuable it is to build and develop your network

    Purpose is to get everyone on the same page on capabilities and features to help your job search or just stay connected to your network

    Both demo and a reference document

    How to set up as well as some advanced features

    I am not an expert….just a job searching using all the available tools at my disposal.

    I am also not a LinkedIn presenter. I constructed this to help out some fellow job seekers and as such have been asked to present it today
  • As a job searcher, we all know how valuable it is to build and develop your network

    Purpose is to get everyone on the same page on capabilities and features to help your job search or just stay connected to your network

    Both demo and a reference document

    How to set up as well as some advanced features

    I am not an expert….just a job searching using all the available tools at my disposal.

    I am also not a LinkedIn presenter. I constructed this to help out some fellow job seekers and as such have been asked to present it today
  • Social media is like teen sex.Everyone wants to do it. Nobody knows how.When it’s finally done there is surprise it’s not better. Avinash Kaushik, Analytics Evangelist, Google


    http://www.flickr.com/photos/toymaster/1440280630/
  • Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
    http://www.wikipedia.org
  • It’s also a fancy way to describe the zillions of conversations people are having online 24/7.http://www.flickr.com/photos/11739182@N03/1263985679/
    Kris Hoet
  • BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
  • BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
    VISIT SOCIAL NETWORKS.
  • BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
  • Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time.
  • Because social media is democratizing communications. Big time.
  • BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.
  • 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008
  • Believe it or not, that doesn’t mean that 93% of social media users think companies should treat social media as yet another channel for broadcasting bullsh*t.
  • 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers
  • YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
    NOT A MONOLOGUE.
  • Millions of people are creating content for the social Web.

    Your competitors are already there.
    Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” Archie McPhee Seattle
    http://www.flickr.com/photos/archiemcphee/2981682025/
  • Classmates.com started in 1995

    LinkedIn has positioned itself to be the social networking site for business connections to promote services, help build professional connections, and assist job seekers and recruiters. While My Space and Facebook have been compared to a Friday night at the bar of a cocktail hour in meeting people, LinkedIn has been compared to the business professional group breakfast meeting.
  • It is said that MySpace is the Frat party kegger, Facebook is the picnic with family and friends while LinkedIN is the Breakfast networking meeting.

    It’s all about another way to Network & Connect!!

    http://www.flickr.com/photos/eye2eye/50892860/
  • Tripled in size since early 2007

    By found by former colleagues, customers, clients, and partners.
    Be found for business opportunities
    Be found by recruiters
    Find potential clients, service providers, subject experts, and partners who come recommended
    Search for great jobs
    Discover inside connections that can help you land jobs and close deals
    Post and distribute job listings
    Find high-quality passive candidates
    Get introduced to other professionals through the people you know
  • Its all about the second degree!! Talk about the numbers

    A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
    Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
    Everyone has their own philosophy about building their network on LinkedIn
    Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer.

    Much like traditional networking, you get out what you put in.
  • Its all about the second degree!! Talk about the numbers

    A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
    Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
    Everyone has their own philosophy about building their network on LinkedIn
    Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer.

    Much like traditional networking, you get out what you put in.
  • Its all about the second degree!! Talk about the numbers

    A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
    Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
    Everyone has their own philosophy about building their network on LinkedIn
    Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer.

    Much like traditional networking, you get out what you put in.
  • Also can show:

    Interests
    Groups and associations you belong to
    Great stuff about you that doesn’t fit on a two page resume
  • Major part of your online brand: What you do, the value you deliver, and the audience that you serve

    Major components of your profile
    Summary
    Employment (past and present)
    Education
    Industry
    Connections
    Recommendations
    Groups
    How to contact

    You dictate what gets shown to your “public profile”

    Icons:
    Print
    PDF
    Bookmark

    What makes your profile complete?
    Your current position
    Two past positions
    Your education
    Your profile summary
    A profile photo
    Your specialties
    At least three recommendations

    Photo or not?
    A photo puts a friendly human behind a name and job title.
    A photo adds warmth and color to an otherwise neutral box.
    A photo delivers the message that you are putting yourself out there, not standing back in the shadows.
    A photo demonstrates confidence that you feel good about yourself
  • Home Page:
    Inbox
    Network Updates
    New Members
    People you may know
    Profile Views***
    Answers
    Jobs
  • Can search by person, company, industry, keyword

    Will show names of people who are 1-2-3

    Will show job title of those further out
  • Goal is to build your network

    To build your network have to search out people that are already members and “get connected”

    Connection can be thru school, professional associations, friends.

    My philosophy is that I must be ble to describe this individuals qualities and/or talents to someone who wants to meet them.
  • You can view anyone’s contact list who is in YOUR contact list

    Number shows number of connections they have
    Circle shows it is new
  • Going outside your immediate network
  • In this case, you could use mutual contact as a referal
  • User can decide whether or not to make contact….but you are introduced by a trusted contact

    Use Inmail if more than three degrees away.
  • Art, Creative and Media
    Consulting
    Employment Services
    Financial & Legal Services
    Health & Medical
    Home & Garden
    Other Professional Services
  • Groups are like minded individual where you share a common interest, expertise, or history
  • Can communicate with all of the group

    Often, can interact directly with people that are in the same groups as you
  • Recruiters read the profiles

    Recruiter read recommendations

    See who else this person is connected to
  • Info about poster

    Info about your network and who you know at the hiring company
  • You get points for “expertise”

    More points you earn the higher you will appear in a list of “experts” and your notoriety also appears on your profile.
  • Also mention grabber tool
  • Also mention grabber tool
  • Also mention grabber tool
  • Dashboard is divided into the following five sections:
    Keep-In-Touch Reminders display potentially important contacts with whom you have not exchanged email in the past two months.
    Contacts to Invite shows contacts from your email that are not connected to you on LinkedIn.
    Contact Updates
    Needs a Reply? displays recently received emails that may require a reply.
    Needs Follow-Up? displays sent emails for which you have not yet received a reply.
  • LinkedIn 4 Business

    1. 1. Get LinkedIn……
    2. 2. Get LinkedIn…… Or Be Left Out! LinkedIn4Biz Bob Coppenhaver
    3. 3. Left out of LinkedIn?
    4. 4. What is Social Media? Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. - Wikipedia 2007
    5. 5. photo by Zellaby on flickr.com
    6. 6. Officially, though, social media is not like teen sex. * * Phew!
    7. 7. “technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org
    8. 8. photo by Kris Hoet on flickr.com
    9. 9. REASON #1 Forrester, The Growth Of Social Technology Adoption, 2008
    10. 10. REASON #2 Nielsen, Global Faces & Networked Places, 2009
    11. 11. REASON #3 Nielsen, Global Faces & Networked Places, 2009 photo by Bruno Girinon flickr.com
    12. 12. REASON #4
    13. 13. REASON #5 “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
    14. 14. REASON #6
    15. 15. Is it a Fad or Revolution?
    16. 16. But wait, there’s more.
    17. 17. Cone, Business in Social Media Study, September 2008
    18. 18. “ For companies, resistance to social media is futile. BusinessWeek, February 19, 2009 photo by Archie McPhee Seattle on flickr.com
    19. 19. Social media tools o Social Networks o News & Bookmarking o Blogs o Microblogging o Video Sharing o Photo Sharing o Message boards o Wikis o Virtual Reality o Social Gaming o Related: o Podcasts o Real Simple Syndication (RSS) o Social Media Press Release
    20. 20. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
    21. 21. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
    22. 22. photo by eye2eye on flickr.com Networking .
    23. 23. LinkedIn LinkedIn is an online network of more than 20 30 35 38 45 million experienced professionals from around the world, representing 150 industries.  Average individual salary is $109,000 Through LinkedIn you can:  By found  by former colleagues, customers, clients, and partners.  for business opportunities  by recruiters  Find  potential clients, service providers, subject experts, and partners who come recommended  Search for great jobs  Discover inside connections that can help you land jobs and close deals  Get introduced to other professionals through the people you know Bob Coppenhaver – Strategic Marketing & Product Management
    24. 24. Trusted Contacts Job Candidates Industry Experts Business Partners Job Leads
    25. 25. Trusted Power of the Network Contacts Job Candidates Industry Experts Business Partners Job Leads
    26. 26. Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Job Leads
    27. 27. Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Census - Cleveland: 478K NE Ohio: 2.25M Job Leads
    28. 28. What can I use LinkedIn for??
    29. 29. As an individual, what are the key things I can use LinkedIn for? Developing your “Brand” More than just an online resume Share information with others Automatic update on their “home page” Find Referrals into a Company Company Research People in your network Join Groups / Create Groups Stay in touch with your network in real-time! Bob Coppenhaver – Strategic Marketing & Product Management
    30. 30. This is THEIR Brand….
    31. 31. This is THEIR Brand…. What is YOUR Brand?
    32. 32. Building your Network  Complete your profile  Photo, nickname or maiden name, summary, websites, interests, accomplishments  Change from default link to your “name”  Find Connections  Colleges  Work  Clients &Customer Contacts  Business Partners  Professional Contacts / Organizations  People in your address book  Make recommendations and ask for recommendations  Join Groups  Ask questions and provide answers  Publicize your LinkedIn profile  Email signatures  Business cards  Websites Bob Coppenhaver – Strategic Marketing & Product Management
    33. 33. Online Profile Profile http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_pro Bob Coppenhaver – Strategic Marketing & Product Management
    34. 34. ExecuFolio
    35. 35. Home Page Home Page Bob Coppenhaver – Strategic Marketing & Product Management
    36. 36. How to Find Connections Bob Coppenhaver – Strategic Marketing & Product Management
    37. 37. Inviting a Colleague to Connect  Locate the right profile  Click to add to your network  Choose how you know him/her  Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message  Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
    38. 38. Connections Bob Coppenhaver – Strategic Marketing & Product Management
    39. 39. Making Wider Connections Search your past Search your network’s connections Keep track of what connections your connections are making Ask for introductions through your network Groups Inmail Bob Coppenhaver – Strategic Marketing & Product Management
    40. 40. Find Contacts You Already Know Bob Coppenhaver – Strategic Marketing & Product Management
    41. 41. Expanding Your Network (use if they’re not already in LinkedIn) Bob Coppenhaver – Strategic Marketing & Product Management
    42. 42. What if I want to meet someone new? Bob Coppenhaver – Strategic Marketing & Product Management
    43. 43. Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management
    44. 44.  Can use for 2nd & 3rd Degree Connections  Inmail for others Bob Coppenhaver – Strategic Marketing & Product Management
    45. 45. Contacts Translate into Leads  Why is this a better way to make contact? You are introduced by your trusted connection  What happens when the recipient receives the request? The recipient decides whether or not to make contact  How do I find leads? You find professionals who match your search criteria You see whether or not the other user is open to further networking and possible other connection Bob Coppenhaver – Strategic Marketing & Product Management
    46. 46. LinkedIn and Recommendations Look for (and give) Endorsements • Builds credibility • Provides insight into experience / character
    47. 47. Ask for Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
    48. 48. Manage Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
    49. 49. Why do I care?
    50. 50. Service Providers
    51. 51. Groups Bob Coppenhaver – Strategic Marketing & Product Management
    52. 52. Groups Bob Coppenhaver – Strategic Marketing & Product Management
    53. 53. Other Capabilities
    54. 54. About LinkedIn Jobs  LinkedIn Jobs  First and only tool that combines the convenience and speed of online job listings  Monster, Hotjobs, Careerbuilder, Vault, etc.  Proven effectiveness of hiring through referrals  Search over 4 million job opportunities  Recruiter are started to use….not just for posting.  Using to find candidates – active and passive Same SICs, same orgs, same job descriptions  Checking Profile  Checking History  Checking Referrals Bob Coppenhaver – Strategic Marketing & Product Management
    55. 55. LinkedIn Jobs
    56. 56. Job Search Bob Coppenhaver – Strategic Marketing & Product Management
    57. 57. Advanced Job Search Bob Coppenhaver – Strategic Marketing & Product Management
    58. 58. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
    59. 59. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
    60. 60. Reference Check for Potential Employees
    61. 61. Talent Advantage
    62. 62. Company Information http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000: Bob Coppenhaver – Strategic Marketing & Product Management
    63. 63. Tactics for Finding/Retaining Customers  Discover information about people in an organization  Identify the right people in an organization  Pre-meeting research  Maintain relationships  Get recommendations (!!)  Receive introductions or referrals  Discover relationships between your customers and other departments in the same Company  Discover relationships between your customers and other suppliers (or competitors)  Branding  Word of Mouth Publicity (see above)  Getting notifications when someone changes jobs Can you be a supplier to the new organization? Introduction to replacement  Finding Groups that benefit your goals or better Create a Group!  Pick up Trends in the Marketplace via Groups  Position Yourself as an Expert
    64. 64. Tactics for Finding/Retaining Suppliers & Partners  Identify the right people in an organization  Discover information about people in an organization  Maintain relationships  Get recommendations (!!)  Receive introductions or referrals  Discover relationships between your contacts and other supplier  Branding  Word of Mouth Publicity (see above)  Getting notifications when someone changes jobs Can you be a partner or supplier to the new organization?  Finding Groups that benefit your goals  Pick up Trends in the Marketplace via Groups  Position Yourself as an Expert
    65. 65. Answers Bob Coppenhaver – Strategic Marketing & Product Management
    66. 66. Applications Bob Coppenhaver – Strategic Marketing & Product Management
    67. 67. Polls
    68. 68. Market Watch (Company Buzz)
    69. 69. Events
    70. 70. Account Types Personal Account - Free  5 Introductions open at a time.  Can receive unlimited InMail messages.  3 Saved Searches with weekly alerts.  Can view 100 results per search before upgrade is needed. Business Account - US$24.95/month or get two months free and pay US$249.50/year  Can send 3 InMails per month, with a seven-day response guarantee.  Unused InMail credits roll over each month, up to a maximum of nine.  5 Saved Searches with weekly alerts.  15 Introductions open at a time.  Can view 300 results per search before upgrade is needed.  Unlimited one-click reference searches.  OpenLink Network membership.  Unlimited OpenLink messages.  Unlimited Reference Searches.  1 business day customer service.
    71. 71. Business Plus - US$49.95/month or get two months free and pay US$499.50/year  Can send 10 InMails per month, with a seven-day response guarantee.  Unused InMail credits roll over each month, up to a maximum of 30.  7 Saved Searches with weekly alerts.  25 Introductions open at a time.  Can view 500 results per search before upgrade is needed.  Unlimited one-click reference searches.  OpenLink Network membership  Unlimited OpenLink messages.  Unlimited Reference Searches.  1 business day customer service. Pro - US$499.95/month or get two months free and pay US$4999.50/year  Can send 50 InMails per month, with a seven-day response guarantee.  Unused InMail credits roll over each month, up to a maximum of 150.  10 Saved Searches with daily alerts.  40 Introductions open at a time.  Can view 700 results per search.  Unlimited one-click reference searches.  OpenLink Network membership  Unlimited OpenLink messages.
    72. 72. Summary - How to Maximize LinkedIn Consider this as part of your job search and business networking tasks Personalize your profile Consider connecting to clients or co-workers Use LinkedIn to do your pre-meeting homework Company, Interviewers Get recommendations from former clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation Bob Coppenhaver – Strategic Marketing & Product Management
    73. 73. Power tools & Suggestions Backdoor into LinkedIn through Google  site:linkedin.com "search string" and (location) –directory  Example: site:linkedin.com “Eaton" and (OH) –directory  This will return all users with ‘Eaton’ in their profile who work in OH  Example: site:linkedin.com “Eaton" “Marketing” and (Cleveland) –directory  This will return all users with ‘Eaton’ in their profile who work in Marketing in Cleveland Use Google Keyword Tool to suggest alternate words Use HelloTxt if you are on LinkedIn, Facebook, Twitter… Use TinyURL Download LinkedIn Browser Toolbar Download LinkedIn Dashboard for Outlook  Email profile, address grab, reminders, etc… http://www.linkedin.com/static?key=tools Xobni Bob Coppenhaver – Strategic Marketing & Product Management
    74. 74. LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
    75. 75. LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
    76. 76. LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
    77. 77. LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
    78. 78. Xobni
    79. 79. Xobni
    80. 80. Thank you Additional credit to: Socialnomics - Erik Qualman “What is Social Media?” - Marta Kagan Bob Coppenhaver – Strategic Marketing & Product Management

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