10 / 10            10 Ways to Leverage LinkedIn     10 Ways to Maximize your Brand on LinkedInBob Coppenhaver
Social NetworkingBob Coppenhaver – Strategic Marketing & Product Management
Power of the Network
Trusted             Power of the NetworkContacts   JobCandidates   Census - Cleveland: 478K NE Ohio: 2.25M Industry Expert...
10 Ways to Leverage
#1 Complete your Profile                                                                                           Profile  ...
#2 Use Keywords                  Profile
#2 Use Keywords
#3 Find Connections
#3 Find Connections       Use with Caution
#3 Find ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
#3 Find ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
#4 Connect with Intent Locate the right profile Click to add to your network Choose how you know him/her Write your own...
ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
Home Page#5 Monitor your Network
#5 Monitor your Network
#6 Recommendations
Ask for RecommendationsBob Coppenhaver – Strategic Marketing & Product Management
Manage RecommendationsBob Coppenhaver – Strategic Marketing & Product Management
#7 Get IntroducedBob Coppenhaver – Strategic Marketing & Product Management
Getting IntroducedBob Coppenhaver – Strategic Marketing & Product Management
 Can use for 2nd & 3rd                                                               Degree Connections                  ...
#8 Use ApplicationsBob Coppenhaver – Strategic Marketing & Product Management
#9 -Company InfoSummary Maximizing LinkedIn
#10 LinkedIn Jobs        About LinkedIn JobsBob Coppenhaver – Strategic Marketing & Product Management
LI Job Search
Job PostingsBob Coppenhaver – Strategic Marketing & Product Management
Job PostingsBob Coppenhaver – Strategic Marketing & Product Management
Job Postings
LinkedIn 10/10 2011 Pt1
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LinkedIn 10/10 2011 Pt1

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10 Ways to Leverage LinkedIn
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10 Ways to Maximize Your Brand on LinkedIn

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LinkedIn 10/10 2011 Pt1

  1. 1. 10 / 10 10 Ways to Leverage LinkedIn 10 Ways to Maximize your Brand on LinkedInBob Coppenhaver
  2. 2. Social NetworkingBob Coppenhaver – Strategic Marketing & Product Management
  3. 3. Power of the Network
  4. 4. Trusted Power of the NetworkContacts JobCandidates Census - Cleveland: 478K NE Ohio: 2.25M Industry Experts 490 Business Partners 178KJob Leads 6.7M
  5. 5. 10 Ways to Leverage
  6. 6. #1 Complete your Profile Profile What makes your profile complete? • Your current position • Two past positions • Your education • Your profile summary • A profile photo • Your specialties http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_proleast threeBob Coppenhaver – Strategic Marketing & Product Management • At recommendations
  7. 7. #2 Use Keywords Profile
  8. 8. #2 Use Keywords
  9. 9. #3 Find Connections
  10. 10. #3 Find Connections Use with Caution
  11. 11. #3 Find ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
  12. 12. #3 Find ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
  13. 13. #4 Connect with Intent Locate the right profile Click to add to your network Choose how you know him/her Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
  14. 14. ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
  15. 15. Home Page#5 Monitor your Network
  16. 16. #5 Monitor your Network
  17. 17. #6 Recommendations
  18. 18. Ask for RecommendationsBob Coppenhaver – Strategic Marketing & Product Management
  19. 19. Manage RecommendationsBob Coppenhaver – Strategic Marketing & Product Management
  20. 20. #7 Get IntroducedBob Coppenhaver – Strategic Marketing & Product Management
  21. 21. Getting IntroducedBob Coppenhaver – Strategic Marketing & Product Management
  22. 22.  Can use for 2nd & 3rd Degree Connections  Inmail for others Getting IntroducedBob Coppenhaver – Strategic Marketing & Product Management
  23. 23. #8 Use ApplicationsBob Coppenhaver – Strategic Marketing & Product Management
  24. 24. #9 -Company InfoSummary Maximizing LinkedIn
  25. 25. #10 LinkedIn Jobs About LinkedIn JobsBob Coppenhaver – Strategic Marketing & Product Management
  26. 26. LI Job Search
  27. 27. Job PostingsBob Coppenhaver – Strategic Marketing & Product Management
  28. 28. Job PostingsBob Coppenhaver – Strategic Marketing & Product Management
  29. 29. Job Postings
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