LinkedIn 10/10 2011 Pt1
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LinkedIn 10/10 2011 Pt1

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10 Ways to Leverage LinkedIn

10 Ways to Leverage LinkedIn
&
10 Ways to Maximize Your Brand on LinkedIn

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LinkedIn 10/10 2011 Pt1 LinkedIn 10/10 2011 Pt1 Presentation Transcript

  • 10 / 10 10 Ways to Leverage LinkedIn 10 Ways to Maximize your Brand on LinkedInBob Coppenhaver
  • Social NetworkingBob Coppenhaver – Strategic Marketing & Product Management
  • Power of the Network
  • Trusted Power of the NetworkContacts JobCandidates Census - Cleveland: 478K NE Ohio: 2.25M Industry Experts 490 Business Partners 178KJob Leads 6.7M
  • 10 Ways to Leverage
  • #1 Complete your Profile Profile What makes your profile complete? • Your current position • Two past positions • Your education • Your profile summary • A profile photo • Your specialties http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_proleast threeBob Coppenhaver – Strategic Marketing & Product Management • At recommendations
  • #2 Use Keywords Profile
  • #2 Use Keywords
  • #3 Find Connections
  • #3 Find Connections Use with Caution
  • #3 Find ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
  • #3 Find ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
  • #4 Connect with Intent Locate the right profile Click to add to your network Choose how you know him/her Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
  • ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
  • Home Page#5 Monitor your Network
  • #5 Monitor your Network
  • #6 Recommendations
  • Ask for RecommendationsBob Coppenhaver – Strategic Marketing & Product Management
  • Manage RecommendationsBob Coppenhaver – Strategic Marketing & Product Management
  • #7 Get IntroducedBob Coppenhaver – Strategic Marketing & Product Management
  • Getting IntroducedBob Coppenhaver – Strategic Marketing & Product Management
  •  Can use for 2nd & 3rd Degree Connections  Inmail for others Getting IntroducedBob Coppenhaver – Strategic Marketing & Product Management
  • #8 Use ApplicationsBob Coppenhaver – Strategic Marketing & Product Management
  • #9 -Company InfoSummary Maximizing LinkedIn
  • #10 LinkedIn Jobs About LinkedIn JobsBob Coppenhaver – Strategic Marketing & Product Management
  • LI Job Search
  • Job PostingsBob Coppenhaver – Strategic Marketing & Product Management
  • Job PostingsBob Coppenhaver – Strategic Marketing & Product Management
  • Job Postings