LinkedIn 10/10 2011 Pt1

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10 Ways to Leverage LinkedIn …

10 Ways to Leverage LinkedIn
&
10 Ways to Maximize Your Brand on LinkedIn

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  • 1. 10 / 10 10 Ways to Leverage LinkedIn 10 Ways to Maximize your Brand on LinkedInBob Coppenhaver
  • 2. Social NetworkingBob Coppenhaver – Strategic Marketing & Product Management
  • 3. Power of the Network
  • 4. Trusted Power of the NetworkContacts JobCandidates Census - Cleveland: 478K NE Ohio: 2.25M Industry Experts 490 Business Partners 178KJob Leads 6.7M
  • 5. 10 Ways to Leverage
  • 6. #1 Complete your Profile Profile What makes your profile complete? • Your current position • Two past positions • Your education • Your profile summary • A profile photo • Your specialties http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_proleast threeBob Coppenhaver – Strategic Marketing & Product Management • At recommendations
  • 7. #2 Use Keywords Profile
  • 8. #2 Use Keywords
  • 9. #3 Find Connections
  • 10. #3 Find Connections Use with Caution
  • 11. #3 Find ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
  • 12. #3 Find ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
  • 13. #4 Connect with Intent Locate the right profile Click to add to your network Choose how you know him/her Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
  • 14. ConnectionsBob Coppenhaver – Strategic Marketing & Product Management
  • 15. Home Page#5 Monitor your Network
  • 16. #5 Monitor your Network
  • 17. #6 Recommendations
  • 18. Ask for RecommendationsBob Coppenhaver – Strategic Marketing & Product Management
  • 19. Manage RecommendationsBob Coppenhaver – Strategic Marketing & Product Management
  • 20. #7 Get IntroducedBob Coppenhaver – Strategic Marketing & Product Management
  • 21. Getting IntroducedBob Coppenhaver – Strategic Marketing & Product Management
  • 22.  Can use for 2nd & 3rd Degree Connections  Inmail for others Getting IntroducedBob Coppenhaver – Strategic Marketing & Product Management
  • 23. #8 Use ApplicationsBob Coppenhaver – Strategic Marketing & Product Management
  • 24. #9 -Company InfoSummary Maximizing LinkedIn
  • 25. #10 LinkedIn Jobs About LinkedIn JobsBob Coppenhaver – Strategic Marketing & Product Management
  • 26. LI Job Search
  • 27. Job PostingsBob Coppenhaver – Strategic Marketing & Product Management
  • 28. Job PostingsBob Coppenhaver – Strategic Marketing & Product Management
  • 29. Job Postings