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            10 Ways to Maximize LinkedIn

     10 Ways to Maximize your Brand on LinkedIn




Bob Coppenhaver
10 Ways to Maximize
Social media tools
o   Social Networks
o   News & Bookmarking
o   Blogs
o   Microblogging
o   Video Sharing
o   Photo Shar...
Social Networking




Bob Coppenhaver – Strategic Marketing & Product Management
Social Networking




Bob Coppenhaver – Strategic Marketing & Product Management
photo by eye2eye on flickr.com




                                Networking
.
Trusted
Contacts



   Job
Candidates

 Industry
 Experts

 Business
 Partners

Job Leads
Trusted
             Power of the Network
Contacts



   Job
Candidates

 Industry
 Experts

 Business
 Partners

Job Leads
Trusted
             Power of the Network
Contacts



   Job
Candidates

 Industry
 Experts        328 - 75K - 5M

 Busine...
Trusted
             Power of the Network
Contacts



   Job
Candidates

 Industry
 Experts          328 - 75K - 5M

 Busi...
#1 Complete your Profile
                                                                                           Profile
...
#2 Keywords
              Profile
#2 Keywords
              Profile
#3 Find Connections
#3 Find Connections




Bob Coppenhaver – Strategic Marketing & Product Management
#4 Connect with Intent
 Locate the right profile

 Click to add to your network

 Choose how you know him/her

 Write y...
Connections
Bob Coppenhaver – Strategic Marketing & Product Management
Home Page




#5 Monitor your Network
#6 Recommendations
Ask for Recommendations
Bob Coppenhaver – Strategic Marketing & Product Management
Manage Recommendations




Bob Coppenhaver – Strategic Marketing & Product Management
#7 Get Introduced




Bob Coppenhaver – Strategic Marketing & Product Management
Getting Introduced
Bob Coppenhaver – Strategic Marketing & Product Management
 Can use for 2nd & 3rd
                                                               Degree Connections
                ...
#8 Applications




Bob Coppenhaver – Strategic Marketing & Product Management
#9 -Company Info
Summary Maximizing LinkedIn
#10 LinkedIn Jobs
        About LinkedIn Jobs




Bob Coppenhaver – Strategic Marketing & Product Management
Advanced Job Search
Job Postings




Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings
Bob Coppenhaver – Strategic Marketing & Product Management
10 Ways to Maximize ‘your BRAND’ on
This is THEIR Brand….
This is THEIR Brand….




         What is YOUR Brand?
#1 Change Default LinkedIn
Summary - Maximizing URL
#1 Change Default LinkedIn
Summary - Maximizing URL
#2 Add LI URL to.......
#2 Add LI URL to.......
#2 Add LI URL to.......
#3 Add Websites to Profile
Summary - Maximizing LinkedIn
#3 Add Websites to Profile
Summary - Maximizing LinkedIn
#4 Use Box.net or Drop.IO
Summary - Maximizing LinkedIn
#4 Use Box.net or Drop.IO
Summary - Maximizing LinkedIn
#5 Network Updates
Summary - Maximizing LinkedIn
#5 Network Updates
Summary - Maximizing LinkedIn
#6 Share -Expertise - Answers
Summary Maximizing LinkedIn
#7 Share Expertise - Presentations
Summary - Maximizing LinkedIn
#8 Join / Create Groups
Summary - Maximizing LinkedIn
#8 Join / Create Groups
Summary - Maximizing LinkedIn
#9 Events LinkedIn
Summary - Maximizing
#10 Add a Blog to your Profile
Summary - Maximizing LinkedIn
Productivity Bonus #1
Productivity Bonus #1
Productivity Bonus #2
Bob Coppenhaver – Strategic Marketing & Product Management
Productivity Bonus #2
Bob Coppenhaver – Strategic Marketing & Product Management
Productivity Bonus #2
Bob Coppenhaver – Strategic Marketing & Product Management
Thank you
                 Bob Coppenhaver




To view this presentation and others, go to www.coppenhaver.com and select
...
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Overview of 10 ways to maximize LinkedIn and 10 ways to maximize "YOUR BRAND" on LinkedIn.

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  • Personalize your profile
    Consider connecting to anyone that “you know” and can further your goals
    Use LinkedIn to do your pre-meeting homework on people
    Get recommendations from former clients, bosses, direct reports, and co-workers
    Optimize your profile for search results
    Never invite someone you don’t know-provide comments/background info in the invitation
  • Personalize your profile
    Consider connecting to anyone that “you know” and can further your goals
    Use LinkedIn to do your pre-meeting homework on people
    Get recommendations from former clients, bosses, direct reports, and co-workers
    Optimize your profile for search results
    Never invite someone you don’t know-provide comments/background info in the invitation
  • Classmates.com started in 1995

    LinkedIn has positioned itself to be the social networking site for business connections to promote services, help build professional connections, and assist job seekers and recruiters. While My Space and Facebook have been compared to a Friday night at the bar of a cocktail hour in meeting people, LinkedIn has been compared to the business professional group breakfast meeting.
  • It is said that MySpace is the Frat party kegger, Facebook is the picnic with family and friends while LinkedIN is the Breakfast networking meeting.

    It’s all about another way to Network & Connect!!

    http://www.flickr.com/photos/eye2eye/50892860/
  • Its all about the second degree!! Talk about the numbers

    A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
    Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
    Everyone has their own philosophy about building their network on LinkedIn
    Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer.

    Much like traditional networking, you get out what you put in.
  • Its all about the second degree!! Talk about the numbers

    A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
    Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
    Everyone has their own philosophy about building their network on LinkedIn
    Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer.

    Much like traditional networking, you get out what you put in.
  • Its all about the second degree!! Talk about the numbers

    A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
    Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
    Everyone has their own philosophy about building their network on LinkedIn
    Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer.

    Much like traditional networking, you get out what you put in.
  • Major part of your online brand: What you do, the value you deliver, and the audience that you serve

    Major components of your profile
    Summary
    Employment (past and present)
    Education
    Industry
    Connections
    Recommendations
    Groups
    Photo
    How to contact

    You dictate what gets shown to your “public profile”

    Icons:
    Print
    PDF
    VCard

    What makes your profile complete?
    Your current position
    Two past positions
    Your education
    Your profile summary
    A profile photo
    Your specialties
    At least three recommendations

    Photo or not?
    A photo puts a friendly human behind a name and job title.
    A photo adds warmth and color to an otherwise neutral box.
    A photo delivers the message that you are putting yourself out there, not standing back in the shadows.
    A photo demonstrates confidence that you feel good about yourself
  • Major part of your online brand: What you do, the value you deliver, and the audience that you serve

    Major components of your profile
    Summary
    Employment (past and present)
    Education
    Industry
    Connections
    Recommendations
    Groups
    How to contact

    You dictate what gets shown to your “public profile”

    Icons:
    Print
    PDF
    Bookmark

    What makes your profile complete?
    Your current position
    Two past positions
    Your education
    Your profile summary
    A profile photo
    Your specialties
    At least three recommendations

    Photo or not?
    A photo puts a friendly human behind a name and job title.
    A photo adds warmth and color to an otherwise neutral box.
    A photo delivers the message that you are putting yourself out there, not standing back in the shadows.
    A photo demonstrates confidence that you feel good about yourself
  • Remember, You need to build your first degree before you can get to the second degree!!
  • Can search by person, company, industry, keyword

    Will show names of people who are 1-2-3

    Will show job title of those further out
  • Goal is to build your network
    To build your network have to search out people that are already members and “get connected”
    Connection can be thru school, professional associations, friends.

    My philosophy is that I must be able to describe this individuals qualities and/or talents to someone who wants to meet them.
  • You can view anyone’s contact list who is in YOUR contact list (unless they turn it off)
    Filtering mechanism by company, tags, industry, etc.

    Number shows number of connections they have
    Circle shows it is new
  • Home Page:
    Inbox
    Network Updates
    New Members
    People you may know
    Profile Views***

    Answers
    Jobs
  • Look for (and give) Endorsements
    Builds credibility
    Provides insight into experience / character
  • Best way to get a recommendation???

    Give a recommendation.
  • In this case, you could use mutual contact as a referral
  • User can decide whether or not to make contact….but you are introduced by a trusted contact

    Use Inmail if more than three degrees away.
  • People in my network
    new hires
    recent promotions
  • LinkedIn Jobs
    First and only tool that combines the convenience and speed of online job
    Proven effectiveness of hiring through referrals
    Search over 4 million job opportunities
    Recruiter are started to use….not just for posting.
    Using to find candidates – active and passive
    Same SICs, same orgs, same job descriptions
    Checking Profile and Recommendations and History - Consistancy
    See who else connected to
  • Info about poster

    Info about your network and who you know at the hiring company
  • Personalize your profile
    Consider connecting to anyone that “you know” and can further your goals
    Use LinkedIn to do your pre-meeting homework on people
    Get recommendations from former clients, bosses, direct reports, and co-workers
    Optimize your profile for search results
    Never invite someone you don’t know-provide comments/background info in the invitation
  • This is your online persona. You can control it or run the risk of others controlling your brand,. Think Michael Phelps. He had a great brand but let others control his brand so now instead off thinking
  • Over 426K groups....ways to talk about your product or brand (you) at no cost.
    Alumni
    Businesses
    organizations
    non-profits & Volunteer
    other interests
    Stay informed,keep in touch, generate business with people who share interests
    1. Post discussions which are thought provoking leading to your product or brand
    2. Provide answers to other discussions ... drives your brand
    3. Joining targeted groups allows you to have dialog with key contacts.

    Way to connect with people outside of your immediate network
  • Also mention grabber tool
  • Also mention grabber tool
  • Also mention grabber tool
  • LinkedIn 10/10

    1. 1. 10 / 10 10 Ways to Maximize LinkedIn 10 Ways to Maximize your Brand on LinkedIn Bob Coppenhaver
    2. 2. 10 Ways to Maximize
    3. 3. Social media tools o Social Networks o News & Bookmarking o Blogs o Microblogging o Video Sharing o Photo Sharing o Message boards o Wikis o Virtual Reality o Social Gaming o Related: o Podcasts o Real Simple Syndication (RSS) o Social Media Press Release
    4. 4. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
    5. 5. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
    6. 6. photo by eye2eye on flickr.com Networking .
    7. 7. Trusted Contacts Job Candidates Industry Experts Business Partners Job Leads
    8. 8. Trusted Power of the Network Contacts Job Candidates Industry Experts Business Partners Job Leads
    9. 9. Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Job Leads
    10. 10. Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Census - Cleveland: 478K NE Ohio: 2.25M Job Leads
    11. 11. #1 Complete your Profile Profile What makes your profile complete? • Your current position • Two past positions • Your education • Your profile summary • A profile photo • Your specialties http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_proleast three Bob Coppenhaver – Strategic Marketing & Product Management • At recommendations
    12. 12. #2 Keywords Profile
    13. 13. #2 Keywords Profile
    14. 14. #3 Find Connections
    15. 15. #3 Find Connections Bob Coppenhaver – Strategic Marketing & Product Management
    16. 16. #4 Connect with Intent  Locate the right profile  Click to add to your network  Choose how you know him/her  Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message  Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
    17. 17. Connections Bob Coppenhaver – Strategic Marketing & Product Management
    18. 18. Home Page #5 Monitor your Network
    19. 19. #6 Recommendations
    20. 20. Ask for Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
    21. 21. Manage Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
    22. 22. #7 Get Introduced Bob Coppenhaver – Strategic Marketing & Product Management
    23. 23. Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management
    24. 24.  Can use for 2nd & 3rd Degree Connections  Inmail for others Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management
    25. 25. #8 Applications Bob Coppenhaver – Strategic Marketing & Product Management
    26. 26. #9 -Company Info Summary Maximizing LinkedIn
    27. 27. #10 LinkedIn Jobs About LinkedIn Jobs Bob Coppenhaver – Strategic Marketing & Product Management
    28. 28. Advanced Job Search
    29. 29. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
    30. 30. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
    31. 31. 10 Ways to Maximize ‘your BRAND’ on
    32. 32. This is THEIR Brand….
    33. 33. This is THEIR Brand…. What is YOUR Brand?
    34. 34. #1 Change Default LinkedIn Summary - Maximizing URL
    35. 35. #1 Change Default LinkedIn Summary - Maximizing URL
    36. 36. #2 Add LI URL to.......
    37. 37. #2 Add LI URL to.......
    38. 38. #2 Add LI URL to.......
    39. 39. #3 Add Websites to Profile Summary - Maximizing LinkedIn
    40. 40. #3 Add Websites to Profile Summary - Maximizing LinkedIn
    41. 41. #4 Use Box.net or Drop.IO Summary - Maximizing LinkedIn
    42. 42. #4 Use Box.net or Drop.IO Summary - Maximizing LinkedIn
    43. 43. #5 Network Updates Summary - Maximizing LinkedIn
    44. 44. #5 Network Updates Summary - Maximizing LinkedIn
    45. 45. #6 Share -Expertise - Answers Summary Maximizing LinkedIn
    46. 46. #7 Share Expertise - Presentations Summary - Maximizing LinkedIn
    47. 47. #8 Join / Create Groups Summary - Maximizing LinkedIn
    48. 48. #8 Join / Create Groups Summary - Maximizing LinkedIn
    49. 49. #9 Events LinkedIn Summary - Maximizing
    50. 50. #10 Add a Blog to your Profile Summary - Maximizing LinkedIn
    51. 51. Productivity Bonus #1
    52. 52. Productivity Bonus #1
    53. 53. Productivity Bonus #2 Bob Coppenhaver – Strategic Marketing & Product Management
    54. 54. Productivity Bonus #2 Bob Coppenhaver – Strategic Marketing & Product Management
    55. 55. Productivity Bonus #2 Bob Coppenhaver – Strategic Marketing & Product Management
    56. 56. Thank you Bob Coppenhaver To view this presentation and others, go to www.coppenhaver.com and select “download” Additional credit - “What is Social Media?” Marta Kagan

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