Get LinkedIn……
 Or Be Left Out!
       Bob Coppenhaver
Left out of LinkedIn?
Social Networking




Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn

LinkedIn is an online network of more than 30 million experienced
   professionals from around the world, repres...
LinkedIn


Based on the six
degrees of separation;
refers to the concept
that everyone is
connected to everyone
else in th...
Power of the Network




                  Census
                      478,403 Cleveland
                      2,250,871 ...
What can I use LinkedIn for??
What I Can Use LinkedIn For

    Online Resume – This is your “Brand”
       More than just an online resume
    Find info...
Getting Started

    Create an Account
    Fill in core profile information
        Name
        Employment History
      ...
Joining Page




Bob Coppenhaver – Strategic Marketing & Product Management
Building your Network

    Complete your profile
        Photo, nickname or maiden name, summary, websites, interests,
   ...
Online Profile                                                               Profile




       http://www.linkedin.com/pr...
Home Page
                                                             Home Page




Bob Coppenhaver – Strategic Marketing...
Inviting a Colleague to Connect

    Locate the right profile
    Click to add to your network
    Choose how you know him...
Connections




Bob Coppenhaver – Strategic Marketing & Product Management
Making Wider Connections

    Search your past
    Search your network’s connections
    Ask for introductions
        Not...
How to Find Someone




Bob Coppenhaver – Strategic Marketing & Product Management
How I am Connected?




Bob Coppenhaver – Strategic Marketing & Product Management
Getting Introduced




Bob Coppenhaver – Strategic Marketing & Product Management
Bob Coppenhaver – Strategic Marketing & Product Management
Contacts Translate into Leads

      What happens when the recipient receives the request?
        The recipient decides w...
Expanding Your Network
(use if they’re not already in LinkedIn)




Bob Coppenhaver – Strategic Marketing & Product Manage...
Find Contacts You Already Know




Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn and Your Job Search

  Look for (and give) Endorsements
    • Builds credibility
    • Provides insight into expe...
Ask for Recommendations




Bob Coppenhaver – Strategic Marketing & Product Management
Manage Recommendations




Bob Coppenhaver – Strategic Marketing & Product Management
Groups




Bob Coppenhaver – Strategic Marketing & Product Management
Groups




Bob Coppenhaver – Strategic Marketing & Product Management
Other Capabilities
Answers




Bob Coppenhaver – Strategic Marketing & Product Management
Company Information




    http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000:
Bob Coppenhaver – Strategic Mark...
About LinkedIn Jobs
 LinkedIn Jobs
    First and only tool that combines the convenience and speed of
   online job listin...
Job Search




Bob Coppenhaver – Strategic Marketing & Product Management
Advanced Job Search




Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings




Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings




Bob Coppenhaver – Strategic Marketing & Product Management
Applications




Bob Coppenhaver – Strategic Marketing & Product Management
Power tools

    Backdoor into LinkedIn through Google
        site:linkedin.com quot;search stringquot; and (location) –d...
LinkedIn Outlook Dashboard




Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn Outlook Dashboard




Bob Coppenhaver – Strategic Marketing & Product Management
Summary ‐ How to Maximize LinkedIn

    Consider this as part of your job search and
    business networking tasks
    Per...
Thank you

   Bob Coppenhaver
   Strategic Marketing & Product Management
                             Main: 440.543.1894
...
LinkedInaBox
                                                             LinkedInaBox




Bob Coppenhaver – Strategic Mar...
Service Providers
                                                             Service Providers




Bob Coppenhaver – Str...
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Get Linked In Or Be Left Out

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Get LinkedIn ......Or be Left Out!!

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Get Linked In Or Be Left Out

  1. 1. Get LinkedIn…… Or Be Left Out! Bob Coppenhaver
  2. 2. Left out of LinkedIn?
  3. 3. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
  4. 4. LinkedIn LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries. Your Profile summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. Your Network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals. Through your Network you can: Find potential clients, service providers, subject experts, and partners who come recommended Be found for business opportunities Search for great jobs Discover inside connections that can help you land jobs and close deals Post and distribute job listings Find high-quality passive candidates Get introduced to other professionals through the people you know Bob Coppenhaver – Strategic Marketing & Product Management
  5. 5. LinkedIn Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory) A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads. Bob Coppenhaver – Strategic Marketing & Product Management
  6. 6. Power of the Network Census 478,403 Cleveland 2,250,871 Greater Cleveland Bob Coppenhaver – Strategic Marketing & Product Management
  7. 7. What can I use LinkedIn for??
  8. 8. What I Can Use LinkedIn For Online Resume – This is your “Brand” More than just an online resume Find information as people change job/position Automatic update on your “home page” Find referrals into a company Company Research People in your network Hiring Manager Research Profile & Answers Join Groups Stay in touch with your network! Bob Coppenhaver – Strategic Marketing & Product Management
  9. 9. Getting Started Create an Account Fill in core profile information Name Employment History Education Bob Coppenhaver – Strategic Marketing & Product Management
  10. 10. Joining Page Bob Coppenhaver – Strategic Marketing & Product Management
  11. 11. Building your Network Complete your profile Photo, nickname or maiden name, summary, websites, interests, accomplishments Change from default link to your “name” Find Connections Colleges Work Clients &Customer Contacts Business Partners Professional Contacts / Organizations People in your address book Make recommendations and ask for recommendations Join Groups Ask questions and provide answers Publicize your LinkedIn profile Email signatures Business cards Websites Bob Coppenhaver – Strategic Marketing & Product Management
  12. 12. Online Profile Profile http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_pro Bob Coppenhaver – Strategic Marketing & Product Management
  13. 13. Home Page Home Page Bob Coppenhaver – Strategic Marketing & Product Management
  14. 14. Inviting a Colleague to Connect Locate the right profile Click to add to your network Choose how you know him/her Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
  15. 15. Connections Bob Coppenhaver – Strategic Marketing & Product Management
  16. 16. Making Wider Connections Search your past Search your network’s connections Ask for introductions Note degree of connection before asking Look for colleagues you know but haven't yet connected with Explain your goals Groups Inmail Bob Coppenhaver – Strategic Marketing & Product Management
  17. 17. How to Find Someone Bob Coppenhaver – Strategic Marketing & Product Management
  18. 18. How I am Connected? Bob Coppenhaver – Strategic Marketing & Product Management
  19. 19. Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management
  20. 20. Bob Coppenhaver – Strategic Marketing & Product Management
  21. 21. Contacts Translate into Leads What happens when the recipient receives the request? The recipient decides whether or not to make contact Why is this a better way to make contact? You are introduced by your trusted connection How do I find people? You find professionals who match your search criteria What information do I see about users? You see whether or not the other user is open to further networking and possible other connection Bob Coppenhaver – Strategic Marketing & Product Management
  22. 22. Expanding Your Network (use if they’re not already in LinkedIn) Bob Coppenhaver – Strategic Marketing & Product Management
  23. 23. Find Contacts You Already Know Bob Coppenhaver – Strategic Marketing & Product Management
  24. 24. LinkedIn and Your Job Search Look for (and give) Endorsements • Builds credibility • Provides insight into experience / character
  25. 25. Ask for Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
  26. 26. Manage Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
  27. 27. Groups Bob Coppenhaver – Strategic Marketing & Product Management
  28. 28. Groups Bob Coppenhaver – Strategic Marketing & Product Management
  29. 29. Other Capabilities
  30. 30. Answers Bob Coppenhaver – Strategic Marketing & Product Management
  31. 31. Company Information http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000: Bob Coppenhaver – Strategic Marketing & Product Management
  32. 32. About LinkedIn Jobs LinkedIn Jobs First and only tool that combines the convenience and speed of online job listings Monster, Hotjobs, Careerbuilder, Vault, etc. Proven effectiveness of hiring through referrals Search over 4 million job opportunities Recruiter are started to use….not just for posting. Using to find candidates – active and passive Same SICs, same orgs, same job descriptions Checking Profile Checking History Checking Referrals Bob Coppenhaver – Strategic Marketing & Product Management
  33. 33. Job Search Bob Coppenhaver – Strategic Marketing & Product Management
  34. 34. Advanced Job Search Bob Coppenhaver – Strategic Marketing & Product Management
  35. 35. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
  36. 36. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
  37. 37. Applications Bob Coppenhaver – Strategic Marketing & Product Management
  38. 38. Power tools Backdoor into LinkedIn through Google site:linkedin.com quot;search stringquot; and (location) –directory Example: site:linkedin.com “Eatonquot; and (OH) –directory This will return all users with ‘Eaton’ in their profile who work in OH Example: site:linkedin.com “Eatonquot; “Marketing” and (Cleveland) –directory This will return all users with ‘Eaton’ in their profile who work in Marketing in Cleveland Download LinkedIn Browser Toolbar Download LinkedIn Dashboard for Outlook Email profile, address grab, reminders, etc… http://www.linkedin.com/static?key=tools Xobni Bob Coppenhaver – Strategic Marketing & Product Management
  39. 39. LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
  40. 40. LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
  41. 41. Summary ‐ How to Maximize LinkedIn Consider this as part of your job search and business networking tasks Personalize your profile Consider connecting to clients or co-workers Use LinkedIn to do your pre-meeting homework Company, Interviewers Get recommendations from former clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation Bob Coppenhaver – Strategic Marketing & Product Management
  42. 42. Thank you Bob Coppenhaver Strategic Marketing & Product Management Main: 440.543.1894 Mobile: 216.965.7043 Email: bob.coppenhaver@gmail.com http://www.linkedin.com/in/bobcoppenhaver Bob Coppenhaver – Strategic Marketing & Product Management
  43. 43. LinkedInaBox LinkedInaBox Bob Coppenhaver – Strategic Marketing & Product Management
  44. 44. Service Providers Service Providers Bob Coppenhaver – Strategic Marketing & Product Management

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