Profiting from iphone apps

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Practical tips and case studies for publishers on creating and profiting from iphone apps, from Pixel Mags

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  • Profiting from iphone apps

    1. 1. PixelMags, the fastest way to the App store Case Study: Factory Media 25th May 2010
    2. 2. © 2010 PIXELMAGS Some Apple Stats.... • US iPad sales on first day sales – 300,000 devices, 1m Apps and 250,000 eBooks from its iBookstore. – Apple PR (2010) • ipads sold over 1,000,000 since US launch April 2nd. • IPad launch in the UK and another 8 countries on 28th May. • Predicted to sell over 10,000,000 iPad's in it's first year. • Over 80,000,000 iPhone and iPod touches already sold.
    3. 3. © 2010 PIXELMAGS Why Factory Media chose PixelMags • Global distribution model and exposure. • MPORA Strategy. • Intelligence. • A fit with our readership profile. • Timing and commercial relationship. • Advertisers & industry profile. • Outsourcing low price barrier to entry.
    4. 4. © 2010 PIXELMAGS 13 Branded magazine Apps 1 Custom Video App
    5. 5. © 2010 PIXELMAGS 13 Branded magazine Apps 1 Custom Video App
    6. 6. © 2010 PIXELMAGS The process - Working with your current workflow • Initial setup – Upload your PDF’s current and back issues. – Fill in our iTunes questionnaire. – Our design team will work with you to create your unique app icon visuals. – We then handle the submission of your apps to Apple. – Once approved by Apple we can make your apps live instantly. – 2 - 4 week turnaround (PixelMags platform took 8 months to be approved by apple!)
    7. 7. © 2010 PIXELMAGS The process • Future Workflow: – Upload your new issue to our server. – Your issue will be processed immediately. – We have the issue approved buy Apple within an hour . – Notifications are sent to the users handsets and via email, the issue is pushed to users on the date according to your production schedule. – Turnaround time from upload as little as 1 hour!
    8. 8. © 2010 PIXELMAGS The process • Future Workflow: – Upload your new issue to our server. PDF – Your issue will be processed immediately. } – We have the issue approved buy Apple Processing Hosting & Delivery within an hour . Publishing App Management – Notifications are sent to the users Data Aggregation Interactive content handsets and via email, the issue is E-Commerce pushed to users on the date according to your production schedule. – Turnaround time from upload as little as 1 hour!
    9. 9. © 2010 PIXELMAGS Factory Media Results sales - rate of adoption
    10. 10. © 2010 PIXELMAGS Factory Media Results sales - rate of adoption WK1 WK2 WK7 WK12 WK16 WK21 WK25
    11. 11. © 2010 PIXELMAGS Factory Media Results Product split 12 Month Sub 6 Month Sub Single Issue App Purcahse & Free issue
    12. 12. © 2010 PIXELMAGS Factory Media Results Product split DEC-2009 JAN-2010 FEB-2010 MAR-2010 APR-2010 12 Month Sub 6 Month Sub MAY-2010 Single Issue App Purcahse & Free issue 0 25 50 75 100
    13. 13. © 2010 PIXELMAGS Factory Media Results Average sale value
    14. 14. © 2010 PIXELMAGS Factory Media Results Average sale value $1.40 $1.05 $0.70 $0.35 $0 DEC-2009 FEB-2010 APR-2010
    15. 15. © 2010 PIXELMAGS Factory Media Results Percentage of subscription sales Bicycle Buyer Boards Cooler DIG Dirt Kingpin Moto Onboard Ride UK Sidewalk Surf Europe Surfer’s Path Whitelines
    16. 16. © 2010 PIXELMAGS Factory Media Results Percentage of subscription sales 2% 18% 19% 3% 3% 2% 14% 7% 22% 5% 2% 3% 2% Bicycle Buyer Boards Cooler DIG Dirt Kingpin Moto Onboard Ride UK Sidewalk Surf Europe Surfer’s Path Whitelines
    17. 17. © 2010 PIXELMAGS Factory Media Results Percentage of sales by Country GB US AU DE FR JP CA ES IT CH AT NL IE
    18. 18. © 2010 PIXELMAGS Factory Media Results Percentage of sales by Country JAN-2010 Total Average FEB-2010 18% 5%5% 4% MAR-2010 2% 2% 1% 1% 1% 1% ARP-2010 59% MAY-2010 0 25 50 75 100 GB US AU DE FR JP CA ES IT CH AT NL IE
    19. 19. © 2010 PIXELMAGS Insights • Circulation – 6% of our copy sales are now App sales • Quantitative • Quotes • Constant maintenance, updates, evolution of technology
    20. 20. © 2010 PIXELMAGS The Future • Integrating MPORA into • Ad opportunities Factory media Magazines • Portfolio publishing approach • Cross promotion across Factory media Apps Utilising MPORA video content across all magazine brands within existing Apps.
    21. 21. © 2010 PIXELMAGS The Future • Multiple platform subscriptions eg. sell digital and print subscription with one transaction, utilising technological partners such as Dovetail.
    22. 22. © 2010 PIXELMAGS The Future • Multiple platform subscriptions eg. sell digital and print subscription with Consumers one transaction, utilising } technological partners such Via PixelMags or a as Dovetail. $ Combined Subscriptions thrid party using an API to sync 1. DIGITAL 2. PRINTED MAGAZINE MAGAZINE Fulfilment House eg. Dovetail Consumers Door
    23. 23. © 2010 PIXELMAGS Declaring the content platform Replica Enhanced Targeted Dynamic Editorial and design Editorial that is retained Editorial is changed Editorial can be unchanged from the from the original edition for defined groups or created and/or original print edition. and is redesigned or platforms before selected at point of Content is fixed once supplemented. Content delivery. Content is delivery. Content can published. is fixed once published. fixed once published. change at any time.
    24. 24. © 2010 PIXELMAGS Declaring the content platform Replica Enhanced Targeted Dynamic Standard Brand Premium Flat User Rich Experience Free Price Paid Static Advertising Dynamic Replica Editorial Content Agnostic
    25. 25. © 2010 PIXELMAGS Declaring the content platform Replica Enhanced Targeted Dynamic Standard Brand Premium Flat User Rich Experience Free Price Paid Static Advertising Dynamic Replica Editorial Content Agnostic
    26. 26. © 2010 PIXELMAGS Declaring the content platform Replica Enhanced Targeted Dynamic Standard Brand Premium Flat User Rich Experience Free Price Paid Static Advertising Dynamic Replica Editorial Content Agnostic
    27. 27. © 2010 PIXELMAGS Declaring the content platform Replica Enhanced Targeted Dynamic Standard Brand Premium Flat User Rich Experience Free Price Paid Static Advertising Dynamic Replica Editorial Content Agnostic
    28. 28. © 2010 PIXELMAGS Creating Agnostic Content PDF content for print Reformatted content for digital Realistic page turn Cross with zoom to read text navigation Left and right to navigate magazine up and down to read more content.
    29. 29. © 2010 PIXELMAGS Evolution with no effect to the user The PixelMag App can Upload straight deliver either technology from In-design
    30. 30. © 2010 PIXELMAGS Evolution with no effect to the user Coming Soon The PixelMag App can Upload straight deliver either technology from In-design PDF InDesign Plugin for iPad content creation } Processing Hosting & Delivery Publishing App Management Data Aggregation Interactive content E-Commerce Coming Soon
    31. 31. Helping brands monetize their content on new devices.
    32. 32. ThankYou. Mark Stubbs, CEO PixelMags Chris Talintyre, Direct Marketing Manager Factory Media Helping brands monetize their content on new devices.

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