Print and paper spec

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  • 27/05/10
  • 27/05/10

Transcript

  • 1. Welcome Small Publishers Workshop Jonathan Hunt
  • 2. Publishing Solutions
    • Getting the basics right in preparation
    • for a magazine tender
    • David Foakes
  • 3.
    • Preparing for a Tender Process
    • What is the core of the specification
    • The importance of getting it right first time
    • The cost of Butterfly Production
    • MIS Control
    • Leading to cost savings
    What we will cover
  • 4. The Specification
    • The core of the specification
    • The basics are boring right!
    • Strive to become your suppliers best customer
  • 5. Print
    • What is the basic print production spec
    • Can we get it right
    • Rationalisation – individual magazines and portfolio
    • Understand what you are buying
  • 6. Specify correctly
    • Specify correctly and aim to get it right first time
    • Production schedules and plate change options
    • Ask yourself has production control just evolved!
    • Keep up to date with new services from existing suppliers…environmental impact, cost and time savings
  • 7. Analysis
    • Audit your specification and processes
    • Ask questions to get the tender specification right for purpose
    • Communicate and challenge
    • Look for better solutions
  • 8. Summary
    • Specify correctly
    • What should you supply soft and hard items
    • The cost of changing your mind
    • Rationalise without taking away the publishing USP’s
    • Goodwill items
    • Gather information existing and potential suppliers
    • Target the cost and time savings
    • An Audit offer
  • 9. Welcome Manufacturing Considerations Effecting Cost Tony Ayles
  • 10. The Main Categories
    • Basics
    • 2. Added value / Additional services
  • 11. Basics
    • Press size
      • 8,16, 24, 32, 48, 64, 72 Page
    • Cut off
      • 598mm, 620mm, 630mm
      • Short grain - 445mm
    • Page size
      • e.g. (Lithoman) page size 300 x 240 can produce 64 page sections
      • Reduced width/depth 297 x 210 can produce 72 page section
      • 280 x190 can produce 80 page sections
    • Section size
      • Maximise press capability
    • Paper
      • Coated/ Uncoated
      • Bulk
      • Run ability
      • Weights
  • 12. Basics (cont)
    • Scheduling
      • Weeks 1 & 4
      • Batching Magazines Together
    • 1 Stop Shop
      • PDF
      • Print
      • Bind
      • Mail
      • Dispatch
    • Tolerances
      • Additional costs
        • Incorrectly formatted PDF’s
        • Out of spec inserts
  • 13. Complete marketing services
    • Specialist marketing audits and consultancy
    • Database management
    • Subscription management services
    • Digital printing
    • Direct mail
    • Security mailing
    • Email marketing
    • SMS marketing
    • Data cleansing and health check
    • High speed personalisation
  • 14. What is Paper Management? Joyce Huie
  • 15. Paper Management
    • Is a service that could be provided by
    • your own internal paper/production department
    • By paper supplier -mill direct or a specialist paper merchant
  • 16.
    • Control
    • Cost Savings
    • Reporting
    Paper Management
  • 17. Control
    • Transparency
    • Purchasing your paper – pricing and improve consistency of supply
    • Stock and wastage arrangements
  • 18. Cost Savings
    • Budgeting and expenditure
    • What ifs scenarios
    • Effective inventory management
  • 19. Reporting
    • Budget v Forecast v Actual cost and usage
    • To assist finance or production
    • Monitor printer performance and waste analysis
  • 20.
    • Paper Specification
    • Matthew Valentine
  • 21. Making the Right Choice
    • Economic
      • Have you over-specified?
      • Can you reduce the grammage?
      • Is there a cheaper alternative?
      • Are you buying the right quantity at the right price?
    • Appearance
      • Are you benchmarking the competition?
      • Is the look right for your market?
      • Can you add value by choosing a better quality?
    • Printing
      • Can you help reduce the print cost through paper choice?
      • Is the paper right for your ink coverage/image type?
  • 22. Your Choices
    • Paper has evolved over the last 30 years
    • The focus is on lower weight, higher brightness papers
    • Choosing the right one is possibly the most important cost decision you will face
  • 23. Categories of Paper Grade
    • Newsprint / improved newsprint (uncoated)
    • Mechanical uncoated S/C
    • Machine finished coated MFC
    • Mechanical light weight coated LWC
    • Mechanical medium weight coated MWC
    • Near woodfree & woodfree coated
    • Uncoated woodfree
  • 24. Key Characteristics of Offset Litho Papers
    • Grammage
    • Bulk
    • Whiteness
    • Gloss levels
    • Opacity
    • All of the above characteristics are inter-linked, i.e. a high white paper will have lower opacity, a heavier grammage will result in increased bulk, which in turn will be effected by a matt or gloss finish
  • 25. Determining Cost
    • Paper, in most instances, is sold by weight, so choosing lower grammages reduces the amount of paper required for the job
    • Some grammages do incur surcharges
    • However, choosing the lightest possible grammage will be the most cost effective route from a tonnage utilisation and mailing perspective
  • 26. Determining Cost: An example
    • You order 10t on 100gsm at £700/t
      • Total cost £7,000
    • You switch to 90gsm
      • Your tonnage requirement reduces to 9t
      • A saving of 10%
      • The surcharge is 3%, giving you a buying price of £720
      • Total cost £6,480
  • 27. Summary
    • Price
    • Availability
    • Printing Process / ink coverage
    • Product Longevity
    • Grammage
    • Finish
    • Price
    • Availability
    • Printing Process / ink coverage
    • Product Longevity
    • Grammage
    • Finish
  • 28. Questions?