Special Event Boot Camp} 6th Edition


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Special Event Boot Camp} 6th Edition

  1. 1. training &DevelopmentTeam Buildingworkshops Presented by: , Carol Moxam CSEP Special Event Boot Camp1
  2. 2. The General’s sTraTeGy Special Event Boot Camp trains using friendly military strategies.OUTCOMES • What Do We Want?ASSETS • What Do We Have?ACTIONS • What are We Going to Do?
  3. 3. 3OUTCOMES“What do we Want”• Get Connected• Get Trained• Build Event Teams• Engage with Events• Communications• Relationships• Brand into Your Community
  4. 4. 4ASSETSWho do we have on our Team? Identify who we have in our company that can directly impact the outcomes we are taking
  5. 5. 5Army of InfluencersProvide Real Value Respond and Participate Be Honest and Transparent
  6. 6. 6Armed with Tools
  7. 7. 7The Administration management Proper allocation Direction Control of resourcesThe Designmanagement Artistic interpretation and expression of goals and objectives
  8. 8. 8The Marketing management Business development Cultivate economic & political support Shape the image & value of the event projectThe Operations The Riskmanagement management People, Products &  Protective obligations, Services opportunities & Roles & Responsibilities legalities Applications & Maneuvers
  9. 9. 9One King Rocks (I King West) Results: 1 Million in Sales 300 Event Coordinators Team of 30 to produce event
  10. 10. 10ASSETSIT Takes a Community to Raise a Brand  Understand Cultures  Timing  Careers  Trends
  11. 11. 11ACTIONSDesign on Events with Purpose Define our Events 5 W’s (Who, What, When, Where, Why) Goals & Objectives Assets Actions Keep it Simple Create an Experience
  12. 12. 12Team ACTIONS Planning (Team/Roles/Responsibilities) Sourcing (Team’s to target market profile) Soliciting (Interview Team) Selecting(Approval of Application)
  13. 13. 13Key Deliverables Administration: Efficient and effective manners to benefit event projects and limit risks Design: Create the event as an experience focused on goals and objectives. Marketing: Understand the unique buyer-seller relationships Operations: Impeccable coordination is required to manage this symphony Risk: Choices and activities are mandated by stakeholders
  14. 14. 14Key Success Metrics
  15. 15. 15Key Success Metrics Increased productivity in working with team Strategies to improve business operations and document systems Strategic Insight on tools needed to leverage events and achieve business goals
  16. 16. 16 www.specialeventbootcamp.com carol@specialeventbootcamp.com Twitter: @eventbootcampWe salute you!THANK YOU FOR YOUR GENEROUS LISTENING
  17. 17. 17 Carol Moxam, CSEPwww.specialeventbootcamp.comcarol@specialeventbootcamp.com Tel: 416-616-6670
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