Social Media Boot Camp.

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The Event Plan - using social media to benefit your events and business, applying the tools to your next event, how to use Twitter, Facebook, Linked-in, YouTube and integrate into your event planning and measurement.

* Measure your success

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Social Media Boot Camp.

  1. 1. Carol Moxam, CSEP Special Event Boot Camp SOCIAL MEDIA The Event Plan
  2. 3. Listen LISTEN
  3. 4. Social Media Strategy <ul><li>Where to participate </li></ul><ul><li>Who to target </li></ul><ul><li>What content to create </li></ul><ul><li>Marketing & Business Innovation </li></ul>
  4. 6. Crowdsourcing <ul><li>Dell Idea Storm </li></ul><ul><li>10,000 ideas </li></ul><ul><li>80,000 comments since Feb 2007 </li></ul>
  5. 7. Blog It <ul><li>Cocktail of Venues </li></ul><ul><li>Crowd-source Conference Agendas </li></ul><ul><li>Seek the Path of Least Resistance </li></ul>Posted by Ramesh Sambasivan on March 31, 2009 at 1:35am in Tricks of the Trade
  6. 8. The Event: Pay it Backwards www.dailychallenge.org
  7. 9. The Charity
  8. 10. The Challenge <ul><li>FUNdraiser </li></ul><ul><li>World Record </li></ul><ul><li>Unite the Community </li></ul>
  9. 11. The Social Network
  10. 12. Facebook
  11. 13. Invite, Share, Join,Celebrate <ul><li>#pibto </li></ul>
  12. 14. Video Share http://www.youtube.com/watch?v=vpkfsyUaxww
  13. 15. Photo Share
  14. 16. @Relay for Life @relayforlife
  15. 18. My Community <ul><li>League of Rock </li></ul><ul><li>Event Peeps </li></ul><ul><li>Facebook </li></ul><ul><li>Phone </li></ul><ul><li>In Person </li></ul>
  16. 19. RSVP’s
  17. 20. Twitter <ul><li>#eventprofs </li></ul><ul><li>Mondays - 9:00 p.m. to 10:00 p.m. </li></ul><ul><li>Thursdays - 12:00 p.m. to 1:00 p.m. </li></ul>
  18. 21. Polls
  19. 23. Share You Event Photos
  20. 25. Word Press
  21. 26. Event Boot Camp Seven Day Challenge <ul><li>Build It </li></ul><ul><li>Blog It </li></ul><ul><li>Practice It </li></ul><ul><li>Share It, Facebook, Twitter, Linked-In, You Tube, Photos </li></ul><ul><li>Challenge </li></ul><ul><li>Affiliate </li></ul>
  22. 28. Challenge #1 <ul><li>Tweet @eventbootcamp your twitter url </li></ul>
  23. 30. Measurement
  24. 31. THANK YOU Carol Moxam, CSEP Special Event Boot Camp @eventbootcamp #eventbootcamp [email_address] 416-616-6670

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