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Boot Camp Power Point Post Rank
 

Boot Camp Power Point Post Rank

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Social Media Measurement

Social Media Measurement
Post Rank Filters Your Blogs.

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    Boot Camp Power Point Post Rank Boot Camp Power Point Post Rank Presentation Transcript

    • Presented By: Carol Leaman, CEO Aiderss / postrank SOCIAL MEDIA BOOT CAMP
    • “ Measure Your Success”
      • Agenda
      • Brief History of AideRSS/PostRank
      • Changing Landscape & Emerging Themes
      • PostRank: Measuring Audience Engagement
      • Demo
      • Questions
      • Founded 2 years ago in Waterloo, Ont.
      • Launched first service in July 2007 to deal with information overload using audience engagement as a measure of “value”
      • 11 employees
      • > 50,000 users; almost 2B PostRanks served
      • Venture funded
      • Today you can use PostRank to.......
      • Discover the best content on the web
      • Find and follow topic area experts and influencers
      • Share your reading lists and your own influence
      • Measure your reach/success as a publisher
      • Mass content creation; more than 150M blogs of widely varying quality and credibility
      • Ubiquitous distribution of content killing traditional (dead-tree) media
      • Proliferation of the social web (networks, applications)
      • Advertisers & publishers unsure of how & where to best reach audience and measure results
      Changing Landscape
      • Finding information is shifting from search engines to social applications – Twitter disrupting email; Adage getting more traffic from Facebook than Google; LinkedIn
      • Individual publishers/authors are wielding influence once held by accredited journalists
      • Social media universe is powerful but still not well understood
      Emerging Trends
      • SEO – search engine optimization
      • Structure & best practices (microformats, etc)
      • Good keywords
      • Good hosting Individual publishers/authors are
      • SEM – search engine marketing
      • Paid placement (adwords)
      • Contextual advertising
      • Niche & targeted search
      SM & Marketing
      • SMM – social media marketing
      • Completely new playing field
      • New tools, new strategies & lots of confusion
      • Old tools perform poorly (anchor text, etc)
      • Benefits:
      • Viral media gives you the ability to brand
      • Viral media helps rankings through links
      • Viral media means that you are growing your fan base.
      SM & Marketing
      • Conversations about measuring and making sense of social media have reached a crescendo
      • Is it just another a channel? Should behaviour change? What’s the ROI?
      • We believe dynamics are different, and understanding them and figuring out how to apply them are critical to success
      Social Media Measurement
        • Online Publications
        • Bloggers
        • Ad Agencies / PR Firms
        • Advertisers/Corporations
      Critical to Whose Success?
    • The PostRank Process Engagement Sources
    • The 5 C’s of Engagement Creating Critiquing Chatting Collecting Clicking
    • PostRank Stats
      • Tracking ~1 million unique, user-submitted feeds
      • Indexing over 2 million stories a day
      • Calculating over 13,000 PR per minute
      • Using 200 servers at EC2 for data collection and archiving
    • So Why is Tracking Social Engagement Important?
      • Two amazing realities:
      • Over 80% of story engagement happens off of the publishers property!
      • The half-life of a story today is 50 minutes (56% in the first day)!
    • Here’s How it Looks Social Media, kthnx SEO (aka Google)
    • Our Data Proves.....
      • “ If you are not leveraging social media, then you are missing 50% of your traffic”
      • SEO is still very important: driving traffic from the tail
      • SMM is a new power tool: builds community, grows influence, but it’s also very fickle.
    • Velocity is Key
      • # 1 metric in SMM: Velocity
      • Number of votes, Diggs, etc. correlated with time since the story was posted
      • In fact time matters for most social services/applications
      • Lots of networks….how do you know where to spend your time as a publisher?
    • PostRank Engagement Analytics
      • Providing:
      • Real-time data about audience engagement as it’s happening
      • Historical engagement trends/analytics
      • Benchmarking against others (i.e. compete.com for SMM)
    • PostRank Engagement Analytics
    • PostRank Engagement Analytics
      • Overall engagement trends for the site
        • “ How am I doing?”
      • Drill down to per-story engagement graphs + details
        • How did it do? Why?”
      • Individual metrics per story, and their distribution by day
        • “ Where did it get pickup? Can I do it again?“
      • Daily / Weekly / Monthly reports
    • PostRank Demo & Questions
    • THANK YOU Carol Leaman www.postrank.com [email_address]