Special Effects Media YouTube product placementPresentation Transcript
YouTube Video Network
TV vs. ONLINE VIDEO
TV vs. On
Media consumption is changing.
Younger generations tend to consume more video
content online than on TV.
monthly >1 billion
hours of video views
80% of YouTube traffic from outside the US!!!
How do channels stand out from the crowd?
There is a vast amount of know-how behind engaging
channels, on the ﬁelds of programming, production,
viewer activation, call to actions, video-, metadata-,
image-, and channel optimization.
Special Eﬀects Media is a YouTube specialist.
MULTI CHANNEL NETWORK
Special Eﬀects Media is a contracted partner* of
Google with a network status (Multi Channel Network)
with access to admin tools that allow the highest level
of YouTube channel management and optimization.
* Google Ireland Limited – Special Effects Media Limited 22.10.2013
ADVERTISER FRIENDLY CONTENT
Within Special Eﬀects
Media video network
No cat videos.
YouTube is a real
youthful social channel,
it’s users are typically
younger than 30 years
This is a demography
that is increasingly
hard to reach with
* Source: MediaQ 2013 autumn survey
There is several million video views per month within
the reach of Special Eﬀects Media video network.
Among our channels
YOUTUBE PRODUCT PLACEMENT
We oﬀer product / brand placement opportunity on
Hungary’s most exciting YouTube channels.
This is not advertising- We only deal with
placements where the product / brand becomes
integral part of the content and the nature of the
content allows the organic placement of the given
product / brand.
After learning about the product to be placed, we
will oﬀer relevant channels and content.
YOUTUBE CPV CAMPAIGNS
To increase the eﬀectiveness of the product
placement, it might worth setting up a supporting
video advertising campaign besides.
On YouTube it is possible to advertise on a CPV
(cost per view) base, where payment is only
required after ads that really have been viewed.
A CPV campaign could of course be highly eﬀective
with or without a product placement campaign as
Enquire with your unique product placement or
video advertising campaign and we prepare a
custom oﬀer about placement on the most
suitable YouTube channels.
CEO & Co-Founder
Special Eﬀects Media