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Special Effects Media YouTube product placement

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  • 1. YouTube Video Network
  • 2. TV vs. ONLINE VIDEO 134 min line TV vs. On 14-29 yrs 218 min Media consumption is changing. Younger generations tend to consume more video content online than on TV. Source: Comscore,  AGF,  GfK,  ARD,  ZDF,  Germany
  • 3. YOUTUBE monthly >1 billion >6 unique user hours of video views 80% of YouTube traffic from outside the US!!! Source: YouTube
  • 4. HUNGARIAN SOCIAL LANDSCAPE acebook 4 600 000 YouTube 1 495 000 Registered users Demography on YouTube Source: MediaQ 2013 autumn survey Instagram 460 000 <30
  • 5. HUNGARIAN VIDEO PLATFORM AWARENESS Regular visitor YouTube 81% YouTube 88% Source: NRC IndaVideó 31% IndaVideó 11% Videa 30% Videa 8% Spontaneous awareness
  • 6. PROFESSIONAL MANAGEMENT How do channels stand out from the crowd? There is a vast amount of know-how behind engaging channels, on the fields of programming, production, viewer activation, call to actions, video-, metadata-, image-, and channel optimization. Special Effects Media is a YouTube specialist.
  • 7. MULTI CHANNEL NETWORK Special Effects Media is a contracted partner* of Google with a network status (Multi Channel Network) with access to admin tools that allow the highest level of YouTube channel management and optimization. * Google Ireland Limited – Special Effects Media Limited 22.10.2013
  • 8. ADVERTISER FRIENDLY CONTENT Within Special Effects Media video network content is guaranteed advertising friendly, quality content. No cat videos.
  • 9. DEMOGRAPHY YouTube is a real youthful social channel, it’s users are typically younger than 30 years old*. This is a demography that is increasingly hard to reach with traditional tools. * Source: MediaQ 2013 autumn survey
  • 10. REACH There is several million video views per month within the reach of Special Effects Media video network.
  • 11. PORTFOLIO Among our channels
  • 12. YOUTUBE PRODUCT PLACEMENT We offer product / brand placement opportunity on Hungary’s most exciting YouTube channels. This is not advertising- We only deal with placements where the product / brand becomes integral part of the content and the nature of the content allows the organic placement of the given product / brand. After learning about the product to be placed, we will offer relevant channels and content.
  • 13. YOUTUBE CPV CAMPAIGNS To increase the effectiveness of the product placement, it might worth setting up a supporting video advertising campaign besides. On YouTube it is possible to advertise on a CPV (cost per view) base, where payment is only required after ads that really have been viewed. A CPV campaign could of course be highly effective with or without a product placement campaign as well.
  • 14. OUR OFFER Enquire with your unique product placement or video advertising campaign and we prepare a custom offer about placement on the most suitable YouTube channels.
  • 15. CONTACT speceffectmedia.com         Gergo Szabo CEO & Co-Founder Special Effects Media hu: +36303996129 uk: +447538704455 gergo@speceffectmedia.com

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