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Spear Case Study : ODA
 

Spear Case Study : ODA

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Marketing Book for ODA, Office for Design & Architecture

Marketing Book for ODA, Office for Design & Architecture

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    Spear Case Study : ODA Spear Case Study : ODA Presentation Transcript

    • Case StudyClient: Office for Architecture & Design
    • Project Overview ODA DNA Office for Design & Architecture - Full service New York based practice - Innovative strategic design solutions - Integrating building & interior architecture - Creators of signature iconic spaces - Both public & private - A leader in contemporary design2011 Spear Design Group. All rights reserved. Proprietary & Confidential 2
    • Project Overview DESIGN CRITERIA Develop a monograph promotional piece that: - Showcases your diverse body of work - Conveys your creative process - Encapsulates your methodology - Targets national and international clients - Modern, innovative and unique2011 Spear Design Group. All rights reserved. Proprietary & Confidential - Knocks your competitors socks off 3
    • StrategySIMPLEXITY
    • Concept 1: DESIGN STRATEGY SIMPLEXITY is a theory that proposes a possible complementary relationship between complexity and simplicity. The act of establishing a simple solution for something that is complex and vice versa. The result is a totally unexpected merging of the two conditions into something utterly unique.2011 Spear Design Group. All rights reserved. Proprietary & Confidential 6
    • Overview: A Series of 10 Modules One Module per project > Easy to update and customize2011 Spear Design Group. All rights reserved. Proprietary & Confidential 10
    • Slip Case Front through the frosted poly you’ll see the cover is the Module #1 SIMPLEXITY2011 Spear Design Group. All rights reserved. Proprietary & Confidential 2
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Module 1 Simplexity Cover XITY SIM PLE3
    • Module 1 Simplixity > Opening statement ODA IS RECOGNIZED FOR CREATING SOPHISTICATED AND MEMORABLE ENVIRONMENTS THROUGH INVENTIVE AND THOUGHTFUL DESIGN. WE TRANSFORM IDEAS CREATING UNIQUE AND ICONIC ARCHITECTURE, PROVING TO BE A LEADER IN CONTEMPORARY DESIGN. THROUGH CLIENT COLLABORATION AND A HIGHLY INNOVATIVE DESIGN PROCESS, WE HONOR EACH SPACE BY ALLOWING THE CREATIVE PROCESS TO UNFOLD. WE BRING DISCIPLINE, RESPECT, AND INTUITION TO OUR WORK — PUBLIC & SIMPLICITY PRIVATE, NEW CONSTRUCTION & RESTORATION, COMMERCIAL & RETAIL, + HIGH-RISE RESIDENTIAL, PRIVATE HOMES & ESTATES, AND COMMUNITY COMPLEXITY = DEVELOPMENT. BY ADOPTING A HOLISTIC DESIGN APPROACH AND WITH SIMPLEXITY CAREFUL ANALYSIS OF EVERY DETAIL, WE INTEGRATE THE BUILDING ARCH- ITECTURE WITH INTERIOR ARCHITECTURE, SHAPING DEEPLY PERSONAL AND REFINED SPACES. OUR COMMITMENT TO OUR CLIENTS IS OUR2011 Spear Design Group. All rights reserved. Proprietary & Confidential WILLINGNESS TO EXPLORE NEW IDEAS AND TECHNOLOGIES WHICH ARE VISIBLE IN THE ENVIRONMENTS WE CREATE. ODA SEARCHES FOR THE DNA OF EACH PROJECT, ASPIRING TO PRESERVE ITS DIVERSITY, REVEALING UNEXPECTED ELEMENTS AND TIMELESS CHARACTER. 10
    • Module 1 Principles > Bios SIM ERAN Studied Architecture at Virginia Tech in Blacksburg Virginia. RYOKO CHEN After graduating in 1995 with a Bachelor of Architecture degree, Christian worked as OKADA a carpenter with design/build firms and then as an archi- Born in Israel in 1970, Mr. tect, working on housing and Received a Bachelors degree Chen studied Architecture at furniture projects. Christian in Industrial Design from Bezalel School of Art and resides in New York City with Chiba University in Japan and Design in Jerusalem, receiving his wife and two children. a Masters degree in Interior a B.Arch Diploma with Honors Design from Pratt Institute As a Principal with ODA, in 1996. His first projects were in New York. Ms. Okada’ Mr. Bailey has heightened his built in Israel shortly after his experience is far reaching; involvement in Manhattan’s graduation and included pri- working on a variety of proj- real estate development vate homes, retail, commercial ects in the United States as market. His ability to under- PLE and restaurant interiors. well as internationally. Her stand a client’s initiatives, comprehensive professional Shortly after moving perma- challenges, and range to find experience includes work in nently to New York city in unique solutions for complex project sectors such as in 1999, Mr. Chen became a programming enables creat- hospitality, boutique retail Design Principal at Perkins ing progressive architecture concepts, Mr. Chen is recog- design, and residential design. Eastman Architects where he of the highest level of design nized in publications such as She has also been a key led some of the firm’s most quality highlighted in his work Architectural Record, Interior team member for large-scale notable projects in such sec- at ODA. Mr. Bailey’s man- Design, The Architect’s News- academic, civic and com- tors as education, residential, agement skills and leadership paper, The New York Times, mercial clients. Ms. Okada’s healthcare and commercial are most notable in projects and has recently drawn emphasis for sophistication, developments. A dynamic for various market sectors international attention from function and style has helped force in Manhattan’s develop- such as multifamily housing, MARU Magazine, Concept to create custom finishes ment market and the guiding hospitality and interiors, as Architecture Magazine, Frame, and furniture designs for energy behind multiple pro- well as educational projects. and others. many clients. minent projects in Manhattan, Mr. Bailey is a registered XITY his presence is increasingly Architect in the State of New Ms. Okada, a certified interior noted in the world of archi- York, NCARB Certified, a designer in the State of New tecture and design. Mr. Chen member of the American York and one of the founding is a guest Professor at Bezalel Institute of Architecture, and a members of ODA. Among the School of Art and Design and LEED accredited professional. many awarded and/or pub- an advisor to many high-pro- lished projects in which she2011 Spear Design Group. All rights reserved. Proprietary & Confidential file projects both nationally has participated are, the ren- and internationally. ovation and restoration of the With Mr. Chen’s versatility and ingenuity, ODA is now C HRISTIAN interior architecture of Radio City Music Hall, Equinox involved with wide range of projects including architecture, BAILEY Restaurant and Brasserie 8. She is currently working on several boutique hotel, luxury interiors and furniture design. residential condominium and Gaining acknowledgment for prominent private residence imaginative and provocative projects in New York City. 11
    • Module 2 Oslo Museum NATIONAL MUSEUM OF ART, ARCHITECTURE & DESIGN, OSLO QUARTZ2011 Spear Design Group. All rights reserved. Proprietary & Confidential 6
    • Module 2 Oslo Museum ODA OSLO office for design & architecture MUSEUM QUARTZ IS AN ABUNDANT MINERAL IN THE EARTH’S CRUST. THE HIGH PURITY QUARTZ FOUND IN NORWAY, IS BECOMING ONE OF TODAY’S KEY STRATEGIC RAW MATERIALS. HIGH PURITY QUARTZ, LIKE ART, REQUIRES A GREAT LEVEL OF REFINEMENT. INSPIRED BY ONE OF NORWAY’S NATURAL MINERAL RESOURCES, THE GOAL OF THE NATIONAL MUSEUM OF ART, ARCHITECTURE AND DESIGN IS TO ESTABLISH ITSELF AS PLACE OF INTERNA- TIONAL SIGNIFICANCE. THE MUSEUM WILL BECOME A DYNAMIC NEW COMPLEX WITH A VIBRANT NATIONAL RESEARCH CENTER FOR EXCELLENCE IN THE VISUAL ARTS. This process of refining the arrangement of spaces in a contem- porary museum is similar to the refinement of raw quartz found in the earth. The first step for processing the mineral physically includes crushing, flotation, and separation techniques. The white box museum is pulled apart, analyzed and reconstructed into a more performance and freedom based design. Once the dissection2011 Spear Design Group. All rights reserved. Proprietary & Confidential and floatation of the individual com- ponents are given identity, they are reorganized around a central hub, similar to a wheel of a bicycle. 7
    • Module 2 Oslo Museum DISTINCT GALLERY TYPES ARE NATIONAL MUSEUM OF ART, ARCHITECTURE & DESIGN, OSLO MOLDED INTO SHAPE WITH SPECIFIC PROPORTIONS, LIGHTING, AND CIRCUL- ATION REQUIREMENTS. QUARTZ2011 Spear Design Group. All rights reserved. Proprietary & Confidential 8
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Module 3 15 USW 15 UNION SQUARE WEST, NEW YORK CITY GLASS TIFFANY9
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Module 3 15 USW This structure overlooking Union Square Park was originally designed for Tiffany & Company in the late 19th century. With careful consideration for upholding its historical place within the city, 15 Union Square West is gracefully translated into a 21st century residential masterwork. Creating harmony between the bygone and the present, the design for luxury living wraps the 12-story condominium residence in a translucent, layered glass skin, preserving the prominent cast iron arches of the original 5-story construction and dramatic 16’ceiling height. SIZE: 62,000 SF FEATURES: 36 RESIDENTIAL UNITS WITH PRIVATE TERRACES OWNER: BRACK CAPITAL REAL ESTATE ARCHITECTURAL DESIGNER: ODA – ARCHITECTURE P.C. ARCHITECT OF RECORD: PERKINS EASTMAN ARCHITECTS P.C. INTERIOR DESIGN: VINCENTE WOLF The curtain wall of glass is offset from the outside surface of the cast iron facade creating an interstitial space between the apartments. The black zinc framed panels are double insulated, low E protection and low iron laminated glass having little refraction. This technology creates a near perfect reflection of the park during the day with gentle transparency at night cueing the historic structure while only hinting at the individual apartments located within. The design creates 7 new floors - a series of elegant glass cubes set at different angles to allow for vivid, unobstructed park and city views with spacious, private outdoor terraces. 1870 I 2010 ODA office for design & architecture10
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Module 3 15 USW 15 UNION SQUARE WEST, NEW YORK CITY GLASS TIFFANY11
    • Module 4 Breadbox Cafe Cover BREADBOX CAFE, LONG ISLAND CITY, NY ROLLMODEL2011 Spear Design Group. All rights reserved. Proprietary & Confidential 12
    • Module 4 Breadbox Cafe ODA BREADBOX office for design & architecture EVOKING THE CONCEPT OF BAKERY AS AN ARCHITECTURAL EXPRESSION, THIS ADAPTIVE REUSE PROJECT IN QUEENS, NEW YORK TAKES A SUSTAINABLE APPROACH DEVELOPING A DESIGN PLAN TO CONVERT THE EXISTING STRUCTURE INTO A WARM AND INVITING GATHERING PLACE WHILE INCORP- ORATING THE ARTISTIC VIBRANCY OF ITS LOCAL COMMUNITY. Exposing the existing walls and doors, ODA transformed the decaying masonry façade of the 1950’s Esso garage into a significant rain screen by introducing steel channels with wooden dough rollers into the skin of the building. In keeping with sustainable principles, the heat island effect caused by the existing asphalt parking area was addressed using concrete block and grass throughout the paving area, and by creating a park-like outdoor deck area which people now use to relax with a coffee, sit and read or just people watch. The community embraces the bold and expressive statement of this eatery and the thoughtful and inventive design has cultivated a cheerful and wholesome working environment for its employees.2011 Spear Design Group. All rights reserved. Proprietary & Confidential 13
    • Module 4 Breadbox Cafe BREADBOX CAFE, LONG ISLAND CITY, NY ROLLMODEL2011 Spear Design Group. All rights reserved. Proprietary & Confidential SIZE: 1,840 SF FEATURES: OUTDOOR DECK WITH SEATING OWNER: SHUSTER MANAGEMENT ARCHITECTURE: ODA – ARCHITECTURE, P.C. INTERIOR: ODA – ARCHITECTURE, P.C. 14
    • Module 5 L.E.S. Hotel BOWERY HOTEL, LOWER EAST SIDE, NEW YORK CITY MODULAR2011 Spear Design Group. All rights reserved. Proprietary & Confidential 15
    • Module 5 L.E.S. Hotel ODA L.E.S.HOTEL A NEW CONSTRUCTION, 220-KEY, 90,000 office for design & architecture SF, GROUND-UP HOTEL PLANNED AT THE LOWER EAST SIDE AND SOHO. The project accommodates the renais- sance and revitalization of a once neglected neighborhood and will feature amenities such as a public plaza, restaurant and ballroom. Each suite will possess panoramic views of New York City and by providing an interior setting with a streamlined and mini- malist palette where guests are encouraged to explore their individual aesthetic and personal expression.2011 Spear Design Group. All rights reserved. Proprietary & Confidential 16
    • Module 5 L.E.S. Hotel BOWERY HOTEL, LOWER EAST SIDE, NEW YORK CITY MODULAR2011 Spear Design Group. All rights reserved. Proprietary & Confidential 17
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Module 6 Private Residence PRIVATE RESIDENCE, NEW YORK CITY SKYHOUSE18
    • Module 6 Private Residence ODA PENTHOUSE office for design & architecture ODA WAS HONORED TO BE SELECTED TO CREATE THE INTERIOR FOR ONE OF THE LARGEST PRIVATE APARTMENT RESIDENCES IN THE UNITED STATES.2011 Spear Design Group. All rights reserved. Proprietary & Confidential 19
    • Module 6 Private Residence SIZE: 18,000 SF Located 90 stories above This superlative dwelling also PRIVATE RESIDENCE, NEW YORK CITY 6 BEDROOMS Manhattan overlooking the East features a 75 foot expanse of 12 BATHROOMS River, this luxury condominium living and dining area along with PRIVATE ELEVATOR boasts 360° views within a Italian kitchen, library, game SCULPTURE GARDEN 18,000 SF of open floor area. room, day spa, home theater 30’ WATERFALL With a perimeter of 16 foot and professional grade listening REFLECTING POOL floor-to-ceiling windows, the room with recording studio. LIBRARY essence of the apartment is Seemingly without limitation, GAME ROOM the sculpture garden at its every feature from the façade to DAY SPA entrance. The garden features the interior is meticulously plan- HOME THEATER a spectacular 30 foot waterwall ned and detailed with a modern RECORDING STUDIO and reflecting pool overlooking and minimalist approach using 2,000 WINE ROOM the famed United Nations head- only the most pristine of GYMNASIUM quarters along the East River. materials creating a unique TEAHOUSE and exceptional setting to rival. SKYHOUSE2011 Spear Design Group. All rights reserved. Proprietary & Confidential 20
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Module 7 Chambers St Hotel CHAMBERS ST HOTEL, NEW YORK CITY WHITE SPACE21
    • Module 7 Chambers St Hotel ODA CHAMBERS office for design & architecture HOTE L LOCATED IN THE HISTORIC TRIBECA DISTRICT, THE LANDMARK BUILDING IS BEING RESTORED AND CONVERTED INTO A HOTEL THAT WILL BECOME A CATA- LYST TO THE REVIVAL OF CHAMBERS ST. The building was constructed in 1856 in “Italianate Style” architecture. Clad with Tuckahoe marble, and large-scale arched windows with a cast iron storefront with stone cornices, for many years it served as the home to textile and clothing manufacturers and retailers.2011 Spear Design Group. All rights reserved. Proprietary & Confidential 22
    • Module 7 Chambers St Hotel 95 GUEST ROOMS CHAMBERS ST HOTEL, NEW YORK CITY LEED SILVER COURTYARD SKYLIGHTS POOL RESTAURANT RETAIL WHITE SPACE2011 Spear Design Group. All rights reserved. Proprietary & Confidential The design intent is to enlighten the into the mechanical system as well as THE TRAVELER CHAIR was inspired dormant character of this historic building daylighting strategies that included court- when designing guest suites for the hotel. and reveal its spirit. By understanding its yard skylights which allow for natural light The concept was developed from the rich history, ODA was able to transform to penetrate the sub cellar pool area. hotel’s location near the garment district. the building into it a contemporary form. The existing façade was carefully detailed Layers of fabric, diverse textures and ODA consulted with environmental spe- to restore all the original elements as patterns. Bold, individual & independent. cialists to develop an energy efficient per the NY City Landmarks Preservation The weighted structure of the chair is building eligible to be LEED certified. Commission. contrasted by the playful use of fabric A heat recovery system was incorporated striking a powerful & provocative balance. 23
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Module 8 The James Hotel THE JAMES HOTEL, NEW YORK CITY H OM E JAMES24
    • Module 8 The James Hotel ODA JAMES office for design & architecture HOTEL THIS SOHO BOUTIQUE HOTEL WAS DESIGNED BY ODA IN COLLABORATION WITH PERKINS EASTMAN. CUSTOM INTERIORS BY ODA WITH AMANDA SULLIVAN, BLEND ARTISTIC ESSENTIALS AND LUXURIOUS FUNCTIONALITY. The hotel design strategy was to bring community together with hospitality. Each detail of the hotel was meticulously fashioned to inspire the sens-2011 Spear Design Group. All rights reserved. Proprietary & Confidential es with a blend of traditional as well as contemporary. 25
    • Module 8 The James Hotel THE JAMES HOTEL, NEW YORK CITY JAMES Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet HOTEL dolore magna aliquam erat volutpat. veniam, Duis autem vel eum iriure dolo esse mole stie consequat, vel illum dolore eu feugiat nulla facili- sis Lorem ipsum dolor sit2011 Spear Design Group. All rights reserved. Proprietary & Confidential amet, consectetuer adipisc- ing elit, sed diam nonummy nibh euismod tincidunt ut aoreet dolore magna ali- quam erat volutpat. Ut wisi enim ad minim veniam, Duis 26
    • Module 9 Stockbridge House PRIVATE RESIDENCE, STOCKBRIDGE, MASSACHUSETTS STOCK BRIDGE HOUSE2011 Spear Design Group. All rights reserved. Proprietary & Confidential 27
    • Module 9 Stockbridge House STOCK THIS PRIVATE RESIDENCE SITUATED HIGH ATOP A HILL SLOPING TOWARD A ODA office for design & architecture BRIDGE LAKE IN STOCKBRIDGE, MASSACHUSETTS, WILL SERVE AS A WEEKEND HOUSE AND SUMMER RETREAT FOR THREE GENERATIONS OF THE OWNER’S FAMILY.2011 Spear Design Group. All rights reserved. Proprietary & Confidential 28
    • Module 9 Stockbridge House PRIVATE RESIDENCE, STOCKBRIDGE, MASSACHUSETTS The plan for the house consists of five independent suites sharing common open living, dining and kitchen spaces with a garden STOCK courtyard. The design takes advantage of the tranquil lake views while responding to the local varying climate characteris- BRIDGE tics. The structure is conceived as a rectangular box apportioned and forming two autonomous yet connected parts. The semitrans- HOUSE parent line amid the two creates a shield from harsh northerly winds, while the outdoor court brings an added dimension for the indoor |outdoor living experience. Other amenities include children’s play room, private theater, extended basement, and wine cellar.2011 Spear Design Group. All rights reserved. Proprietary & Confidential 29
    • Module 10 Chelsea residential > 555 Sixth Avenue CHELSEA RESIDENTIAL, NEW YORK CITY CUBE2011 Spear Design Group. All rights reserved. Proprietary & Confidential 30
    • Module 10 Chelsea residential CHELSEA ODA office for design & architecture RESIDENTIAL &RETAIL LOCATED BETWEEN CHELSEA AND THE FLATIRON DISTRICT, 555 SIXTH AVENUE IS A SIX STORY APARTMENT BUILDING SITUATED ON AN ENTIRE CITY BLOCK BETWEEN WEST 15TH AND WEST 16TH STREETS.2011 Spear Design Group. All rights reserved. Proprietary & Confidential 31
    • Module 10 Chelsea residential CHELSEA RESIDENTIAL, NEW YORK CITY The revitalization of this building will include the addition of two floors along with 25,000 SF of commercial retail space at the ground level. The new residential floors will be designed with pos- sible roof deck access. All of the existing apart- ments will be renovated to include new bathrooms and kitchens. There are two residential lobbies which will become grand entrances for the building. Common areas and corri- dors on all floors will also be revitalized. CUBE Plans for the Cellar level of the building include 5,000 SF amenity spaces, health club, rear courtyard, Zen Garden with cellar level access stairs and elevator.2011 Spear Design Group. All rights reserved. Proprietary & Confidential Plans also include the design and construction of an enclosed atrium over the existing cellar level out- door plaza and adjoining commercial space includ- ing a 2-stop glass elevator. 32
    • OverviewODA Module Covers
    • Slip Case Front through the frosted poly you’ll see the cover is the Module #1 SIMPLEXITY2011 Spear Design Group. All rights reserved. Proprietary & Confidential 3
    • Summary Modules 2, 3, 4 NATIONAL MUSEUM OF ART, ARCHITECTURE & DESIGN, OSLO 15 UNION SQUARE WEST, NEW YORK CITY BREADBOX CAFE, LONG ISLAND CITY, NY TIFFANY QUARTZ GLASS ROLLMODEL 3
    • Summary Modules 5, 6, 7 BOWERY HOTEL, LOWER EAST SIDE, NEW YORK CITY PRIVATE RESIDENCE, NEW YORK CITY CHAMBERS ST HOTEL, NEW YORK CITY WHITE MODULAR SKYHOUSE SPACE 4
    • Summary Modules 8, 9,10 THE JAMES HOTEL, NEW YORK CITY PRIVATE RESIDENCE, STOCKBRIDGE, MASSACHUSETTS CHELSEA RESIDENTIAL, NEW YORK CITY JAMES STOCK HOTEL BRIDGE CUBE HOUSE 5
    • BrandingODA LOGO EVOLUTION
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Branding: EXISTING LOGO2
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Branding: STEP 1 Paired down > Simplified ODA3
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Branding: STEP 2 Basic Shapes > Building Blocks4
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Branding: STEP 3 2D Solid Shapes5
    • ODA Logo: EXTENSION 3D Shapes > Architectural
    • Branding: CORPORATE STATIONERY Business Card & Letterhead W ST 64 NE 49 DE O PR ER W U 6 W D 47 W 4 B SI FFI IN AN .O IO 8 YO R GN CE CI PL CH DA @O 74 RK OA & F -A D 55 DW A OR E EN RC A- NY A RC HI ARC 10 Y, 3 HIT TE H 01 FL EC CT IT 2 TU UR EC RE E. TU CO RE M .CO M2011 Spear Design Group. All rights reserved. Proprietary & Confidential OFFICE FOR DESIGN & ARCHITECTURE 494 BROADWAY, 3FL NEW YORK NY 10012 646 478 7455 STUDIO@ODA-ARCHITECTURE.COM WWW.ODA-ARCHITECTURE.COM 7
    • Branding: CORPORATE STATIONERY 3D Business Card ERAN CHEN PRINCIPLE OFFICE FOR DESIGN & ARCHITECTURE 494 BROADWAY, 3FL NEW YORK NY 10012 646 478 7455 STUDIO@ODA-ARCHITECTURE.COM WWW.ODA-ARCHITECTURE.COM2011 Spear Design Group. All rights reserved. Proprietary & Confidential 8
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Organic cotton T’Shirts Branding: PROMOTIONAL ITEMS9
    • 2011 Spear Design Group. All rights reserved. Proprietary & Confidential Skateboard deck Branding: PROMOTIONAL ITEMS10
    • Thank YouSpear Design Group, New York