The Age of Engagement: The Rise of Local Search

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Sensis CEO, Bruce Akhurst, discusses the rise of local search and the impact it's having on marketing and the media.

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The Age of Engagement: The Rise of Local Search

  1. 1. The Age of Engagement part 1: the rise of local search Bruce Akhurst CEO, Sensis Pty Ltd
  2. 2. We live in difficult times Source: Consumer confidence – Sensis Consumer Report, March 2009. Business confidence – Sensis Business Index, February 2009
  3. 3. “ Cinema is an invention without a future” Louis Lumiere
  4. 4. “ Computers in the future may weigh no more than 1.5 tons” Popular Science Magazine, 1949
  5. 5. The Age of Engagement
  6. 6. Local search is growing Source: Roy Morgan Single Source Australia. Online local search defined as Yellow Pages® Online, Whereis.com.au, Google Maps, MyLocal, TrueLocal
  7. 7. Yellow Pages ® multi-channel network
  8. 8. Mobile phone = revolution
  9. 11. Sat nav image
  10. 12. Mobile payments image
  11. 13. the future
  12. 14. Check out www.speakingsensis.com.au to view parts one and two of The Age of Engagement.

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