The Age of Engagement 2: The Rise of Social Media

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    The Age of Engagement 2: The Rise of Social Media - Presentation Transcript

    1. The Age of Engagement part 2: the rise of social media Bruce Akhurst. CEO, Sensis Pty Ltd
    2.  
    3. Publish
    4.  
    5.  
    6. Share
    7. Converse
    8. Social media is… Two people in a coffee shop
    9. ExpoTV Almost 300,000 consumer generated product reviews… All on video!
    10. Consumers want to contribute
    11. Contextual advertising
    12. 15,000 followers on Twitter…
    13.  
    14. LEGO Factory The way we could all be innovating in the future
    15. Share Vote Discuss See
    16.  
    17.  
      • Personal:
        • a social media strategy needs people
      • Commitment:
        • not just campaigns, but a commitment for life
      • Tone:
        • get it wrong at your peril
      • Respect:
      • support, not SPAM
      • Conversations
        • build understanding: gain respect
      • Co-creation
        • new ideas, optimise innovation and customer value
      • Small business empowerment
        • the chance for SMEs to build brand equity
    18. The Age of Engagement

    + Sensis Sensis , 7 months ago

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    Sensis CEO, Bruce Akhurst, shares some thoughts and more

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