• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Age of Engagement 2: The Rise of Social Media
 

The Age of Engagement 2: The Rise of Social Media

on

  • 2,767 views

Sensis CEO, Bruce Akhurst, shares some thoughts and observations about the rise of social media and the impact it is having on marketing.

Sensis CEO, Bruce Akhurst, shares some thoughts and observations about the rise of social media and the impact it is having on marketing.

Statistics

Views

Total Views
2,767
Views on SlideShare
2,386
Embed Views
381

Actions

Likes
3
Downloads
0
Comments
0

6 Embeds 381

http://www.speakingsensis.com.au 171
http://www.cutthrough.biz 152
http://www.thecontentfactory.com.au 54
http://www.linkedin.com 2
http://intertapas.wordpress.com 1
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Age of Engagement 2: The Rise of Social Media The Age of Engagement 2: The Rise of Social Media Presentation Transcript

    • The Age of Engagement part 2: the rise of social media Bruce Akhurst. CEO, Sensis Pty Ltd
    •  
    • Publish
    •  
    •  
    • Share
    • Converse
    • Social media is… Two people in a coffee shop
    • ExpoTV Almost 300,000 consumer generated product reviews… All on video!
    • Consumers want to contribute
    • Contextual advertising
    • 15,000 followers on Twitter…
    •  
    • LEGO Factory The way we could all be innovating in the future
    • Share Vote Discuss See
    •  
    •  
      • Personal:
        • a social media strategy needs people
      • Commitment:
        • not just campaigns, but a commitment for life
      • Tone:
        • get it wrong at your peril
      • Respect:
      • support, not SPAM
      • Conversations
        • build understanding: gain respect
      • Co-creation
        • new ideas, optimise innovation and customer value
      • Small business empowerment
        • the chance for SMEs to build brand equity
    • The Age of Engagement