Your SlideShare is downloading. ×
The Age of Engagement part 2: the rise of social media Bruce Akhurst. CEO, Sensis Pty Ltd
 
Publish
 
 
Share
Converse
Social media is… Two people in a coffee shop
ExpoTV Almost 300,000 consumer generated product reviews… All on video!
Consumers want to contribute
Contextual advertising
15,000 followers on Twitter…
 
LEGO Factory The way we could all be innovating in the future
Share Vote Discuss See
 
 
<ul><li>Personal: </li></ul><ul><ul><li>a social media strategy needs people </li></ul></ul><ul><li>Commitment: </li></ul>...
<ul><li>Conversations </li></ul><ul><ul><li>build understanding: gain respect </li></ul></ul><ul><li>Co-creation </li></ul...
The Age of Engagement
Upcoming SlideShare
Loading in...5
×

The Age of Engagement 2: The Rise of Social Media

1,577

Published on

Sensis CEO, Bruce Akhurst, shares some thoughts and observations about the rise of social media and the impact it is having on marketing.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,577
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "The Age of Engagement 2: The Rise of Social Media"

  1. 1. The Age of Engagement part 2: the rise of social media Bruce Akhurst. CEO, Sensis Pty Ltd
  2. 3. Publish
  3. 6. Share
  4. 7. Converse
  5. 8. Social media is… Two people in a coffee shop
  6. 9. ExpoTV Almost 300,000 consumer generated product reviews… All on video!
  7. 10. Consumers want to contribute
  8. 11. Contextual advertising
  9. 12. 15,000 followers on Twitter…
  10. 14. LEGO Factory The way we could all be innovating in the future
  11. 15. Share Vote Discuss See
  12. 18. <ul><li>Personal: </li></ul><ul><ul><li>a social media strategy needs people </li></ul></ul><ul><li>Commitment: </li></ul><ul><ul><li>not just campaigns, but a commitment for life </li></ul></ul><ul><li>Tone: </li></ul><ul><ul><li>get it wrong at your peril </li></ul></ul><ul><li>Respect: </li></ul><ul><li>support, not SPAM </li></ul>
  13. 19. <ul><li>Conversations </li></ul><ul><ul><li>build understanding: gain respect </li></ul></ul><ul><li>Co-creation </li></ul><ul><ul><li>new ideas, optimise innovation and customer value </li></ul></ul><ul><li>Small business empowerment </li></ul><ul><ul><li>the chance for SMEs to build brand equity </li></ul></ul>
  14. 20. The Age of Engagement

×