The Age of Engagement 2: The Rise of Social Media
Loading...
Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.
3 Favorites
-
rafizeldi
favorited this 6 months ago
-
peterlilley
favorited this 6 months ago
-
Kyle Kim, Senior Product Manager at the social platform team, Cyworld at SK Communications, favorited this 7 months ago
The Age of Engagement 2: The Rise of Social Media - Presentation Transcript
- The Age of Engagement part 2: the rise of social media Bruce Akhurst. CEO, Sensis Pty Ltd
- Publish
- Share
- Converse
- Social media is… Two people in a coffee shop
- ExpoTV Almost 300,000 consumer generated product reviews… All on video!
- Consumers want to contribute
- Contextual advertising
- 15,000 followers on Twitter…
- LEGO Factory The way we could all be innovating in the future
- Share Vote Discuss See
- Personal:
- a social media strategy needs people
- Commitment:
- not just campaigns, but a commitment for life
- Tone:
- get it wrong at your peril
- Respect:
- support, not SPAM
- Conversations
- build understanding: gain respect
- Co-creation
- new ideas, optimise innovation and customer value
- Small business empowerment
- the chance for SMEs to build brand equity
- The Age of Engagement
1276 views, 3 favs, more stats
Sensis CEO, Bruce Akhurst, shares some thoughts and more
More info about this document
© All Rights Reserved
Go to text version
- Total Views 1276
- 1200 on SlideShare
- Comments 0
- Favorites 3
- Downloads 0
Most viewed embeds
All embeds
- Upload Info
- Also on LinkedIn
- Uploaded via SlideShare
- Uploaded as Microsoft PowerPoint
0 comments
Post a comment